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<!DOCTYPE html>
<html manifest="manifest.appcache">
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<title>Future Friendly</title>
<link href="styles.css" rel="stylesheet">
<body id="manifesto">
<header role="banner">
<h1><img src="assets/fflogo.png" alt="Future Friendly" title="Future Friendly"></h1>
<p>In today's incredibly exciting yet overwhelming world of connected digital devices, these are the truths we hold to be self-evident:</p>
<ul id="truths">
<li id="disruption-will-accelerate"><strong>Disruption will only accelerate.</strong> The quantity and diversity of connected devices&mdash;many of which we haven't imagined yet&mdash;will explode, as will the quantity and diversity of the people around the world who use them.</li>
<li id="infrastructure-fail"><strong>Our existing standards, workflows, and infrastructure won't hold up.</strong> Today's onslaught of devices is already pushing them to the breaking point. They can't withstand what's ahead.</li>
<li id="proprietary-first"><strong>Proprietary solutions will dominate at first.</strong> Innovation necessarily precedes standardization. Technologists will scramble to these solutions before realizing (yet again) that a standardized platform is needed to maintain sanity.</li>
<li id="standards-slow"><strong>The standards process will be painfully slow.</strong> We will struggle with (and eventually agree upon) appropriate standards. During this period, the web will fall even further behind proprietary solutions.</li>
<section id="hope">
<h2>A New Hope</h2>
<p>But there's hope. While we can't know exactly what the future will bring, we can:</p>
<li id="acknowledge">Acknowledge and embrace unpredictability.</li>
<li id="be">Think and behave in a <a href="thinking.html">future-friendly way</a>.</li>
<li id="help">Help others do the same.</li>
<p>The future is ours to make &mdash;friendly.</p>
<section id="signatories">
<img src="assets/signed.png" alt="Signatures of the names that follow">
<li class="vcard"><a href="" class="fn url">Luke Wroblewski</a></li>
<li class="vcard"><a href="" class="fn url">Scott Jenson</a></li>
<li class="vcard"><a href="" class="fn url">Brad Frost</a></li>
<li class="vcard"><a href="" class="fn url">Jeremy Keith</a></li>
<li class="vcard"><a href="" class="fn url">Lyza D. Gardner</a></li>
<li class="vcard"><a href="" class="fn url">Scott Jehl</a></li>
<li class="vcard"><a href="" class="fn url">Stephanie Rieger</a></li>
<li class="vcard"><a href="" class="fn url">Jason Grigsby</a></li>
<li class="vcard"><a href="" class="fn url">Bryan Rieger</a></li>
<li class="vcard"><a href="" class="fn url">Josh Clark</a></li>
<li class="vcard"><a href="" class="fn url">Tim Kadlec</a></li>
<li class="vcard"><a href="" class="fn url">Brian LeRoux</a></li>
<li class="vcard"><a href="http://" class="fn url">Andrea Trasatti</a></li>
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<li><a href="thinking.html">Thinking</a></li>
<li><a href="come-aboard.html">Come Aboard</a></li>
<footer role="contentinfo">
<li>We're <a rel="license" href="">Creative Commons friendly.</a></li>
<li><a href="">Talk to us.</a></li>