diff --git a/mozillians/phonebook/forms.py b/mozillians/phonebook/forms.py
index bf81091f4..defb93f6d 100644
--- a/mozillians/phonebook/forms.py
+++ b/mozillians/phonebook/forms.py
@@ -93,13 +93,14 @@ class Meta:
         model = UserProfile
         fields = ('full_name', 'ircname', 'website', 'bio', 'photo', 'country',
                   'region', 'city', 'allows_community_sites', 'tshirt',
-                  'allows_mozilla_sites', 'date_mozillian', 'timezone',
+                  'title', 'allows_mozilla_sites',
+                  'date_mozillian', 'timezone',
                   'privacy_photo', 'privacy_full_name', 'privacy_ircname',
                   'privacy_email', 'privacy_timezone', 'privacy_tshirt',
                   'privacy_website', 'privacy_bio', 'privacy_city',
                   'privacy_region', 'privacy_country', 'privacy_groups',
                   'privacy_skills', 'privacy_languages',
-                  'privacy_date_mozillian')
+                  'privacy_date_mozillian', 'privacy_title')
         widgets = {'bio': forms.Textarea()}
 
     def __init__(self, *args, **kwargs):
diff --git a/mozillians/phonebook/templates/phonebook/edit_profile.html b/mozillians/phonebook/templates/phonebook/edit_profile.html
index 9f9546af6..d0b94aae6 100644
--- a/mozillians/phonebook/templates/phonebook/edit_profile.html
+++ b/mozillians/phonebook/templates/phonebook/edit_profile.html
@@ -142,6 +142,11 @@ <h1>
              **{'label': _('When did you get involved with Mozilla?')})) }}
     </fieldset>
 
+    <fieldset>
+      {{ privacy_field(profile_form.privacy_title, profile.privacy_title) }}
+      {{ bootstrap(profile_form.title) }}
+    </fieldset>
+
     <fieldset>
       {{ privacy_field(profile_form.privacy_tshirt, profile.privacy_tshirt) }}
       {{ bootstrap(profile_form.tshirt) }}
diff --git a/mozillians/phonebook/templates/phonebook/profile.html b/mozillians/phonebook/templates/phonebook/profile.html
index 863b9be2b..933bd0f14 100644
--- a/mozillians/phonebook/templates/phonebook/profile.html
+++ b/mozillians/phonebook/templates/phonebook/profile.html
@@ -141,9 +141,9 @@
       <h1 class="p-name fn">
         {{ profile.display_name|default(shown_user.username, true) }}
       </h1>
-      {# Placeholder text in <h2> below
-      <h2>I make tools for Mozillians</h2>
-      #}
+      {% if profile.title %}
+        <h2>{{ profile.title }}</h2>
+      {% endif %}
     </header>
     <section id="profile-details">
       {% if profile.bio %}
diff --git a/mozillians/users/managers.py b/mozillians/users/managers.py
index 626823510..038684f7c 100644
--- a/mozillians/users/managers.py
+++ b/mozillians/users/managers.py
@@ -26,7 +26,8 @@
     'languages': Language.objects.none(),
     'vouched_by': None,
     'date_mozillian': None,
-    'timezone': ''}
+    'timezone': '',
+    'title': ''}
 
