diff --git a/apps/amo/urlresolvers.py b/apps/amo/urlresolvers.py
index 29ea4b3986f..5ee05f04a4b 100644
--- a/apps/amo/urlresolvers.py
+++ b/apps/amo/urlresolvers.py
@@ -10,6 +10,7 @@
 from django.utils.translation.trans_real import parse_accept_lang_header
 
 import jinja2
+import waffle
 
 import amo
 
@@ -134,7 +135,8 @@ def fix(self, path):
             url_parts.append(locale)
 
         # Temporarily force home page to /<locale>/developers/.
-        if settings.MARKETPLACE and not path.partition('/')[0]:
+        if (not waffle.switch_is_active('unleash-consumer') and
+            settings.MARKETPLACE and not path.partition('/')[0]):
             url_parts.append('developers')
 
         elif path.partition('/')[0] not in settings.SUPPORTED_NONAPPS:
diff --git a/media/css/devreg/manage.less b/media/css/devreg/manage.less
index ca98d667de2..13cad653d44 100644
--- a/media/css/devreg/manage.less
+++ b/media/css/devreg/manage.less
@@ -168,7 +168,8 @@
 }
 
 #slug_edit a {
-    font-size: 10px;
+    font-size: 11px;
+    font-weight: bold;
 }
 
 form .char-count,
diff --git a/migrations/361-unleash-consumer.sql b/migrations/361-unleash-consumer.sql
new file mode 100644
index 00000000000..f90ba034552
--- /dev/null
+++ b/migrations/361-unleash-consumer.sql
@@ -0,0 +1,5 @@
+INSERT INTO waffle_switch_mkt (name, active, note)
+    VALUES ('unleash-consumer', 0,
+            'This activates the consumer flow. No login. Home is really home, '
+            'not the Developer Hub. Stuff is pretty. This is for what you '
+            'have been waiting.');
diff --git a/mkt/account/tests/test_views.py b/mkt/account/tests/test_views.py
index 1a58d7037c6..f4b4f80671b 100644
--- a/mkt/account/tests/test_views.py
+++ b/mkt/account/tests/test_views.py
@@ -297,8 +297,6 @@ class TestProfileLinks(amo.tests.TestCase):
 
     def setUp(self):
         self.user = self.get_user()
-        # Authentication is required for now.
-        assert self.client.login(username=self.user.email, password='password')
 
     def get_user(self):
         return UserProfile.objects.get(username='31337')
@@ -306,6 +304,9 @@ def get_user(self):
     def get_url(self):
         return reverse('users.profile', args=[self.user.username])
 
+    def log_in(self):
+        assert self.client.login(username=self.user.email, password='password')
+
     def test_id_or_username(self):
         args = [self.user.id, self.user.username]
         for arg in args:
@@ -321,6 +322,7 @@ def get_profile_links(self, id=None, username=None):
 
     def test_viewing_my_profile(self):
         # Me as (non-admin) viewing my own profile.
+        self.log_in()
         links = self.get_profile_links(self.user.id)
         eq_(links.length, 1)
         eq_(links.eq(0).attr('href'), reverse('account.settings'))
@@ -332,11 +334,18 @@ def test_viewing_my_profile_as_other_user(self):
         links = self.get_profile_links(self.user.id)
         eq_(links.length, 0, 'No edit buttons should be shown.')
 
+    def test_viewing_my_profile_as_anonymous(self):
+        # Ensure no edit buttons are shown.
+        links = self.get_profile_links(self.user.id)
+        eq_(links.length, 0, 'No edit buttons should be shown.')
+
     def test_viewing_other_profile(self):
+        self.log_in()
         # Me as (non-admin) viewing someone else's my own profile.
         eq_(self.get_profile_links(id=999).length, 0)
 
     def test_viewing_my_profile_as_admin(self):
+        self.log_in()
         # Me as (with admin) viewing my own profile.
         GroupUser.objects.create(
             group=Group.objects.create(rules='Users:Edit'), user=self.user)
@@ -346,6 +355,7 @@ def test_viewing_my_profile_as_admin(self):
         eq_(links.eq(0).attr('href'), reverse('account.settings'))
 
     def test_viewing_other_profile_as_admin(self):
+        self.log_in()
         # Me as (with admin) viewing someone else's profile.
         GroupUser.objects.create(
             group=Group.objects.create(rules='Users:Edit'), user=self.user)
diff --git a/mkt/account/urls.py b/mkt/account/urls.py
index 50e5d70711d..c69a1e8b1ed 100644
--- a/mkt/account/urls.py
+++ b/mkt/account/urls.py
@@ -29,12 +29,10 @@
         name='account.purchases.receipt'),
 ))
 
