adds otel link

Signed-off-by: Michael Hausenblas <hausenbl@amazon.com>

README.md

@@ -5,7 +5,7 @@
 </a> 
 <a href="https://stackoverflow.com/users/396567/michael-hausenblas"><img src="https://stackoverflow.com/users/flair/396567.png" height="58"></a>
 
-I'm an Open Source Product Developer Advocate in the [AWS Elastic Containers](https://aws.amazon.com/containers/) service team and serve as an [Cloud Native Ambassador](https://www.cncf.io/people/ambassadors/) at CNCF. My goal is to help you be successful with containerized workloads and learn about your pain points. I'm focusing on observability (incl. but not limited to [Prometheus](https://prometheus.io/) and [BPF](https://ebpf.io/)) as well as service meshes (especially [SMI](https://smi-spec.io/)). 
+I'm an Open Source Product Developer Advocate in the [AWS Elastic Containers](https://aws.amazon.com/containers/) service team and serve as an [Cloud Native Ambassador](https://www.cncf.io/people/ambassadors/) at CNCF. My goal is to help you be successful with containerized workloads and learn about your pain points. I'm focusing on observability (incl. but not limited to [OpenTelemetry](https://aws-otel.github.io/), [Prometheus](https://prometheus.io/) and [BPF](https://ebpf.io/)) as well as service meshes (especially [SMI](https://smi-spec.io/)). 
 
 I'm also interested & proficient in Kubernetes, GitOps, security/compliance as well as the [UX of AWS services](https://ux.aws-cloud.dev/), and last but not least in the advance of applications on Arm-based systems like on our [Graviton](https://aws.amazon.com/ec2/graviton/) offering.