diff --git a/core/Tracker/Visit.php b/core/Tracker/Visit.php
index ca35af28eda..470ec3eb4cd 100644
--- a/core/Tracker/Visit.php
+++ b/core/Tracker/Visit.php
@@ -944,7 +944,9 @@ protected function getExistingVisitFieldsToUpdate($action, $visitIsConverted)
         // Ecommerce buyer status
         $visitEcommerceStatus = $this->goalManager->getBuyerType($this->visitorInfo['visit_goal_buyer']);
 
-        if($visitEcommerceStatus != GoalManager::TYPE_BUYER_NONE) {
+        if($visitEcommerceStatus != GoalManager::TYPE_BUYER_NONE
+            // only update if the value has changed (prevents overwriting the value in case a request has updated it in the meantime)
+            && $visitEcommerceStatus != $this->visitorInfo['visit_goal_buyer']) {
             $valuesToUpdate['visit_goal_buyer'] = $visitEcommerceStatus;
         }