 
 class UserProfileValuesQuerySet(ValuesQuerySet):
diff --git a/mozillians/users/migrations/0036_auto__add_field_userprofile_privacy_title__add_field_userprofile_title.py b/mozillians/users/migrations/0036_auto__add_field_userprofile_privacy_title__add_field_userprofile_title.py
new file mode 100644
index 000000000..2a3f22f0b
--- /dev/null
+++ b/mozillians/users/migrations/0036_auto__add_field_userprofile_privacy_title__add_field_userprofile_title.py
@@ -0,0 +1,147 @@
+# -*- coding: utf-8 -*-
+import datetime
+from south.db import db
+from south.v2 import SchemaMigration
+from django.db import models
+
+
+class Migration(SchemaMigration):
+
+    def forwards(self, orm):
+        # Adding field 'UserProfile.privacy_title'
+        db.add_column('profile', 'privacy_title',
+                      self.gf('mozillians.users.models.PrivacyField')(default=3),
+                      keep_default=False)
+
+        # Adding field 'UserProfile.title'
+        db.add_column('profile', 'title',
+                      self.gf('django.db.models.fields.CharField')(default='', max_length=70, blank=True),
+                      keep_default=False)
+
+
+    def backwards(self, orm):
+        # Deleting field 'UserProfile.privacy_title'
+        db.delete_column('profile', 'privacy_title')
+
+        # Deleting field 'UserProfile.title'
+        db.delete_column('profile', 'title')
+
+
+    models = {
+        'auth.group': {
+            'Meta': {'object_name': 'Group'},
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'name': ('django.db.models.fields.CharField', [], {'unique': 'True', 'max_length': '80'}),
+            'permissions': ('django.db.models.fields.related.ManyToManyField', [], {'to': "orm['auth.Permission']", 'symmetrical': 'False', 'blank': 'True'})
+        },
+        'auth.permission': {
+            'Meta': {'ordering': "('content_type__app_label', 'content_type__model', 'codename')", 'unique_together': "(('content_type', 'codename'),)", 'object_name': 'Permission'},
+            'codename': ('django.db.models.fields.CharField', [], {'max_length': '100'}),
+            'content_type': ('django.db.models.fields.related.ForeignKey', [], {'to': "orm['contenttypes.ContentType']"}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'name': ('django.db.models.fields.CharField', [], {'max_length': '50'})
+        },
+        'auth.user': {
+            'Meta': {'object_name': 'User'},
+            'date_joined': ('django.db.models.fields.DateTimeField', [], {'default': 'datetime.datetime.now'}),
+            'email': ('django.db.models.fields.EmailField', [], {'max_length': '75', 'blank': 'True'}),
+            'first_name': ('django.db.models.fields.CharField', [], {'max_length': '30', 'blank': 'True'}),
+            'groups': ('django.db.models.fields.related.ManyToManyField', [], {'to': "orm['auth.Group']", 'symmetrical': 'False', 'blank': 'True'}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'is_active': ('django.db.models.fields.BooleanField', [], {'default': 'True'}),
+            'is_staff': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'is_superuser': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'last_login': ('django.db.models.fields.DateTimeField', [], {'default': 'datetime.datetime.now'}),
+            'last_name': ('django.db.models.fields.CharField', [], {'max_length': '30', 'blank': 'True'}),
+            'password': ('django.db.models.fields.CharField', [], {'max_length': '128'}),
+            'user_permissions': ('django.db.models.fields.related.ManyToManyField', [], {'to': "orm['auth.Permission']", 'symmetrical': 'False', 'blank': 'True'}),
+            'username': ('django.db.models.fields.CharField', [], {'unique': 'True', 'max_length': '30'})
+        },
+        'contenttypes.contenttype': {
+            'Meta': {'ordering': "('name',)", 'unique_together': "(('app_label', 'model'),)", 'object_name': 'ContentType', 'db_table': "'django_content_type'"},
+            'app_label': ('django.db.models.fields.CharField', [], {'max_length': '100'}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'model': ('django.db.models.fields.CharField', [], {'max_length': '100'}),
+            'name': ('django.db.models.fields.CharField', [], {'max_length': '100'})
+        },
+        'groups.group': {
+            'Meta': {'ordering': "['name']", 'object_name': 'Group'},
+            'always_auto_complete': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'auto_complete': ('django.db.models.fields.BooleanField', [], {'default': 'False', 'db_index': 'True'}),
+            'description': ('django.db.models.fields.TextField', [], {'default': "''", 'max_length': '255', 'blank': 'True'}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'irc_channel': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '63', 'blank': 'True'}),
+            'name': ('django.db.models.fields.CharField', [], {'unique': 'True', 'max_length': '50', 'db_index': 'True'}),
+            'steward': ('django.db.models.fields.related.ForeignKey', [], {'to': "orm['users.UserProfile']", 'null': 'True', 'on_delete': 'models.SET_NULL', 'blank': 'True'}),
+            'system': ('django.db.models.fields.BooleanField', [], {'default': 'False', 'db_index': 'True'}),
+            'url': ('django.db.models.fields.SlugField', [], {'max_length': '50', 'blank': 'True'}),
+            'website': ('django.db.models.fields.URLField', [], {'default': "''", 'max_length': '200', 'blank': 'True'}),
+            'wiki': ('django.db.models.fields.URLField', [], {'default': "''", 'max_length': '200', 'blank': 'True'})
+        },
+        'groups.language': {
+            'Meta': {'ordering': "['name']", 'object_name': 'Language'},
+            'always_auto_complete': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'auto_complete': ('django.db.models.fields.BooleanField', [], {'default': 'False', 'db_index': 'True'}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'name': ('django.db.models.fields.CharField', [], {'unique': 'True', 'max_length': '50', 'db_index': 'True'}),
+            'url': ('django.db.models.fields.SlugField', [], {'max_length': '50', 'blank': 'True'})
+        },
+        'groups.skill': {
+            'Meta': {'ordering': "['name']", 'object_name': 'Skill'},
