diff --git a/agent/run.go b/agent/run.go
index bcb4f281..bd61f4d5 100644
--- a/agent/run.go
+++ b/agent/run.go
@@ -11,8 +11,58 @@ import (
 	"mu/internal/api"
 	"mu/internal/app"
 	"mu/internal/auth"
+	"mu/internal/memory"
 )
 
+// extractMemory checks if the user's prompt contains something to
+// remember (preferences, facts about themselves, interests). Runs
+// async after the response so it doesn't slow down the answer.
+func extractMemory(accountID, prompt string) {
+	lower := strings.ToLower(prompt)
+	// Quick check — only run the LLM if the prompt looks like it
+	// contains a memory-worthy statement.
+	triggers := []string{"remember", "my ", "i like", "i prefer", "i'm ", "i am ",
+		"don't show", "always ", "never ", "i want", "i need", "i use", "my name",
+		"call me", "i live", "i work"}
+	found := false
+	for _, t := range triggers {
+		if strings.Contains(lower, t) {
+			found = true
+			break
+		}
+	}
+	if !found {
+		return
+	}
+
+	result, err := ai.Ask(&ai.Prompt{
+		System: `Extract any personal preference or fact the user is sharing about themselves.
+Output ONLY valid JSON: {"key":"short label","value":"what to remember"}
+If the message does NOT contain a personal preference or fact, output: {}
+Examples:
+"Remember I like Bitcoin" → {"key":"interest","value":"likes Bitcoin"}
+"I live in London" → {"key":"location","value":"London"}
+"What's the weather?" → {}`,
+		Question: prompt,
+		Model:    ai.BackgroundModel(),
+		Caller:   "memory-extract",
+	})
+	if err != nil || result == "" {
+		return
+	}
+	var extracted struct {
+		Key   string `json:"key"`
+		Value string `json:"value"`
+	}
+	if err := json.Unmarshal([]byte(strings.TrimSpace(result)), &extracted); err != nil {
+		return
+	}
+	if extracted.Key != "" && extracted.Value != "" {
+		memory.Set(accountID, extracted.Key, extracted.Value)
+		app.Log("memory", "Saved for %s: %s = %s", accountID, extracted.Key, extracted.Value)
+	}
+}
+
 // UserContextFunc is set by main.go to provide personalised context
 // for the agent's responses. Returns a string with the user's current
 // state (unread mail, market prices, etc.) that gets injected into the
@@ -161,6 +211,9 @@ func RunHandler(w http.ResponseWriter, r *http.Request) {
 
 	answer = app.StripLatexDollars(answer)
 
