diff --git a/changelog.d/12242.misc b/changelog.d/12242.misc
new file mode 100644
index 000000000000..38e7e0f7d1e8
--- /dev/null
+++ b/changelog.d/12242.misc
@@ -0,0 +1 @@
+Generate announcement links in the release script.
diff --git a/scripts-dev/release.py b/scripts-dev/release.py
index 046453e65ff8..685fa32b03f4 100755
--- a/scripts-dev/release.py
+++ b/scripts-dev/release.py
@@ -66,11 +66,15 @@ def cli():
 
         ./scripts-dev/release.py tag
 
-        # ... wait for asssets to build ...
+        # ... wait for assets to build ...
 
         ./scripts-dev/release.py publish
         ./scripts-dev/release.py upload
 
+        # Optional: generate some nice links for the announcement
+
+        ./scripts-dev/release.py upload
+
     If the env var GH_TOKEN (or GITHUB_TOKEN) is set, or passed into the
     `tag`/`publish` command, then a new draft release will be created/published.
     """
@@ -415,6 +419,41 @@ def upload():
     )
 
 
+@cli.command()
+def announce():
+    """Generate markdown to announce the release."""
+
+    current_version, _, _ = parse_version_from_module()
+    tag_name = f"v{current_version}"
+
+    click.echo(
+        f"""
+Hi everyone. Synapse {current_version} has just been released.
+
+[notes](https://github.com/matrix-org/synapse/releases/tag/{tag_name}) |\
+[docker](https://hub.docker.com/r/matrixdotorg/synapse/tags?name={tag_name}) | \
+[debs](https://packages.matrix.org/debian/) | \
+[pypi](https://pypi.org/project/matrix-synapse/{current_version}/)"""
+    )
+
+    if "rc" in tag_name:
+        click.echo(
+            """
+Announce the RC in
+- #homeowners:matrix.org (Synapse Announcements)
+- #synapse-dev:matrix.org"""
+        )
+    else:
+        click.echo(
+            """
+Announce the release in
+- #homeowners:matrix.org (Synapse Announcements), bumping the version in the topic
+- #synapse:matrix.org (Synapse Admins), bumping the version in the topic
+- #synapse-dev:matrix.org
+- #synapse-package-maintainers:matrix.org"""
+        )
+
+
 def parse_version_from_module() -> Tuple[
     version.Version, redbaron.RedBaron, redbaron.Node
 ]: