diff --git a/README.md b/README.md
index 145d965..939bb6e 100644
--- a/README.md
+++ b/README.md
@@ -153,6 +153,7 @@ following represents the default configuration:
       server_url:
       remove_bundled: false
       dev: false
+      bundle_name: false
       markup_templates:
         js: "<script type='text/javascript' src='{{url}}'></script>\n"
         css: "<link rel='stylesheet' type='text/css' href='{{url}}' />\n"
@@ -238,6 +239,12 @@ is set to true.
 
 Default: `false`.
 
+### bundle_name:
+
+Overwrites bundle name. When false, MD5 hash of the content is used instead.
+
+Default: `false`
+
 ### markup_templates:
 
 Use the relevant markup\_template options to override the default templates
diff --git a/asset_bundler.rb b/asset_bundler.rb
index 1520e57..513d90e 100644
--- a/asset_bundler.rb
+++ b/asset_bundler.rb
@@ -240,7 +240,7 @@ def load_content()
         end
       }
 
-      @hash = Digest::MD5.hexdigest(@content)
+      @hash = @config['bundle_name'] || Digest::MD5.hexdigest(@content)
       @filename = "#{@hash}.#{@type}"
       cache_file = File.join(cache_dir(), @filename)