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Ad Server Analytics - Measure Metrics (view, click, conversion) for Campaigns, Banners, Advertisers #6180
The goal of this issue is to implement Ad Server Analytics plug and play re-using the power of the Piwik platform. This is part of our wider vision to provide a generic analytics platform in #4734
A huge step towards this vision has been already achieved thanks the
The general idea is to make Piwik super easy to plug and play (add the JS Tracking code to your pages and that's it!). Maybe we could test Piwik on an existing popular ad server technology such as
Please comment if you are interested in Ad Server Analytics technology!
Piwik can be used to track which users see a given text banner or image banner, and can also measure how many people click on each of those banners. It collects the data automatically and will report the Impressions, Clicks, Click through ratio CTR in the Actions > Content report. Learn more about the awesome feature Content Tracking
We got a request today from a user who run an Ads server.
They want to track how many times an ad is displayed in their publisher's websites (Ad Impression) and how times these ads are clicked (Ad Click).
Maybe the easiest way is to use Content Tracking?
But In the context of an adserver, showing an ad in a third party publisher website is like a pageview. So maybe users prefer to use the standard metrics like "Pageviews" to track Ad impressions (since they only use Matomo to track Ad impressions and clicks and not actual pageviews).
So if we were to use standard features to track ad impressions and clicks:
Any feedback welcome..