-users_patterns = decorate(login_required, patterns('',
+users_patterns = patterns('',
     # Keeping the same URL pattern since admin pages already know about this.
     url(r'^(?:(?P<user_id>\d+)/)?edit$', views.admin_edit,
         name='users.admin_edit'),
-
-    # TODO: Don't require authentication for this.
     url(r'''(?P<username>[^/<>"']+)$''', views.profile,
         name='users.profile'),
-))
+)
diff --git a/mkt/account/views.py b/mkt/account/views.py
index 48490693bcb..67183cf3c7d 100644
--- a/mkt/account/views.py
+++ b/mkt/account/views.py
@@ -11,8 +11,8 @@
 from access import acl
 from addons.views import BaseFilter
 import amo
-from amo.decorators import (login_required, no_login_required,
-                            permission_required, post_required, write)
+from amo.decorators import (login_required, permission_required, post_required,
+                            write)
 from amo.utils import paginate
 from market.models import PreApprovalUser
 import paypal
@@ -174,6 +174,7 @@ def account_settings(request):
 
 
 @write
+@login_required
 @permission_required('Users', 'Edit')
 def admin_edit(request, user_id):
     amouser = get_object_or_404(UserProfile, pk=user_id)
@@ -209,7 +210,6 @@ def delete_photo(request):
     return http.HttpResponse()
 
 
-@no_login_required
 def profile(request, username):
     if username.isdigit():
         user = get_object_or_404(UserProfile, id=username)
diff --git a/mkt/developers/helpers.py b/mkt/developers/helpers.py
index bb6ad3b2411..f85ecabe95a 100644
--- a/mkt/developers/helpers.py
+++ b/mkt/developers/helpers.py
@@ -8,13 +8,15 @@
 from jingo import register
 from jingo.helpers import datetime
 from tower import ugettext as _, ungettext as ngettext
+import waffle
 
 import amo
 from amo.urlresolvers import reverse
-from amo.helpers import breadcrumbs, impala_breadcrumbs, loc
+from amo.helpers import breadcrumbs
 from access import acl
 from addons.helpers import new_context
 
+from mkt.site.helpers import mkt_breadcrumbs
 
 register.function(acl.check_addon_ownership)
 
@@ -41,7 +43,7 @@ def hub_page_title(context, title=None, addon=None):
 @jinja2.contextfunction
 def mkt_page_title(context, title, force_webapps=False):
     title = smart_unicode(title)
-    base_title = loc('Mozilla Marketplace')
+    base_title = _('Mozilla Marketplace')
     return u'%s | %s' % (title, base_title)
 
 
@@ -56,8 +58,7 @@ def docs_page_title(context, title=None):
 
 @register.function
 @jinja2.contextfunction
-def hub_breadcrumbs(context, addon=None, items=None, add_default=False,
-                    landing_galore=False):
+def hub_breadcrumbs(context, addon=None, items=None, add_default=False):
     """
     Wrapper function for ``breadcrumbs``. Prepends 'Developer Hub'
     breadcrumbs.
@@ -72,18 +73,18 @@ def hub_breadcrumbs(context, addon=None, items=None, add_default=False,
     **impala**
         Whether to use the impala_breadcrumbs helper. Default is False.
     """
-    if landing_galore:
+    if waffle.switch_is_active('unleash-consumer'):
         crumbs = [(reverse('mkt.developers.index'), _('Developer Hub'))]
     else:
         crumbs = [(reverse('mkt.developers.apps'), _('My Submissions'))]
-    if landing_galore:
+    if waffle.switch_is_active('unleash-consumer'):
         title = _('My Submissions')
         link = reverse('mkt.developers.apps')
     else:
         title = link = None
 
     if addon:
-        if landing_galore:
+        if waffle.switch_is_active('unleash-consumer'):
             if not addon and not items:
                 # We are at the end of the crumb trail.
                 crumbs.append((None, title))
@@ -101,7 +102,8 @@ def hub_breadcrumbs(context, addon=None, items=None, add_default=False,
     if len(crumbs) == 1:
         crumbs = []
 
-    return impala_breadcrumbs(context, crumbs, add_default)
+    return mkt_breadcrumbs(context, items=crumbs,
+        add_default=waffle.switch_is_active('unleash-consumer'))
 
