A simple Magento extension that creates an «AdWords Remarketing Tag» on every page on the frontend.
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README.md

MobWeb_AdWordsRemarketingTags extension for Magento

A simple Magento extension that creates an «AdWords Remarketing Tag» on every page on the frontend, according to: https://developers.google.com/adwords-remarketing-tag/parameters.

Currently, the following page types are supported:

  • home
  • searchresults
  • category
  • product
  • cart
  • purchase
  • other

And the following parameters:

  • ecomm_prodid
  • ecomm_pagetype
  • ecomm_totalvalue
  • ecomm_category
  • isSaleItem
  • returnCustomer

However, adding a new page type or parameter should be fairly easy. Feel free to send a pull request. :)

To get a better idea of exactly what is included in a tag on each page, enable the debug option in the extension's settings (under System -> Configuration -> Sales -> Google API -> AdWords Remarketing Tag) and open your browser's console to see the parameters used on each page:

Screenshot

Installation

Install using colinmollenhour/modman.

Configuration

Go to System -> Configuration -> Sales -> Google API -> AdWords Remarketing Tag to configure the extension.

Questions? Need help?

Most of my repositories posted here are projects created for customization requests for clients, so they probably aren't very well documented and the code isn't always 100% flexible. If you have a question or are confused about how something is supposed to work, feel free to get in touch and I'll try and help: info@mobweb.ch.