+	// Check if the user asked to remember something.
+	go extractMemory(acc.ID, req.Prompt)
+
 	// Save as a flow so it appears in the agent history at /agent.
 	var steps []FlowStep
 	for _, tu := range toolsUsed {
diff --git a/internal/memory/memory.go b/internal/memory/memory.go
new file mode 100644
index 00000000..239b3258
--- /dev/null
+++ b/internal/memory/memory.go
@@ -0,0 +1,147 @@
+// Package memory provides persistent per-user memory for the AI agent.
+// The agent remembers preferences, interests, and facts about the user
+// across sessions. Memory is stored as simple key-value notes.
+package memory
+
+import (
+	"strings"
+	"sync"
+	"time"
+
+	"mu/internal/data"
+)
+
+// Entry is a single thing the agent remembers about a user.
+type Entry struct {
+	Key       string    `json:"key"`
+	Value     string    `json:"value"`
+	CreatedAt time.Time `json:"created_at"`
+	UpdatedAt time.Time `json:"updated_at"`
+}
+
+// MaxEntriesPerUser caps memory to prevent unbounded growth.
+const MaxEntriesPerUser = 50
+
+var (
+	mu      sync.RWMutex
+	store   = map[string][]*Entry{} // userID → entries
+)
+
+func init() {
+	data.LoadJSON("memory.json", &store)
+}
+
+func save() {
+	data.SaveJSON("memory.json", store)
+}
+
+// Set stores or updates a memory entry for a user.
+func Set(userID, key, value string) {
+	key = strings.TrimSpace(key)
+	value = strings.TrimSpace(value)
+	if key == "" || value == "" {
+		return
+	}
+
+	mu.Lock()
+	defer mu.Unlock()
+
+	entries := store[userID]
+	now := time.Now()
+
+	// Update if key exists.
+	for _, e := range entries {
+		if strings.EqualFold(e.Key, key) {
+			e.Value = value
+			e.UpdatedAt = now
+			save()
+			return
+		}
+	}
+
+	// Add new entry.
+	entries = append(entries, &Entry{
+		Key:       key,
+		Value:     value,
+		CreatedAt: now,
+		UpdatedAt: now,
+	})
+
+	// Cap at max.
+	if len(entries) > MaxEntriesPerUser {
+		entries = entries[len(entries)-MaxEntriesPerUser:]
+	}
+
+	store[userID] = entries
+	save()
+}
+
+// Get retrieves a specific memory by key.
+func Get(userID, key string) string {
+	mu.RLock()
+	defer mu.RUnlock()
+
+	for _, e := range store[userID] {
+		if strings.EqualFold(e.Key, key) {
+			return e.Value
+		}
+	}
+	return ""
+}
+
+// All returns all memory entries for a user.
+func All(userID string) []*Entry {
+	mu.RLock()
+	defer mu.RUnlock()
+
+	entries := store[userID]
+	result := make([]*Entry, len(entries))
+	copy(result, entries)
+	return result
+}
+
+// ForContext returns a formatted string of all memories suitable for
+// injecting into the agent's system prompt.
+func ForContext(userID string) string {
+	mu.RLock()
+	defer mu.RUnlock()
+
+	entries := store[userID]
+	if len(entries) == 0 {
+		return ""
+	}
+
+	var sb strings.Builder
+	for _, e := range entries {
+		sb.WriteString("- ")
+		sb.WriteString(e.Key)
+		sb.WriteString(": ")
+		sb.WriteString(e.Value)
+		sb.WriteString("\n")
+	}
+	return sb.String()
+}
+
+// Delete removes a memory entry.
+func Delete(userID, key string) {
+	mu.Lock()
+	defer mu.Unlock()
+
+	entries := store[userID]
+	var kept []*Entry
+	for _, e := range entries {
+		if !strings.EqualFold(e.Key, key) {
+			kept = append(kept, e)
+		}
+	}
+	store[userID] = kept
+	save()
+}
+
+// Clear removes all memory for a user (account deletion).
+func Clear(userID string) {
+	mu.Lock()
+	defer mu.Unlock()
+	delete(store, userID)
+	save()
+}
diff --git a/main.go b/main.go
index b55e47ad..48435e83 100644
--- a/main.go
+++ b/main.go
@@ -26,6 +26,7 @@ import (
 	"mu/docs"
 	"mu/home"
 	"mu/mail"
+	"mu/internal/memory"
 	"mu/news"
 	"mu/news/digest"
 	"mu/markets"
@@ -131,6 +132,14 @@ func main() {
 		if bal > 0 {
 			parts = append(parts, fmt.Sprintf("- Wallet: %d credits", bal))
 		}
+		// Market prices — top movers.
+		if prices := markets.TopMovers(3); prices != "" {
+			parts = append(parts, "- Markets: "+prices)
+		}
+		// Persistent memory — things the user has told you to remember.
+		if mem := memory.ForContext(accountID); mem != "" {
+			parts = append(parts, "User preferences/notes:\n"+mem)
+		}
 		if len(parts) == 0 {
 			return ""
 		}
@@ -282,6 +291,7 @@ func main() {
 		mail.DeleteInbox,
 		func(id string) { wallet.DeleteWallet(id) },
 		func(id string) { app.ClearUserPrefs(id) },
+		memory.Clear,
 	)
 
 	// Enable indexing after all content is loaded
diff --git a/markets/markets.go b/markets/markets.go
index 79d0021b..a12e9e04 100644
--- a/markets/markets.go
+++ b/markets/markets.go
@@ -98,6 +98,46 @@ func Load() {
 	go refreshMarkets()
 }
 
+// TopMovers returns a short string summarising the N biggest movers
+// by 24h change. Used by the agent context to give price awareness.
+func TopMovers(n int) string {
+	marketsMutex.RLock()
+	defer marketsMutex.RUnlock()
+
+	if len(cachedPriceData) == 0 {
+		return ""
+	}
+
+	type mover struct {
+		symbol string
+		price  float64
+		change float64
+	}
+	tracked := []string{"BTC", "ETH", "SOL", "GOLD", "OIL"}
+	var movers []mover
+	for _, sym := range tracked {
+		if pd, ok := cachedPriceData[sym]; ok {
+			movers = append(movers, mover{sym, pd.Price, pd.Change24h})
+		}
+	}
+	if len(movers) == 0 {
+		return ""
+	}
+	if n > len(movers) {
+		n = len(movers)
+	}
+
+	var parts []string
+	for _, m := range movers[:n] {
+		dir := "+"
+		if m.change < 0 {
+			dir = ""
+		}
+		parts = append(parts, fmt.Sprintf("%s $%.0f (%s%.1f%%)", m.symbol, m.price, dir, m.change))
+	}
+	return strings.Join(parts, ", ")
+}
+
 func refreshMarkets() {
 	for {
 		prices, priceData := fetchPrices()