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Plugin to provide funnel analysis report #5640
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this would be a great addition to piwik. it is one feature, google analytics has, but piwik doesnt. the ability to analyse a funnel-process is very important for a lot of companies. so this feature would make piwik even more attractive to them. |
see also ticket #460 |
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I'm currently attempting to make a plugin to this extent for my own purposes, but just thought I'd share a very simple SQL snippet that could be useful.
This will retrieve the entire visitor path for the last visitor, this could be ammended to do what you actually want very easily. I'll update again when I put an interface to what is currently a colletion of SQL snippets. Ryan |
The bigger challenge of this ticket is to report on each specific subpath from a given page, but efficiently and with large data sets. Rather than path by visitor, we are interested in per page metric. |
I understand the bigger scope here. I was providing the snippet as a general POC that the data is available in exisiting databases and can be mined retrospectively (an advantage over existing proprietary solutions), and also to provide a starting point for anyone requiring a small-scale quick solution via their own database. My current development is able to retrieve statistics for any given path, (since this data is easily mined) on a per-visit/per-page basis but it is not efficient.. yet. I'm currently trying the possibility of archiving data relevant to pre-defined funnel rulesets on *.compute and then only having to retrieve the relatively small set of data for the period since last archive. (An interesting side development of the way I'm currently looking at accessing data, is that a real-time web map, showing paths to from any given url and its "neighbours" would be a trivial development beyond this. If such a plugin doesnt currently exist.) Ryan |
I think it's going to be very hard (too hard?) to scale Funnel analytics for Piwik. This would significantly slow down archiving for sure. However real time visualization of paths on a map, if done well, would certainly be a killer :) |
Hi, As part of my work at http://mysociety.org I've started work on a plugin to produce a funnel report. The code is available here: http://github.com/mysociety/funnels It's pretty early days, but it now allows you to define a series of funnel steps associated with a goal, and will track visits to those steps and visualize the results. It's developed against piwik 0.6.4. It takes quite a strict approach to the idea of a funnel at the moment, requiring that steps are visited consecutively in one visit in order for a funnel conversion to be recorded. Any feedback welcome! |
crowbot: glad to see someone working on this. Can you post some screenshots? The strict approach to a funnel is flawed because it's sequential and only represents the percentage not filtered out. (Technically, it's a sieve.) In reality, people may enter at different points along the path, or even skip steps. (This might even be viewed as a subset of click path analysis.) License. We'll have to provide some license guidance if we include Funnels with the core Piwik distribution, but GNU Affero GPL is ok. |
Attachment: Piwik funnel module screenshot |
Attachment: Screenshot of creating/editing funnel |
vipsoft: I've uploaded a couple of screenshots as requested. I think you're right, the strict approach definitely has flaws. However, with entry and exit stats you do have some indication of where people are going when they are filtered out, and where they join (or rejoin) the funnel from. I'm going to gather some feedback from our team on whether this interpretation of what a funnel is is useful to them in practice, or if they'd prefer something more fuzzy. |
Nice. Have you built any widgets, similar to the bar chart and multi-line (evolution) chart discussed in peltiertech blog? Such might be useful for the dashboard or a funnel overview screen. |
Not yet. Agreed that would be a nice addition for the overview. |
That looks really good and interesting :) Can you please post the current status of the code (after maybe a quick review as per coding standards http://dev.piwik.org/trac/wiki/CodingStandard if you have time). It would be great to look at the code and give some feedback early in the process, so we can hopefuly include this in piwik core in the future? Cheers! great work |
I'm going to try and review it this week. Silly question: does a funnel path have to be associated with a goal? |
I'll try to find more time for review, but from a cursory examination:
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Replying to vipsoft:
OK, that gives me a few improvements to be going on with :) |
recordFunnelSteps() might benefit from the tracker cache to replace the call to Funnels_API getFunnels():
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I'm falling asleep, but I want to record some thoughts re: the nested foreach loop:
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Sorry if I'm posting this in the wrong place: Is it possible to add manual goals tracking support to the plugin? |
crowbot, it would be great to work together to put this plugin into Piwik core. Do you have a more recent version than the one vipsoft reviewed? I would like to do a review, but maybe you are making some changes at the moment. Please let me know if you would like a review now or a bit later. Thanks! |
Replying to matt:
Hi matt, I did start work on replacing the tracker loop with an "INSERT IGNORE" statement - but I haven't really tested it at all - I'll try and get that version checked in in the next week or so - so a bit later would be great! Thanks |
crowbot, just one requirement before the review: could you please change the license to GPL to ensure we can safely include it in the Piwik core? It seems it is currently under AGPL but unfortunately this is not compatible with GPL. Thanks! |
Replying to matt:
As far as I'm aware, AGPL3 and GPL3 should be compatible: http://www.gnu.org/licenses/gpl-faq.html#v3Notwithstanding Can you tell me where the problem arises? Thanks! |
(This'll be terse...I'm afk an using my iphone.) the licenses are compatible to the extent that we can redistribute gpl and agpl code together, but is problematic if copying/pasting code between the two (eg as in refactoring). I jotted some notes in #1826 to document the effect of the "network interaction" and "corresponding source" clauses, but will have to revise the text given the expanded scope, ie a request by the js tracking code to the piwik server (and thus, tracker plugins) qualifies as "network interaction"; also "corresponding source" means all modified source, not just those changes upon which a customized Funnels plugin might depend on. This changes the intent behind the decision to use the GPL (instead of AGPL). For inclusion in core, I would prefer GPLv3 or later, so that there's less licensing confusion. |
Replying to vipsoft:
Thanks for that clarification. I wrote the plugin in the course of my job at mySociety so I'll need to check that the relicensing will be OK. I'll do that now. |
Thanks for checking crowbot. We believe this plugin is a great candidate for future inclusion in core and it would be really nice to work together on including it. Of course, we would be happy if you write a blog post about how the plugin and include a link to your company's website if it helps. |
Replying to matt:
OK, license change done. |
This is a brain dump, eg new reports / enhancements to this plugin.
