diff --git a/kuma/landing/templates/landing/homepage.html b/kuma/landing/templates/landing/homepage.html
index 17a77c3bc38..15b8e4de140 100644
--- a/kuma/landing/templates/landing/homepage.html
+++ b/kuma/landing/templates/landing/homepage.html
@@ -119,7 +119,7 @@ <h2 class="offscreen">{{ _('Open Web and Mobile') }}</h2>
       <a href="{{ wiki_url('Learn') }}"><span>{{ _('Learn Web Development') }}</span></a>
     </div>
     <div class="column-callout callout-deved">
-      <a href="https://www.mozilla.org/firefox/developer/"><span>{{ _('Get The Browser For Developers Like You') }}</span></a>
+      <a href="https://www.mozilla.org/firefox/developer/?utm_source=developer.mozilla.org&utm_medium=referral&utm_campaign=mdn-front-pg-promo"><span>{{ _('Get The Browser For Developers Like You') }}</span></a>
     </div>
     <div class="column-callout callout-apps">
       <a href="{{ wiki_url('Apps') }}"><span>{{ _('Build Open Web Apps') }}</span></a>