diff --git a/docs/src/selenium-grid.md b/docs/src/selenium-grid.md
index 6e5f146198c2c..facab65eb230b 100644
--- a/docs/src/selenium-grid.md
+++ b/docs/src/selenium-grid.md
@@ -44,6 +44,36 @@ You don't have to change your code, just use your testing harness or [`method: B
 
 When using Selenium Grid Hub, you can [skip browser downloads](./browsers.md#skip-browser-downloads).
 
+Besides this, you can specify the url using the launch options (has a lower priority than the environment variable).
+
+```js tab=js-test title="playwright.config.ts"
+import { defineConfig } from '@playwright/test';
+
+export default defineConfig({
+  projects: [
+    {
+      name: 'chromium',
+      use: {
+        launchOptions: {
+          selenium: {
+            url: 'http://localhost:4444/wd/hub',
+          },
+        },
+      },
+    },
+  ],
+});
+```
+
+```js tab=js-library
+const { chromium } = require('playwright');
+const browser = await chromium.launch({
+  selenium: {
+    url: 'http://localhost:4444/wd/hub',
+  },
+});
+```
+
 ### Passing additional capabilities
 
 If your grid requires additional capabilities to be set (for example, you use an external service), you can set `SELENIUM_REMOTE_CAPABILITIES` environment variable to provide JSON-serialized capabilities.
@@ -64,6 +94,50 @@ SELENIUM_REMOTE_URL=http://<selenium-hub-ip>:4444 SELENIUM_REMOTE_CAPABILITIES="
 SELENIUM_REMOTE_URL=http://<selenium-hub-ip>:4444 SELENIUM_REMOTE_CAPABILITIES="{'mygrid:options':{os:'windows',username:'John',password:'secure'}}" dotnet test
 ```
 
+Also can be specified using the launch options (has a lower priority than the environment variable):
+
+```js tab=js-test title="playwright.config.ts"
+import { defineConfig } from '@playwright/test';
+
+export default defineConfig({
+  projects: [
+    {
+      name: 'chromium',
+      use: {
+        launchOptions: {
+          selenium: {
+            url: 'http://localhost:4444/wd/hub',
+            capabilities: {
+              'mygrid:options': {
+                os: 'windows',
+                username: 'John',
+                password: 'secure',
+              }
+            },
+          },
+        },
+      },
+    },
+  ],
+});
+```
+
+```js tab=js-library
+const { chromium } = require('playwright');
+const browser = await chromium.launch({
+  selenium: {
+    url: 'http://localhost:4444/wd/hub',
+    capabilities: {
+      'mygrid:options': {
+        os: 'windows',
+        username: 'John',
+        password: 'secure',
+      },
+    },
+  },
+});
+```
+
 ### Passing additional headers
 
 If your grid requires additional headers to be set (for example, you should provide authorization token to use browsers in your cloud), you can set `SELENIUM_REMOTE_HEADERS` environment variable to provide JSON-serialized headers.
@@ -84,6 +158,42 @@ SELENIUM_REMOTE_URL=http://<selenium-hub-ip>:4444 SELENIUM_REMOTE_HEADERS="{'Aut
 SELENIUM_REMOTE_URL=http://<selenium-hub-ip>:4444 SELENIUM_REMOTE_HEADERS="{'Authorization':'OAuth 12345'}" dotnet test
 ```
 
+Also can be specified using the launch options (has a lower priority than the environment variable):
+
+```js tab=js-test title="playwright.config.ts"
+import { defineConfig } from '@playwright/test';
+
+export default defineConfig({
+  projects: [
+    {
+      name: 'chromium',
+      use: {
+        launchOptions: {
+          selenium: {
+            url: 'http://localhost:4444/wd/hub',
+            headers: {
+              'Authorization': 'OAuth 12345',
+            },
+          },
+        },
+      },
+    },
+  ],
+});
+```
+
+```js tab=js-library
+const { chromium } = require('playwright');
+const browser = await chromium.launch({
+  selenium: {
+    url: 'http://localhost:4444/wd/hub',
+    headers: {
+      'Authorization': 'OAuth 12345',
+    },
+  },
+});
+```
+
 ### Detailed logs
 
 Run with `DEBUG=pw:browser*` environment variable to see how Playwright is connecting to Selenium Grid.
@@ -106,8 +216,6 @@ DEBUG=pw:browser* SELENIUM_REMOTE_URL=http://internal.grid:4444 dotnet test
 
 If you file an issue, please include this log.
 