+            'always_auto_complete': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'auto_complete': ('django.db.models.fields.BooleanField', [], {'default': 'False', 'db_index': 'True'}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'name': ('django.db.models.fields.CharField', [], {'unique': 'True', 'max_length': '50', 'db_index': 'True'}),
+            'url': ('django.db.models.fields.SlugField', [], {'max_length': '50', 'blank': 'True'})
+        },
+        'users.usernameblacklist': {
+            'Meta': {'ordering': "['value']", 'object_name': 'UsernameBlacklist'},
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'is_regex': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'value': ('django.db.models.fields.CharField', [], {'unique': 'True', 'max_length': '30'})
+        },
+        'users.userprofile': {
+            'Meta': {'ordering': "['full_name']", 'object_name': 'UserProfile', 'db_table': "'profile'"},
+            'allows_community_sites': ('django.db.models.fields.BooleanField', [], {'default': 'True'}),
+            'allows_mozilla_sites': ('django.db.models.fields.BooleanField', [], {'default': 'True'}),
+            'basket_token': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '1024', 'blank': 'True'}),
+            'bio': ('django.db.models.fields.TextField', [], {'default': "''", 'blank': 'True'}),
+            'city': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '255', 'blank': 'True'}),
+            'country': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '50'}),
+            'date_mozillian': ('django.db.models.fields.DateField', [], {'default': 'None', 'null': 'True', 'blank': 'True'}),
+            'date_vouched': ('django.db.models.fields.DateTimeField', [], {'default': 'None', 'null': 'True', 'blank': 'True'}),
+            'full_name': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '255'}),
+            'groups': ('django.db.models.fields.related.ManyToManyField', [], {'symmetrical': 'False', 'related_name': "'members'", 'blank': 'True', 'to': "orm['groups.Group']"}),
+            'id': ('django.db.models.fields.AutoField', [], {'primary_key': 'True'}),
+            'ircname': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '63', 'blank': 'True'}),
+            'is_vouched': ('django.db.models.fields.BooleanField', [], {'default': 'False'}),
+            'languages': ('django.db.models.fields.related.ManyToManyField', [], {'symmetrical': 'False', 'related_name': "'members'", 'blank': 'True', 'to': "orm['groups.Language']"}),
+            'last_updated': ('django.db.models.fields.DateTimeField', [], {'default': 'datetime.datetime.now', 'auto_now': 'True', 'blank': 'True'}),
+            'photo': ('sorl.thumbnail.fields.ImageField', [], {'default': "''", 'max_length': '100', 'blank': 'True'}),
+            'privacy_bio': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_city': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_country': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_date_mozillian': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_email': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_full_name': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_groups': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_ircname': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_languages': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_photo': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_region': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_skills': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_timezone': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_title': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_vouched_by': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'privacy_website': ('mozillians.users.models.PrivacyField', [], {'default': '3'}),
+            'region': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '255', 'blank': 'True'}),
+            'skills': ('django.db.models.fields.related.ManyToManyField', [], {'symmetrical': 'False', 'related_name': "'members'", 'blank': 'True', 'to': "orm['groups.Skill']"}),
+            'timezone': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '100', 'blank': 'True'}),
+            'title': ('django.db.models.fields.CharField', [], {'default': "''", 'max_length': '70', 'blank': 'True'}),
+            'user': ('django.db.models.fields.related.OneToOneField', [], {'to': "orm['auth.User']", 'unique': 'True'}),
+            'vouched_by': ('django.db.models.fields.related.ForeignKey', [], {'related_name': "'vouchees'", 'on_delete': 'models.SET_NULL', 'default': 'None', 'to': "orm['users.UserProfile']", 'blank': 'True', 'null': 'True'}),
+            'website': ('django.db.models.fields.URLField', [], {'default': "''", 'max_length': '200', 'blank': 'True'})
+        }
+    }
+
+    complete_apps = ['users']
\ No newline at end of file
diff --git a/mozillians/users/models.py b/mozillians/users/models.py
index 7e7eff788..967c0ba41 100644
--- a/mozillians/users/models.py
+++ b/mozillians/users/models.py
@@ -90,6 +90,7 @@ class UserProfilePrivacyModel(models.Model):
     privacy_timezone = PrivacyField()
     privacy_tshirt = PrivacyField(choices=((PRIVILEGED, 'Privileged'),),
                                   default=PRIVILEGED)
+    privacy_title = PrivacyField()
 
     class Meta:
         abstract=True
@@ -141,7 +142,7 @@ class UserProfile(UserProfilePrivacyModel, SearchMixin):
     timezone = models.CharField(max_length=100, blank=True, default='',
                                 choices=zip(common_timezones, common_timezones))
     tshirt = models.IntegerField(
-        blank=True, null=True, default=None,
+        _lazy(u'T-Shirt'), blank=True, null=True, default=None,
         choices=(
             (1, 'Fitted Small'), (2, 'Fitted Medium'),
             (3, 'Fitted Large'), (4, 'Fitted X-Large'),
@@ -150,6 +151,8 @@ class UserProfile(UserProfilePrivacyModel, SearchMixin):
             (9, 'Straight-cut Large'), (10, 'Straight-cut X-Large'),
             (11, 'Straight-cut XX-Large'), (12, 'Straight-cut XXX-Large')
         ))
+    title = models.CharField(_lazy(u'What do you do for Mozilla?'),
+                             max_length=70, blank=True, default='')
 
     class Meta:
         db_table = 'profile'