diff --git a/.travis.yml b/.travis.yml
index ea68f53..303bbe4 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -6,5 +6,21 @@ services:
   - docker
 
 script:
-  - sudo make ci
+  - sudo make
+
+deploy:
+  provider: releases
+  api_key:
+    secure: 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
+
+  file: dist/artifacts/convoy.tar.gz
+
+  skip_cleanup: true
+  draft: false
+  prerelease: false
+
+  on:
+    repo: medallia/convoy
+    branch: master
+    tags: true
 
diff --git a/README.md b/README.md
index a7e39a5..d78decf 100644
--- a/README.md
+++ b/README.md
@@ -221,3 +221,26 @@ And of course, [bug fixes](https://github.com/rancher/convoy/issues) are always
 [Amazon Elastic Block Store](https://github.com/rancher/convoy/blob/master/docs/ebs.md)
 
 [Virtual File System/Network File System](https://github.com/rancher/convoy/blob/master/docs/vfs.md)
+
+## Creating Releases
+This repository is hooked up to travis-ci, and releases are automatically built and uploaded to GitHub whenever a new tag is created and pushed.
+
+Example:
+
+    git tag -a v0.5.0.2-medallia-1.15 -m 'release-code-name
+    * A brand new fully-tested feature!
+    * Rebased in ranchers fabulous upstream changes!'
+
+    git push --tags
+
+Creates a release versioned as `v0.5.0.2-medallia-1.13`.
+
+Note: On the first line, the "release-code-name" portion ends up displayed as part of the title on the top line of the release.
+Come up with whatever release code name you'd like to ensure the rest of the message displays as clean markdown.
+
+The remainder of the message should contain informative release-specific notes.
+
+The resulting release from the above example will appear like so:
+
+![Example release screenshot](docs/example-gh-release.png "Example release screenshot")
+
diff --git a/docs/example-gh-release.png b/docs/example-gh-release.png
new file mode 100644
index 0000000..026cc50
Binary files /dev/null and b/docs/example-gh-release.png differ