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For anyone that gets stuck using this, the folder needs to be renamed "Funnels" from "jesstelford-funnels-bb5f2c2" before it's loaded into the Plugin folder. |
This plugin is not working with Piwik 1.8.4. If anyone make it work, please do let me know the steps. Thanks in Advance. |
See: Clickpath analytics |
I make this update in my society : |
Refering to https://github.com/YanK-fr/funnels you also have to change the API.php in Funnels Plugin and replace: Piwik_Common::regenerateCacheWebsiteAttributes through: |
Updated thanks ;) |
Many thanks for your continuous work! and maybe you could also push this latest version also to => doing this lots non advanced piwik users would be happy and could use your great plugin - without an installation hurdle... |
Maybe its better to wait for Piwik 2.0 and the official Piwik Plugin Marketplace, which will be released this year... |
yes I know it's coming.. . |
oh someone must have already noticed the age of the available version But there seem to be a problem => how could it be set up? There is a new tab "Funnel" with a text "Funnels Management" - is it a broken link to a config site?? edit: ah ok it should look like everything below the words "Funnels Management" is missing and a tiny thing: the funnel tab is shown before the dashboard Piwik 1.12 php 5.3 |
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Hi, I don't have installed the last version of the pluggin with Jess's enhancements, but I have a question there : I have a conversion funnel where all the steps are in fact the same page (//host/souscription?orderid=1234). Thanks |
Pluggin https://github.com/YanK-fr/funnels installed ! To answer to my question above, even if the different steps of the tunnel use the very same URL, you can use title of page to differentiate them. Well done. However, I got this warning on each tab with many yellow boxes and long backtraces :
There is something to do with the date retrieved in the request. If somebody can help... I use Piwik v1.12 Thanks ! |
Along with the Piwik 2.0 release and new design for Piwik, we have also launched the official Plugins Marketplace to let any developer share their work to the thousands of Piwik users worldwide. Maybe you'd like to publish your plugin there? In any case, keep up the good work and we hope you enjoy Piwik 2! |
hey please point to a working funnel plugin that is working with piwik 2.x |
I see this was closed, but not what the resolution was. Is it abandonware? Did someone come up with a replacement? Missing funels is the Primary reason I'm going with OWA when I would rather be using Piwik overall. |
Hello everyone, We've just launched the new Funnels premium plugin! The premium Funnels plugin provides really powerful Conversion Funnels analytics directly in Piwik. Learn more & get the plugin in the Funnels Marketplace page. Check the Funnels User Guide and Funnels FAQ for more information. Looking forward to hearing your feedback! |
My feedback is that I can't justify $199 every year on an analytics funnel plugin. :( |
google analytics is the answer, nice funnels there and free. just get the numbers to higher conversion to speed up business. |
Hi @Bugsbane - feel free to contact us at https://www.innocraft.com/#contact as I'm sure we can arrange something. |
a plugin which tracks visitor behaviour for defined funnels where a funnel represents a serie of ordered pages a visitor has to browse / complete (for instance a checkout process).
Interesting metrics to know would be
- # of visitors starting the funnel
- continuing the to next step
- the (onsite) page they’re going to when they step out of the funnel
- the page they use to reach the particular funnel step.
Funnel charts UI, see http://peltiertech.com/WordPress/bad-graphics-funnel-chart/
See: [Page flow analytics](http://piwik.org/docs/transitions/)
Keywords: third-party-plugin
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