 
 @register.function
diff --git a/mkt/developers/templates/developers/apps/edit/basic.html b/mkt/developers/templates/developers/apps/edit/basic.html
index 2c8fe095fb8..dcc334d800c 100644
--- a/mkt/developers/templates/developers/apps/edit/basic.html
+++ b/mkt/developers/templates/developers/apps/edit/basic.html
@@ -42,7 +42,11 @@ <h2>
               {{ form.slug.errors }}
             {% else %}
               {{ settings.SITE_URL }}/&hellip;/{{ addon.app_slug if webapp else addon.slug }}
-              <em class="edit-addon-details">{{ loc('(Not Available Yet)') }}</em>
+              {% if waffle.switch('unleash-consumer') %}
+                <a href="{{ addon.get_url_path() }}">{{ _('View Listing') }}</em>
+              {% else %}
+                <em class="edit-addon-details">{{ loc('(Not Available Yet)') }}</em>
+              {% endif %}
             {% endif %}
           </td>
         </tr>
diff --git a/mkt/developers/templates/developers/base_impala.html b/mkt/developers/templates/developers/base_impala.html
index da4367cad43..31b5eedfd49 100644
--- a/mkt/developers/templates/developers/base_impala.html
+++ b/mkt/developers/templates/developers/base_impala.html
@@ -20,3 +20,13 @@
     <link rel="stylesheet" href="{{ media('css/legacy/nojs.css') }}">
   </noscript>
 {% endblock %}
+
+{% block aux_nav %}
+  {% if waffle.switch('unleash-consumer') %}
+    <li class="nomenu">
+      <a class="return" href="{{ url('home') }}">{{ _('Back to Apps') }}</a>
+    </li>
+  {% else %}
+    {{ super() }}
+  {% endif %}
+{% endblock %}
diff --git a/mkt/developers/templates/developers/includes/addons_edit_nav.html b/mkt/developers/templates/developers/includes/addons_edit_nav.html
index 3cb3127b963..e630bed2f27 100644
--- a/mkt/developers/templates/developers/includes/addons_edit_nav.html
+++ b/mkt/developers/templates/developers/includes/addons_edit_nav.html
@@ -21,6 +21,11 @@
     (addon.get_dev_url('in_app_config'), _('Manage In-App Payments'))
   ) %}
 {% endif %}
+{% if waffle.switch('unleash-consumer') %}
+  {% do urls.append(
+    (addon.get_url_path(), _('View Listing'))
+  ) %}
+{% endif %}
 
 <section class="secondary manage" role="complementary">
   <div class="island" id="edit-addon-nav">
diff --git a/mkt/developers/templates/developers/skeleton_impala.html b/mkt/developers/templates/developers/skeleton_impala.html
index 3dc252db261..40f4284c7a5 100644
--- a/mkt/developers/templates/developers/skeleton_impala.html
+++ b/mkt/developers/templates/developers/skeleton_impala.html
@@ -53,6 +53,7 @@
               {% if not settings.READ_ONLY %}
                 {% include 'impala/user_login.html' %}
               {% endif %}
+              {% block aux_nav %}{% endblock %}
             </ul>
           </nav>
           {% block masthead %}
diff --git a/mkt/developers/tests/test_helpers.py b/mkt/developers/tests/test_helpers.py
index fc94113c8ba..0c59ff126dd 100644
--- a/mkt/developers/tests/test_helpers.py
+++ b/mkt/developers/tests/test_helpers.py
@@ -7,6 +7,7 @@
 from mock import Mock
 from nose.tools import eq_
 from pyquery import PyQuery as pq
+import waffle
 
 import amo
 import amo.tests
@@ -40,7 +41,7 @@ def test_hub_page_title():
     eq_(s1, s2)
 
 
-class TestDevBreadcrumbs(unittest.TestCase):
+class TestLegacyDevBreadcrumbs(unittest.TestCase):
 
     def setUp(self):
         self.request = Mock()
@@ -50,60 +51,119 @@ def test_no_args(self):
         s = render('{{ hub_breadcrumbs() }}', {'request': self.request})
         eq_(s, '')
 
