diff --git a/frontends/mit-open/src/page-components/Header/Header.tsx b/frontends/mit-open/src/page-components/Header/Header.tsx
index a0c29138af..799cd61b45 100644
--- a/frontends/mit-open/src/page-components/Header/Header.tsx
+++ b/frontends/mit-open/src/page-components/Header/Header.tsx
@@ -170,14 +170,15 @@ const navData: NavData = {
         {
           title: "Courses",
           icon: <RiPencilRulerLine />,
-          description: "Learn with MIT instructors",
+          description:
+            "Single courses on a specific subject, taught by MIT instructors",
           href: querifiedSearchUrl({ resource_category: "course" }),
         },
         {
           title: "Programs",
           icon: <RiStackLine />,
           description:
-            "Learn in-depth from a series of courses and earn a certificate",
+            "A series of courses for in-depth learning across a range of topics",
           href: querifiedSearchUrl({ resource_category: "program" }),
         },
         {
@@ -190,7 +191,7 @@ const navData: NavData = {
           title: "Learning Materials",
           icon: <RiBookMarkedLine />,
           description:
-            "Free teaching and learning materials including videos, podcasts, lecture notes, etc.",
+            "Free learning and teaching materials, including videos, podcasts, lecture notes, and more",
           href: querifiedSearchUrl({ resource_category: "learning_material" }),
         },
       ],
@@ -204,7 +205,7 @@ const navData: NavData = {
           href: TOPICS,
         },
         {
-          title: "By Departments",
+          title: "By Department",
           icon: <RiNodeTree />,
           href: DEPARTMENTS,
         },
diff --git a/frontends/mit-open/src/page-components/SearchDisplay/ProfessionalToggle.tsx b/frontends/mit-open/src/page-components/SearchDisplay/ProfessionalToggle.tsx
index a72c0975a8..9edae6eec9 100644
--- a/frontends/mit-open/src/page-components/SearchDisplay/ProfessionalToggle.tsx
+++ b/frontends/mit-open/src/page-components/SearchDisplay/ProfessionalToggle.tsx
@@ -109,12 +109,12 @@ const ProfessionalToggle: React.FC<{
       </Collapse>
       <Collapse in={professionalSetting === "false"}>
         <ExplanationContainer>
-          Content developed from MIT’s academic curriculum
+          Content developed from MIT's academic curriculum
         </ExplanationContainer>
       </Collapse>
       <Collapse in={professionalSetting === "true"}>
         <ExplanationContainer>
-          Content developed from MIT’s professional curriculum
+          Content developed from MIT's professional curriculum
         </ExplanationContainer>
       </Collapse>
     </StyledButtonGroupContainer>
diff --git a/frontends/mit-open/src/page-components/SignupPopover/SignupPopover.tsx b/frontends/mit-open/src/page-components/SignupPopover/SignupPopover.tsx
index 131eb603db..3e034c9279 100644
--- a/frontends/mit-open/src/page-components/SignupPopover/SignupPopover.tsx
+++ b/frontends/mit-open/src/page-components/SignupPopover/SignupPopover.tsx
@@ -35,7 +35,7 @@ const SignupPopover: React.FC<SignupPopoverProps> = (props) => {
       </HeaderText>
       <BodyText variant="body2">
         As a member, get personalized recommendations, curate learning lists,
-        and follow your areas of interests.
+        and follow your areas of interest.
       </BodyText>
       <Footer>
         <ButtonLink
diff --git a/frontends/mit-open/src/pages/HomePage/HeroSearch.tsx b/frontends/mit-open/src/pages/HomePage/HeroSearch.tsx
index 5f02038a95..1250e787e7 100644
--- a/frontends/mit-open/src/pages/HomePage/HeroSearch.tsx
+++ b/frontends/mit-open/src/pages/HomePage/HeroSearch.tsx
@@ -173,7 +173,7 @@ const HeroSearch: React.FC = () => {
           typography={{ xs: "h3", md: "h1" }}
           sx={{ paddingBottom: 1 }}
         >
-          Learn with MIT
+          Learn With MIT
         </Typography>
         <Typography>
           Explore MIT's{" "}
diff --git a/frontends/mit-open/src/pages/HomePage/HomePage.test.tsx b/frontends/mit-open/src/pages/HomePage/HomePage.test.tsx
index af1a7b2475..d36f46d073 100644
--- a/frontends/mit-open/src/pages/HomePage/HomePage.test.tsx
+++ b/frontends/mit-open/src/pages/HomePage/HomePage.test.tsx
@@ -270,7 +270,7 @@ describe("Home Page personalize section", () => {
     renderWithProviders(<HomePage />)
     const personalize = (
       await screen.findByRole("heading", {
-        name: "Personalize Your Journey",
+        name: "Continue Your Journey",
       })
     ).closest("section")
     invariant(personalize)
