Add Firefox logo to emails from content server

[pdehaan]

/summon @johngruen @ryanfeeley

Should the emails from the server include the Firefox logo (like the site)?
AFAIK, we don't have an "Accounts/Sync" specific logo we could use instead, but not sure if this could benefit from more branding:

[johngruen]

We can probably do this. @nchapman, can we use the hosted logo from the content server or do we need it somewhere else?

[ryanfeeley]

Latest email designs with copy is in Sketch and readable PDF:
here https://www.dropbox.com/s/xiqln0xsaiwxe3d/Verification%20Email.pdf
https://www.dropbox.com/s/54a3mv9ya8aq5uq/Reset%20Email.pdf

[pdehaan]

Can we improve on the email subject wording?
As a user, I'm very suspicious of emails with very short/vague subjects like "Reset your password".

This was mentioned in #692 by @jrgm but I believe got closed and linked to another bug which was closed and kind of fell through the cracks.

[johngruen]

@pdehaan @rfeeley tend to agree.
maybe:
-Reset your Firefox Account password
-Verify your Firefox Account

[ryanfeeley]

I'll confirm with Matej about case, but @johngruen respectfully I think he'd be fine with those two if the R and V respectively were capitalized.

[ryanfeeley]

@johngruen @pdehaan Then again, it's coming from "Firefox Accounts" so isn't less more in this case?

[johngruen]

@rfeeley: Ask Matej about the changes. I don't think the emails are foxy enough right now.

[ryanfeeley]

@johngruen @pdehaan I spoke with Matej. He thought about this when writing the subject lines and explicitly wanted to mitigate the appearance of "Firefox Accounts" as a bonafide frontline Mozilla product. #WONTFIX

[shane-tomlinson]

@ryanfeeley - is the WONTFIX for the entire bug or about the subject line? Should the logo still be added?

[johngruen]

@shane-tomlinson only the firefox accounts thing is a WONTFIX. WRT the logo, I asked about this on Thursday? I'd be happy to add the logo to our emails, but don't know where to properly host it so that works in our email template.

[pdehaan]

Possible to use data-uris to inline the images? (well, it looks like that may not float very well: http://www.campaignmonitor.com/blog/post/3927/embedded-images-in-html-email)

Failing that, it's probably possible for us to copy the Firefox logo to the /dist/ directory without the random fingerprint so it always has a consistent file name.

[shane-tomlinson]

@pdehaan - I was thinking about both of these approaches as well. I think the most all-around supported solution is to use a remotely hosted images that we can guarantee will stick around forever, even across image version changes.

[pdehaan]

@shane-tomlinson I was thinking that too, but was failing to find something like cdn.mozilla.com. I'd have to dig around the mozilla.org site or something and see if they're serving up images locally or via CDN. Or maybe I can find a Firefox newsletter and see if I can figure out where they host images. Or, just put it on imgur.com and call it a day (assuming said CDN serves via http: and https:).

[pdehaan]

I found https://mozorg.cdn.mozilla.net/media/img/firefox/new/browser-mac.png?2013-08-27 (see https://www.mozilla.org/en-US/firefox/new/) from looking through the mozilla.org site and right-clicking on a few images. Not sure who we could contact about mozorg.cdn.mozilla.net and getting a FF logo hosted in The Cloud (or if they already have some that we could hotlink to). But should be easy enough to find a contact on the web team or ask on Yammer for a point-of-contact.

[johngruen]

@shane-tomlinson @pdehaan dudebros: #985

[ckarlof]

@jessilyndavis recommends adding an image tag to the email and remotely hosting the image. Details here: #985 (comment)

[shane-tomlinson]

All emails templates are now located in the fxa-auth-mailer repo. Moved this to https://github.com/mozilla/fxa-auth-mailer/issues/28