-
-
 ## Using Selenium Docker
 
 One easy way to use Selenium Grid is to run official docker containers. Read more in [selenium docker images](https://github.com/SeleniumHQ/docker-selenium) documentation. For experimental arm images, see [docker-seleniarm](https://github.com/seleniumhq-community/docker-seleniarm).
@@ -188,7 +296,6 @@ SELENIUM_REMOTE_URL=http://<selenium-hub-ip>:4444 mvn test
 SELENIUM_REMOTE_URL=http://<selenium-hub-ip>:4444 dotnet test
 ```
 
-
 ## Selenium 3
 
 Internally, Playwright connects to the browser using [Chrome DevTools Protocol](https://chromedevtools.github.io/devtools-protocol/) websocket. Selenium 4 exposes this capability, while Selenium 3 does not.
diff --git a/packages/playwright-core/src/protocol/validator.ts b/packages/playwright-core/src/protocol/validator.ts
index 575784da91958..3f72f85f776a8 100644
--- a/packages/playwright-core/src/protocol/validator.ts
+++ b/packages/playwright-core/src/protocol/validator.ts
@@ -492,6 +492,11 @@ scheme.BrowserTypeLaunchParams = tObject({
   downloadsPath: tOptional(tString),
   tracesDir: tOptional(tString),
   chromiumSandbox: tOptional(tBoolean),
+  selenium: tOptional(tObject({
+    url: tOptional(tString),
+    capabilities: tOptional(tAny),
+    headers: tOptional(tAny),
+  })),
   firefoxUserPrefs: tOptional(tAny),
   slowMo: tOptional(tNumber),
 });
@@ -520,6 +525,11 @@ scheme.BrowserTypeLaunchPersistentContextParams = tObject({
   downloadsPath: tOptional(tString),
   tracesDir: tOptional(tString),
   chromiumSandbox: tOptional(tBoolean),
+  selenium: tOptional(tObject({
+    url: tOptional(tString),
+    capabilities: tOptional(tAny),
+    headers: tOptional(tAny),
+  })),
   noDefaultViewport: tOptional(tBoolean),
   viewport: tOptional(tObject({
     width: tNumber,
diff --git a/packages/playwright-core/src/server/browserType.ts b/packages/playwright-core/src/server/browserType.ts
index dedba5df0a744..50ef94e1f77c6 100644
--- a/packages/playwright-core/src/server/browserType.ts
+++ b/packages/playwright-core/src/server/browserType.ts
@@ -65,7 +65,8 @@ export abstract class BrowserType extends SdkObject {
     const controller = new ProgressController(metadata, this);
     controller.setLogName('browser');
     const browser = await controller.run(progress => {
-      const seleniumHubUrl = (options as any).__testHookSeleniumRemoteURL || process.env.SELENIUM_REMOTE_URL;
+      const seleniumHubUrl = process.env.SELENIUM_REMOTE_URL || options.selenium?.url;
+
       if (seleniumHubUrl)
         return this._launchWithSeleniumHub(progress, seleniumHubUrl, options);
       return this._innerLaunchWithRetries(progress, options, undefined, helper.debugProtocolLogger(protocolLogger)).catch(e => { throw this._rewriteStartupError(e); });
diff --git a/packages/playwright-core/src/server/chromium/chromium.ts b/packages/playwright-core/src/server/chromium/chromium.ts
index f4d9ec01001fd..f9210c05243c7 100644
--- a/packages/playwright-core/src/server/chromium/chromium.ts
+++ b/packages/playwright-core/src/server/chromium/chromium.ts
@@ -175,9 +175,11 @@ export class Chromium extends BrowserType {
     const args = this._innerDefaultArgs(options);
     args.push('--remote-debugging-port=0');
     const isEdge = options.channel && options.channel.startsWith('msedge');
+
     let desiredCapabilities = {
       'browserName': isEdge ? 'MicrosoftEdge' : 'chrome',
-      [isEdge ? 'ms:edgeOptions' : 'goog:chromeOptions']: { args }
+      [isEdge ? 'ms:edgeOptions' : 'goog:chromeOptions']: { args },
+      ...options.selenium?.capabilities
     };
 
     if (process.env.SELENIUM_REMOTE_CAPABILITIES) {
@@ -186,7 +188,8 @@ export class Chromium extends BrowserType {