diff --git a/frontends/mit-open/src/pages/HomePage/HomePage.tsx b/frontends/mit-open/src/pages/HomePage/HomePage.tsx
index dfb8c23fcf..e16c833411 100644
--- a/frontends/mit-open/src/pages/HomePage/HomePage.tsx
+++ b/frontends/mit-open/src/pages/HomePage/HomePage.tsx
@@ -38,7 +38,7 @@ const MediaCarousel = styled(ResourceCarousel)(({ theme }) => ({
 const HomePage: React.FC = () => {
   return (
     <>
-      <MetaTags title="Learn with MIT" />
+      <MetaTags title="Learn With MIT" />
       <FullWidthBackground>
         <Container>
           <HeroSearch />
diff --git a/frontends/mit-open/src/pages/HomePage/NewsEventsSection.tsx b/frontends/mit-open/src/pages/HomePage/NewsEventsSection.tsx
index 33764d53da..cf7ae54175 100644
--- a/frontends/mit-open/src/pages/HomePage/NewsEventsSection.tsx
+++ b/frontends/mit-open/src/pages/HomePage/NewsEventsSection.tsx
@@ -231,8 +231,11 @@ const NewsEventsSection: React.FC = () => {
 
   return (
     <Section>
-      <Title variant="h2">Experience MIT</Title>
-      <StrapLine>See what's happening in the world of learning.</StrapLine>
+      <Title variant="h2">MIT Stories & Events</Title>
+      <StrapLine>
+        See what's happening in the world of learning with the latest news,
+        insights, and upcoming events at MIT.
+      </StrapLine>
       {isMobile ? (
         <MobileContent>
           <MobileContainer>
diff --git a/frontends/mit-open/src/pages/HomePage/PersonalizeSection.tsx b/frontends/mit-open/src/pages/HomePage/PersonalizeSection.tsx
index 20b6130689..37ea3a9509 100644
--- a/frontends/mit-open/src/pages/HomePage/PersonalizeSection.tsx
+++ b/frontends/mit-open/src/pages/HomePage/PersonalizeSection.tsx
@@ -61,18 +61,18 @@ const TextContainer = styled.div({
 
 const AUTH_TEXT_DATA = {
   authenticated: {
-    title: "Personalize Your Journey",
-    text: "Find your next course. Check your dashboard for personalized recommendations.",
+    title: "Continue Your Journey",
+    text: "Ready to keep learning? Choose from your saved courses, find personalized recommendations, and see what's trending on your dashboard.",
     linkProps: {
-      children: "Dashboard",
+      children: "My Dashboard",
       href: urls.DASHBOARD,
     },
   },
   anonymous: {
     title: "Personalize Your Journey",
-    text: "We can help find the courses for you. Tell us more about yourself to help you get started.",
+    text: "Find courses that match your interests and goals, get personalized recommendations, and save courses for later. Fill out a free profile to get started.",
     linkProps: {
-      children: "Sign Up to Get Started",
+      children: "Sign Up for Free",
       reloadDocument: true,
       href: urls.login({
         pathname: urls.DASHBOARD,
diff --git a/frontends/mit-open/src/pages/HomePage/TestimonialsSection.tsx b/frontends/mit-open/src/pages/HomePage/TestimonialsSection.tsx
index b717f90515..7e93b12dc7 100644
--- a/frontends/mit-open/src/pages/HomePage/TestimonialsSection.tsx
+++ b/frontends/mit-open/src/pages/HomePage/TestimonialsSection.tsx
@@ -283,9 +283,10 @@ const TestimonialsSection: React.FC = () => {
   return (
     <Section>
       <Container id="hamster-noises">
-        <Typography variant="h2">From our Community</Typography>
+        <Typography variant="h2">From Our Community</Typography>
         <Typography variant="h3">
-          Transforming education through the eyes of our learners
+          Millions of learners are reaching their goals with MIT's non-degree
+          learning resources. Here's what they're saying.
         </Typography>
       </Container>
       <SlickCarousel />
diff --git a/frontends/mit-open/src/pages/PrivacyPage/PrivacyPage.tsx b/frontends/mit-open/src/pages/PrivacyPage/PrivacyPage.tsx
index 0c997d34c9..bad2f7d98d 100644
--- a/frontends/mit-open/src/pages/PrivacyPage/PrivacyPage.tsx
+++ b/frontends/mit-open/src/pages/PrivacyPage/PrivacyPage.tsx
@@ -271,7 +271,7 @@ const PrivacyPage: React.FC = () => {
             You have the right in certain circumstances to (1) access your
             personal information; (2) to correct or erase information; (3)
             restrict processing; and (4) object to communications, direct
-            marketing, or profiling. To the extent applicable, the EEA’s General
+            marketing, or profiling. To the extent applicable, the EEA's General
             Data Protection Regulation (GDPR) provides further information about
             your rights. You also have the right to lodge complaints with your
             national or regional data protection authority.