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{
"_id": "55ffd642dcbb11deb0f5001f5bd9235c",
"_rev": "1-5b9d7b9918bc8224f4c14a588d91e551",
"title": "Dead Font Walkin’",
"body-raw": "<p>I&#8217;m about to go on a tear so it&#8217;s worth saying that all of what I&#8217;m writing are my own opinions and in no way whatsoever reflect the opinions or policies of my employer.</p>\u000a<p>Any new technology can have a side effect of making an entire industry irrelevant. Every time an industry is on the brink they try to plead for their own survival. Their tone and message is predictable, &#8220;you&#8217;ll miss our profession when it&#8217;s gone&#8221;. But of course, the profession never disappears only the institutions that used to enable it which are no longer relevant. These Institutions cannot survive in a new world so they scream to save their business model and claim that their profession is what is at risk.</p>\u000a<p>I love journalism, and music, and I&#8217;m a total font geek but I just can&#8217;t stand newspapers, record labels, and these god forsaken font [\"foundries\"](http://blog.mozilla.com/rob-sayre/2009/07/19/broken-record/).</p>\u000a<p>Let me get this straight. Your business model is to create fonts, **once**, and then license them on a per-use basis. I can&#8217;t be the first one to tell you **THAT ISN&#8217;T GONNA FUCKING WORK ANYMORE**.</p>\u000a<p>@font-face has the side effect of invalidating your whole business model by driving demand for ubiquitous free and open fonts. I&#8217;m sorry. I wish it didn&#8217;t have to be this way. The world is cruel, and you&#8217;re fucked. </p>\u000a<p>Print publications bought your fonts because they had fairly high production costs already and adding a little on top wasn&#8217;t going to break them. But this is the web, content is ubiquitous and free so the tools to create it have to be ubiquitous and free as well. </p>\u000a<p>To steal a little from [Clay Shirky](http://www.shirky.com/), your industry is now going to suffer from mass-amatuerization. Font creation will not die with the foundries, there is going to be more font creation than there ever has been in human history, it&#8217;s just going to be open and free. The cost of producing a font is nearly zero. There is labor involved but the tools are ubiquitous and mostly free while distribution is a non-issue. Now that **anyone** can create a font and quality is determined solely by the creators talent, and we can actually **use** open fonts in the web content we create, it is safe to expect an explosion in the creation of fonts.</p>\u000a<p>There is no technology that can save your business model because it pre-dates the web. The web changed the world you live in and you don&#8217;t get to change it back. If you don&#8217;t believe me you should have a chat with some former stock photographers.</p>",
"timestamp": "2009-07-20T21:44:57",
"modified-timestamp": "2009-07-20T21:44:57",
"body-rendered": "<p>I&#8217;m about to go on a tear so it&#8217;s worth saying that all of what I&#8217;m writing are my own opinions and in no way whatsoever reflect the opinions or policies of my employer.</p>\u000a\u000a<p>Any new technology can have a side effect of making an entire industry irrelevant. Every time an industry is on the brink they try to plead for their own survival. Their tone and message is predictable, &#8220;you&#8217;ll miss our profession when it&#8217;s gone&#8221;. But of course, the profession never disappears only the institutions that used to enable it which are no longer relevant. These Institutions cannot survive in a new world so they scream to save their business model and claim that their profession is what is at risk.</p>\u000a\u000a<p>I love journalism, and music, and I&#8217;m a total font geek but I just can&#8217;t stand newspapers, record labels, and these god forsaken font [\"foundries\"](http://blog.mozilla.com/rob-sayre/2009/07/19/broken-record/).</p>\u000a\u000a<p>Let me get this straight. Your business model is to create fonts, **once**, and then license them on a per-use basis. I can&#8217;t be the first one to tell you **THAT ISN&#8217;T GONNA FUCKING WORK ANYMORE**.</p>\u000a\u000a<p>@font-face has the side effect of invalidating your whole business model by driving demand for ubiquitous free and open fonts. I&#8217;m sorry. I wish it didn&#8217;t have to be this way. The world is cruel, and you&#8217;re fucked. </p>\u000a\u000a<p>Print publications bought your fonts because they had fairly high production costs already and adding a little on top wasn&#8217;t going to break them. But this is the web, content is ubiquitous and free so the tools to create it have to be ubiquitous and free as well. </p>\u000a\u000a<p>To steal a little from [Clay Shirky](http://www.shirky.com/), your industry is now going to suffer from mass-amatuerization. Font creation will not die with the foundries, there is going to be more font creation than there ever has been in human history, it&#8217;s just going to be open and free. The cost of producing a font is nearly zero. There is labor involved but the tools are ubiquitous and mostly free while distribution is a non-issue. Now that **anyone** can create a font and quality is determined solely by the creators talent, and we can actually **use** open fonts in the web content we create, it is safe to expect an explosion in the creation of fonts.</p>\u000a\u000a<p>There is no technology that can save your business model because it pre-dates the web. The web changed the world you live in and you don&#8217;t get to change it back. If you don&#8217;t believe me you should have a chat with some former stock photographers.</p>\u000a"
}