diff --git a/frontends/api/src/generated/v1/api.ts b/frontends/api/src/generated/v1/api.ts
index cf9b817ed5..62385b9658 100644
--- a/frontends/api/src/generated/v1/api.ts
+++ b/frontends/api/src/generated/v1/api.ts
@@ -3638,6 +3638,12 @@ export interface PercolateQuery {
    * @memberof PercolateQuery
    */
   source_type: SourceTypeEnum
+  /**
+   * Friendly display label for the query
+   * @type {string}
+   * @memberof PercolateQuery
+   */
+  display_label?: string
 }
 
 /**
diff --git a/learning_resources_search/admin.py b/learning_resources_search/admin.py
index c0a6b23160..cf839aae59 100644
--- a/learning_resources_search/admin.py
+++ b/learning_resources_search/admin.py
@@ -9,8 +9,8 @@ class PercolateQueryAdmin(admin.ModelAdmin):
     """PercolateQuery Admin"""
 
     model = models.PercolateQuery
-    list_display = ("original_query", "query")
-    search_fields = ("original_query", "query")
+    list_display = ("original_query", "query", "display_label")
+    search_fields = ("original_query", "query", "display_label")
 
 
 admin.site.register(models.PercolateQuery, PercolateQueryAdmin)
diff --git a/learning_resources_search/migrations/0005_percolatequery_display_label.py b/learning_resources_search/migrations/0005_percolatequery_display_label.py
new file mode 100644
index 0000000000..a2c2814fc0
--- /dev/null
+++ b/learning_resources_search/migrations/0005_percolatequery_display_label.py
@@ -0,0 +1,21 @@
+# Generated by Django 4.2.16 on 2024-09-25 18:26
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("learning_resources_search", "0004_alter_percolatequery_source_type"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="percolatequery",
+            name="display_label",
+            field=models.CharField(
+                blank=True,
+                help_text="Friendly display label for the query",
+                max_length=255,
+            ),
+        ),
+    ]
diff --git a/learning_resources_search/models.py b/learning_resources_search/models.py
index 058381b2af..8b10a69981 100644
--- a/learning_resources_search/models.py
+++ b/learning_resources_search/models.py
@@ -26,6 +26,12 @@ class PercolateQuery(TimestampedModel):
     source_type = models.CharField(
         max_length=255, choices=[(choice, choice) for choice in SOURCE_TYPES]
     )
+
+    display_label = models.CharField(
+        max_length=255,
+        blank=True,
+        help_text="Friendly display label for the query",
+    )
     users = models.ManyToManyField(User, related_name="percolate_queries")
 
     def source_label(self):
@@ -37,6 +43,8 @@ def source_label(self):
 
     def source_description(self):
         channel = self.source_channel()
+        if self.display_label:
+            return self.display_label
         if channel:
             return channel.title
         return self.original_url_params()
diff --git a/learning_resources_search/models_test.py b/learning_resources_search/models_test.py
index fa070c6fe7..3a6058e2ea 100644
--- a/learning_resources_search/models_test.py
+++ b/learning_resources_search/models_test.py
@@ -1,4 +1,5 @@
 from types import SimpleNamespace
+from urllib.parse import urlencode
 
 import pytest
 
@@ -152,3 +153,57 @@ def test_percolate_query_search_labels(mocker, mocked_es):
         == "q=testing+search+filter&department=physics&topic=math"
     )
     assert query.source_label() == "saved_search"
+
+
+@pytest.mark.django_db
+@pytest.mark.parametrize("is_channel_query", [True, False])
+@pytest.mark.parametrize("test_label", ["new courses about cats", ""])
+def test_percolate_query_display_labels(
+    mocker, mocked_es, test_label, is_channel_query
+):
+    """
+    Test that makes sure we display the display label for a percolate query if it is defined
+    """
+
+    def encode_params(oparams):
+        ignore_params = ["endpoint"]
+        query = oparams
+        defined_params = {
+            key: query[key] for key in query if query[key] and key not in ignore_params
+        }
+        return urlencode(defined_params, doseq=True)
+
+    mocker.patch(
+        "learning_resources_search.indexing_api.index_percolators", autospec=True
+    )
+    mocker.patch(
+        "learning_resources_search.indexing_api._update_document_by_id", autospec=True
+    )
+
+    if is_channel_query:
+        original_query = {"department": ["physics"]}
+        channel = ChannelFactory.create(
+            search_filter=encode_params(original_query), channel_type="unit"
+        )
+    else:
+        original_query = {
+            "q": "testing search filter",
+            "certification": None,
+            "yearly_decay_percent": None,
+        }
+
+    query = PercolateQueryFactory.create(
+        original_query=original_query,
+        query=original_query,
+        display_label=test_label,
+    )
+    assert query.original_url_params() == encode_params(original_query)
+    if not is_channel_query:
+        assert query.source_label() == "saved_search"
+    assert query.source_description() == (
+        test_label
+        if test_label
+        else channel.title
+        if is_channel_query
+        else query.original_url_params()
+    )
diff --git a/openapi/specs/v1.yaml b/openapi/specs/v1.yaml
index af71655a91..1fe6d76a0e 100644
--- a/openapi/specs/v1.yaml
+++ b/openapi/specs/v1.yaml
@@ -10106,6 +10106,10 @@ components:
         query: {}
         source_type:
           $ref: '#/components/schemas/SourceTypeEnum'
+        display_label:
+          type: string
+          description: Friendly display label for the query
+          maxLength: 255
       required:
       - id
       - original_query