diff --git a/templates/new_device_login.txt b/templates/new_device_login.txt
index 642e319e7..5af463da6 100644
--- a/templates/new_device_login.txt
+++ b/templates/new_device_login.txt
@@ -5,7 +5,7 @@
 {{#if location}}{{ location }}{{/if}}
 {{#if timestamp}}{{ timestamp }}{{/if}}
 
-{{{t "This is an automated email; if you didn't add a new device to your Firefox Account, you should change your password immediately at %(passwordChangeLink)s"}}}
+{{{t "This is an automated email; if you didn’t add a new device to your Firefox Account, you should change your password immediately at %(passwordChangeLink)s"}}}
 
 {{{t "For more information, please visit %(supportUrl)s"}}}