         desiredCapabilities = { ...desiredCapabilities, ...remoteCapabilities };
     }
 
-    let headers: { [key: string]: string } = {};
+    let headers = { ...options.selenium?.headers };
+
     if (process.env.SELENIUM_REMOTE_HEADERS) {
       const remoteHeaders = parseSeleniumRemoteParams({ name: 'headers', value: process.env.SELENIUM_REMOTE_HEADERS }, progress);
       if (remoteHeaders)
diff --git a/packages/playwright-core/types/types.d.ts b/packages/playwright-core/types/types.d.ts
index bcfbeaac7c22c..e136af7384348 100644
--- a/packages/playwright-core/types/types.d.ts
+++ b/packages/playwright-core/types/types.d.ts
@@ -19607,6 +19607,26 @@ export interface LaunchOptions {
    * If specified, traces are saved into this directory.
    */
   tracesDir?: string;
+
+  /**
+   * Selenium settings
+   */
+  selenium?: {
+    /**
+     * Url to connect to selenium server
+     */
+    url?: string;
+
+    /**
+     * Browser desired capabilities. Check out the [WebDriver Protocol](https://w3c.github.io/webdriver/#capabilities) for more details.
+     */
+    capabilities?: any;
+
+    /**
+     * Custom headers to pass into every request
+     */
+    headers?: { [key: string]: string; };
+  },
 }
 
 export interface ConnectOverCDPOptions {
diff --git a/packages/protocol/src/channels.ts b/packages/protocol/src/channels.ts
index 1dbc4e19fb37f..8ea392b6c42ce 100644
--- a/packages/protocol/src/channels.ts
+++ b/packages/protocol/src/channels.ts
@@ -878,6 +878,11 @@ export type BrowserTypeLaunchParams = {
   downloadsPath?: string,
   tracesDir?: string,
   chromiumSandbox?: boolean,
+  selenium?: {
+    url?: string,
+    capabilities?: any,
+    headers?: any,
+  },
   firefoxUserPrefs?: any,
   slowMo?: number,
 };
@@ -903,6 +908,11 @@ export type BrowserTypeLaunchOptions = {
   downloadsPath?: string,
   tracesDir?: string,
   chromiumSandbox?: boolean,
+  selenium?: {
+    url?: string,
+    capabilities?: any,
+    headers?: any,
+  },
   firefoxUserPrefs?: any,
   slowMo?: number,
 };
@@ -931,6 +941,11 @@ export type BrowserTypeLaunchPersistentContextParams = {
   downloadsPath?: string,
   tracesDir?: string,
   chromiumSandbox?: boolean,
+  selenium?: {
+    url?: string,
+    capabilities?: any,
+    headers?: any,
+  },
   noDefaultViewport?: boolean,
   viewport?: {
     width: number,
@@ -1002,6 +1017,11 @@ export type BrowserTypeLaunchPersistentContextOptions = {
   downloadsPath?: string,
   tracesDir?: string,
   chromiumSandbox?: boolean,
+  selenium?: {
+    url?: string,
+    capabilities?: any,
+    headers?: any,
+  },
   noDefaultViewport?: boolean,
   viewport?: {
     width: number,
diff --git a/packages/protocol/src/protocol.yml b/packages/protocol/src/protocol.yml
index b6178f60501c0..9f5e18be5f374 100644
--- a/packages/protocol/src/protocol.yml
+++ b/packages/protocol/src/protocol.yml
@@ -411,6 +411,12 @@ LaunchOptions:
     downloadsPath: string?
     tracesDir: string?
     chromiumSandbox: boolean?
+    selenium:
+      type: object?
+      properties:
+        url: string?
+        capabilities: json?
+        headers: json?
 
 
 ContextOptions:
diff --git a/tests/library/browsertype-launch-selenium.spec.ts b/tests/library/browsertype-launch-selenium.spec.ts
index d46ca0c5f81ec..74499c31fa59e 100644
--- a/tests/library/browsertype-launch-selenium.spec.ts
+++ b/tests/library/browsertype-launch-selenium.spec.ts
@@ -52,8 +52,11 @@ test('selenium grid 3.141.59 standalone chromium', async ({ browserName, childPr
   });
   await waitForPort(port);
 
-  const __testHookSeleniumRemoteURL = `http://127.0.0.1:${port}/wd/hub`;
-  const browser = await browserType.launch({ __testHookSeleniumRemoteURL } as any);
