diff --git a/inviter2/utils.py b/inviter2/utils.py
index 8b18425..d0f533b 100644
--- a/inviter2/utils.py
+++ b/inviter2/utils.py
@@ -50,7 +50,6 @@ def send_invite(invitee, inviter, url=None, opt_out_url=None, **kwargs):
     ctx.update(kwargs)
     ctx.update(url=url)
     ctx.update(opt_out_url=opt_out_url)
-    ctx = template.Context(ctx)
 
     subject_template = kwargs.pop('subject_template',
                                   'inviter2/email/subject.txt')