diff --git a/components/FeatureHighlight/src/MDCFeatureHighlightViewController.m b/components/FeatureHighlight/src/MDCFeatureHighlightViewController.m
index bfb6878db54..005db1417c2 100644
--- a/components/FeatureHighlight/src/MDCFeatureHighlightViewController.m
+++ b/components/FeatureHighlight/src/MDCFeatureHighlightViewController.m
@@ -112,8 +112,8 @@ - (void)loadView {
 }
 
 - (void)viewWillLayoutSubviews {
-  _featureHighlightView.titleLabel.text = self.titleText;
-  [self attributedStringForString:self.titleText lineSpacing:kMDCFeatureHighlightLineSpacing];
+  _featureHighlightView.titleLabel.attributedText =
+      [self attributedStringForString:self.titleText lineSpacing:kMDCFeatureHighlightLineSpacing];
   _featureHighlightView.bodyLabel.attributedText =
       [self attributedStringForString:self.bodyText lineSpacing:kMDCFeatureHighlightLineSpacing];
 }