diff --git a/src/components/control-bar/control-bar-items/HelpMenu.svelte b/src/components/control-bar/control-bar-items/HelpMenu.svelte
index e97ee99c9..356be8024 100644
--- a/src/components/control-bar/control-bar-items/HelpMenu.svelte
+++ b/src/components/control-bar/control-bar-items/HelpMenu.svelte
@@ -36,6 +36,9 @@
   const onTermsOfUseClick = () => {
     openLink('https://microbit.org/terms-of-use/');
   };
+  const onPrivacyPolicyClick = () => {
+    openLink('https://microbit.org/privacy/#the-playground-survey');
+  };
   const onHelpAndSupportClick = () => {
     openLink('https://support.microbit.org/support/home');
   };
@@ -66,6 +69,10 @@
             <ExternalLinkIcon />
             {$t('helpMenu.termsOfUse')}
           </MenuItem>
+          <MenuItem {menu} on:m-click={onPrivacyPolicyClick}>
+            <ExternalLinkIcon />
+            {$t('helpMenu.privacyPolicy')}
+          </MenuItem>
           <MenuItem {menu} on:m-click={manageCookies}>
             <CookiesIcon />
             {$t('helpMenu.cookies')}
diff --git a/src/messages/ui.en.json b/src/messages/ui.en.json
index f925ee1fb..fd31ba5e2 100644
--- a/src/messages/ui.en.json
+++ b/src/messages/ui.en.json
@@ -100,6 +100,7 @@
 
   "helpMenu.label": "Help",
   "helpMenu.helpAndSupport": "Help & support",
+  "helpMenu.privacyPolicy": "Privacy policy",
   "helpMenu.termsOfUse": "Terms of use",
   "helpMenu.cookies": "Cookies",
   "helpMenu.about": "About",