diff --git a/yaserde/tests/deserializer.rs b/yaserde/tests/deserializer.rs
index a30607e..d3f4636 100644
--- a/yaserde/tests/deserializer.rs
+++ b/yaserde/tests/deserializer.rs
@@ -350,3 +350,21 @@ fn de_attribute_enum() {
     }
   );
 }
+
+#[test]
+fn de_name_issue_21() {
+  #[derive(YaDeserialize, PartialEq, Debug)]
+  #[yaserde(root = "book")]
+  pub struct Book {
+    name: String,
+  }
+
+  let content = "<book><name>Little prince</name></book>";
+  convert_and_validate!(
+    content,
+    Book,
+    Book {
+      name: String::from("Little prince"),
+    }
+  );
+}
diff --git a/yaserde/tests/serializer.rs b/yaserde/tests/serializer.rs
index e4ee903..1290131 100644
--- a/yaserde/tests/serializer.rs
+++ b/yaserde/tests/serializer.rs
@@ -298,3 +298,19 @@ fn ser_attribute_enum() {
   let content = "<?xml version=\"1.0\" encoding=\"utf-8\"?><base color=\"pink\" />";
   convert_and_validate!(model, content);
 }
+
+#[test]
+fn ser_name_issue_21() {
+  #[derive(YaSerialize, PartialEq, Debug)]
+  #[yaserde(root = "base")]
+  pub struct XmlStruct {
+    name: String,
+  }
+
+  let model = XmlStruct {
+    name: "something".to_string(),
+  };
+
+  let content = "<?xml version=\"1.0\" encoding=\"utf-8\"?><base><name>something</name></base>";
+  convert_and_validate!(model, content);
+}
diff --git a/yaserde_derive/src/de/expand_struct.rs b/yaserde_derive/src/de/expand_struct.rs
index 0864af9..f3a61ab 100644
--- a/yaserde_derive/src/de/expand_struct.rs
+++ b/yaserde_derive/src/de/expand_struct.rs
@@ -35,7 +35,7 @@ pub fn parse(
     .fields
     .iter()
     .map(|field| {
-      let label = &field.ident;
+      let label = &get_value_label(&field.ident);
       let field_attrs = YaSerdeAttribute::parse(&field.attrs);
 
       match get_field_type(field) {
@@ -401,6 +401,7 @@ pub fn parse(
     .map(|field| {
       let field_attrs = YaSerdeAttribute::parse(&field.attrs);
       let label = &field.ident;
+      let value_label = &get_value_label(&field.ident);
 
       if field_attrs.attribute {
         return None;
@@ -550,7 +551,7 @@ pub fn parse(
             reader.set_map_value();
             match #struct_name::deserialize(reader) {
               Ok(parsed_item) => {
-                #label = parsed_item;
+                #value_label = parsed_item;
                 let _root = reader.next_event();
               },
               Err(msg) => {
@@ -704,7 +705,7 @@ pub fn parse(
                   reader.set_map_value();
                   match #struct_ident::deserialize(reader) {
                     Ok(parsed_item) => {
-                      #label = Some(parsed_item);
+                      #value_label = Some(parsed_item);
                       let _root = reader.next_event();
                     },
                     Err(msg) => {
@@ -862,7 +863,7 @@ pub fn parse(
                   reader.set_map_value();
                   match #struct_ident::deserialize(reader) {
                     Ok(parsed_item) => {
-                      #label.push(parsed_item);
+                      #value_label.push(parsed_item);
                       let _root = reader.next_event();
                     },
                     Err(msg) => {
@@ -894,7 +895,7 @@ pub fn parse(
         return None;
       }
 
-      let label = &field.ident;
+      let label = &get_value_label(&field.ident);
       let label_name = if let Some(value) = field_attrs.rename {
         Ident::new(&value.to_string(), Span::call_site()).to_string()
       } else {
@@ -1114,7 +1115,7 @@ pub fn parse(
     .fields
     .iter()
     .map(|field| {
-      let label = &field.ident;
+      let label = &get_value_label(&field.ident);
       let field_attrs = YaSerdeAttribute::parse(&field.attrs);
 
       match get_field_type(field) {
@@ -1195,10 +1196,11 @@ pub fn parse(
     .iter()
     .map(|field| {
       let label = &field.ident;
+      let value_label = &get_value_label(&field.ident);
 
       if get_field_type(field).is_some() {
         Some(quote! {
-          #label: #label,
+          #label: #value_label,
         })
       } else {
         None
@@ -1307,6 +1309,7 @@ fn build_call_visitor(
   let prefix = field_attrs.prefix.clone();
 
   // let label = &field.ident;
+  let value_label = get_value_label(label);
   let label_name = if let Some(ref value) = field_attrs.rename {
     Ident::new(&value.to_string(), Span::call_site()).to_string()
   } else {
@@ -1361,7 +1364,7 @@ fn build_call_visitor(
       });
 
       if let Ok(value) = result {
-        #label#action
+        #value_label#action
       }
     }
   })
@@ -1400,3 +1403,13 @@ fn build_set_text_to_value(
     None
   }
 }
+
+fn get_value_label(ident: &Option<syn::Ident>) -> Option<syn::Ident> {
+  match &ident {
+    Some(ident) => Some(syn::Ident::new(
+      &format!("__{}_value", ident.to_string()),
+      ident.span(),
+    )),
+    None => None,
+  }
+}