+  const browser = await browserType.launch({
+    selenium: {
+      url: `http://127.0.0.1:${port}/wd/hub`,
+    },
+  });
   const page = await browser.newPage();
   await page.setContent('<title>Hello world</title><div>Get Started</div>');
   await page.click('text=Get Started');
@@ -84,8 +87,11 @@ test('selenium grid 3.141.59 hub + node chromium', async ({ browserName, childPr
     hub.waitForOutput('Registered a node'),
   ]);
 
-  const __testHookSeleniumRemoteURL = `http://127.0.0.1:${port}/wd/hub`;
-  const browser = await browserType.launch({ __testHookSeleniumRemoteURL } as any);
+  const browser = await browserType.launch({
+    selenium: {
+      url: `http://127.0.0.1:${port}/wd/hub`,
+    },
+  });
   const page = await browser.newPage();
   await page.setContent('<title>Hello world</title><div>Get Started</div>');
   await page.click('text=Get Started');
@@ -108,8 +114,11 @@ test('selenium grid 4.8.3 standalone chromium', async ({ browserName, childProce
   });
   await waitForPort(port);
 
-  const __testHookSeleniumRemoteURL = `http://127.0.0.1:${port}/`;
-  const browser = await browserType.launch({ __testHookSeleniumRemoteURL } as any);
+  const browser = await browserType.launch({
+    selenium: {
+      url: `http://127.0.0.1:${port}/`,
+    },
+  });
   const page = await browser.newPage();
   await page.setContent('<title>Hello world</title><div>Get Started</div>');
   await page.click('text=Get Started');
@@ -130,7 +139,6 @@ test('selenium grid 4.8.3 hub + node chromium', async ({ browserName, childProce
     cwd: __dirname,
   });
   await waitForPort(port);
-  const __testHookSeleniumRemoteURL = `http://127.0.0.1:${port}/`;
 
   const node = childProcess({
     command: ['java', `-Dwebdriver.chrome.driver=${chromeDriver}`, '-jar', selenium_4_8_3, 'node', '--grid-url', `http://127.0.0.1:${port}`, '--port', String(port + 1)],
@@ -141,7 +149,11 @@ test('selenium grid 4.8.3 hub + node chromium', async ({ browserName, childProce
     hub.waitForOutput('from DOWN to UP'),
   ]);
 
-  const browser = await browserType.launch({ __testHookSeleniumRemoteURL } as any);
+  const browser = await browserType.launch({
+    selenium: {
+      url: `http://127.0.0.1:${port}/`,
+    },
+  });
   const page = await browser.newPage();
   await page.setContent('<title>Hello world</title><div>Get Started</div>');
   await page.click('text=Get Started');
@@ -163,8 +175,11 @@ test('selenium grid 4.8.3 standalone chromium broken driver', async ({ browserNa
   });
   await waitForPort(port);
 
-  const __testHookSeleniumRemoteURL = `http://127.0.0.1:${port}/`;
-  const error = await browserType.launch({ __testHookSeleniumRemoteURL } as any).catch(e => e);
+  const error = await browserType.launch({
+    selenium: {
+      url: `http://127.0.0.1:${port}/`,
+    },
+  }).catch(e => e);
   expect(error.message).toContain(`Error connecting to Selenium at http://127.0.0.1:${port}/session: Could not start a new session`);
 
   expect(grid.output).not.toContain('Starting ChromeDriver');
@@ -173,8 +188,11 @@ test('selenium grid 4.8.3 standalone chromium broken driver', async ({ browserNa
 test('selenium grid 3.141.59 standalone non-chromium', async ({ browserName, browserType }, testInfo) => {
   test.skip(browserName === 'chromium');
 
-  const __testHookSeleniumRemoteURL = `http://127.0.0.1:4444/wd/hub`;
-  const error = await browserType.launch({ __testHookSeleniumRemoteURL } as any).catch(e => e);
+  const error = await browserType.launch({
+    selenium: {
+      url: `http://127.0.0.1:4444/wd/hub`,
+    },
+  }).catch(e => e);
   expect(error.message).toContain('Connecting to SELENIUM_REMOTE_URL is only supported by Chromium');
 });