-    def test_no_args_with_default(self):
-        s = render('{{ hub_breadcrumbs(add_default=True) }}',
-                   {'request': self.request})
-        eq_(pq(s).text(), 'Add-ons')
+    def test_with_items(self):
+        s = render("""{{ hub_breadcrumbs(items=[('/foo', 'foo'),
+                                                ('/bar', 'bar')]) }}'""",
+                  {'request': self.request})
+        crumbs = pq(s)('li')
+        expected = [
+            ('My Submissions', reverse('mkt.developers.apps')),
+            ('foo', '/foo'),
+            ('bar', '/bar'),
+        ]
+        amo.tests.check_links(expected, crumbs, verify=False)
+
+    def test_with_app(self):
+        product = Mock()
+        product.name = 'Steamcube'
+        product.id = 9999
+        product.app_slug = 'scube'
+        product.type = amo.ADDON_WEBAPP
+        s = render("""{{ hub_breadcrumbs(product) }}""",
+                   {'request': self.request, 'product': product})
+        crumbs = pq(s)('li')
+        expected = [
+            ('My Submissions', reverse('mkt.developers.apps')),
+            ('Steamcube', None),
+        ]
+        amo.tests.check_links(expected, crumbs, verify=False)
+
+    def test_with_app_and_items(self):
+        product = Mock()
+        product.name = 'Steamcube'
+        product.id = 9999
+        product.app_slug = 'scube'
+        product.type = amo.ADDON_WEBAPP
+        product.get_dev_url.return_value = reverse('mkt.developers.apps.edit',
+                                                 args=[product.app_slug])
+        s = render("""{{ hub_breadcrumbs(product,
+                                         items=[('/foo', 'foo'),
+                                                ('/bar', 'bar')]) }}""",
+                   {'request': self.request, 'product': product})
+        crumbs = pq(s)('li')
+        expected = [
+            ('My Submissions', reverse('mkt.developers.apps')),
+            ('Steamcube', product.get_dev_url()),
+            ('foo', '/foo'),
+            ('bar', '/bar'),
+        ]
+        amo.tests.check_links(expected, crumbs, verify=False)
+
+
+class TestNewDevBreadcrumbs(amo.tests.TestCase):
+
+    def setUp(self):
+        self.request = Mock()
+        self.request.APP = None
+        waffle.models.Switch.objects.create(name='unleash-consumer',
+                                            active=True)
+
+    def test_no_args(self):
+        s = render('{{ hub_breadcrumbs() }}', {'request': self.request})
+        eq_(s, '')
 
     def test_with_items(self):
         s = render("""{{ hub_breadcrumbs(items=[('/foo', 'foo'),
                                                 ('/bar', 'bar')]) }}'""",
                   {'request': self.request})
-        doc = pq(s)
-        crumbs = doc('li>a')
-        eq_(len(crumbs), 3)
-        eq_(crumbs.eq(1).text(), 'foo')
-        eq_(crumbs.eq(1).attr('href'), '/foo')
-        eq_(crumbs.eq(2).text(), 'bar')
-        eq_(crumbs.eq(2).attr('href'), '/bar')
+        crumbs = pq(s)('li')
+        expected = [
+            ('Home', reverse('home')),
+            ('Developer Hub', reverse('mkt.developers.index')),
+            ('foo', '/foo'),
+            ('bar', '/bar'),
+        ]
+        amo.tests.check_links(expected, crumbs, verify=False)
 
     def test_with_app(self):
-        addon = Mock()
-        addon.name = 'Firebug'
-        addon.id = 1843
-        addon.app_slug = 'fbug'
-        addon.type = amo.ADDON_WEBAPP
-        s = render("""{{ hub_breadcrumbs(addon) }}""",
-                   {'request': self.request, 'addon': addon})
-        doc = pq(s)
-        crumbs = doc('li')
-        eq_(crumbs.eq(0).text(), 'My Submissions')
-        eq_(crumbs.eq(0).children('a').attr('href'),
-            reverse('mkt.developers.apps'))
-        eq_(crumbs.eq(1).text(), 'Firebug')
-        eq_(crumbs.eq(1).children('a'), [])
-
-    def test_with_addon_and_items(self):
-        addon = Mock()
-        addon.name = 'Firebug'
-        addon.id = 1843
-        addon.app_slug = 'fbug'
-        addon.type = amo.ADDON_WEBAPP
-        addon.get_dev_url.return_value = reverse('mkt.developers.apps.edit',
-                                                 args=[addon.app_slug])
-        s = render("""{{ hub_breadcrumbs(addon,
+        product = Mock()
+        product.name = 'Steamcube'
+        product.id = 9999
+        product.app_slug = 'scube'
+        product.type = amo.ADDON_WEBAPP
+        s = render("""{{ hub_breadcrumbs(product) }}""",
+                   {'request': self.request, 'product': product})
+        crumbs = pq(s)('li')
+        expected = [
+            ('Home', reverse('home')),
+            ('Developer Hub', reverse('mkt.developers.index')),
+            ('My Submissions', reverse('mkt.developers.apps')),
+            ('Steamcube', None),
+        ]
+        amo.tests.check_links(expected, crumbs, verify=False)
+
+    def test_with_app_and_items(self):
+        product = Mock()
+        product.name = 'Steamcube'
+        product.id = 9999
+        product.app_slug = 'scube'
+        product.type = amo.ADDON_WEBAPP
+        product.get_dev_url.return_value = reverse('mkt.developers.apps.edit',
+                                                 args=[product.app_slug])
+        s = render("""{{ hub_breadcrumbs(product,
                                          items=[('/foo', 'foo'),
                                                 ('/bar', 'bar')]) }}""",
-                   {'request': self.request, 'addon': addon})
-        doc = pq(s)
-        crumbs = doc('li')
-        eq_(len(crumbs), 4)
-        eq_(crumbs.eq(1).text(), 'Firebug')
-        eq_(crumbs.eq(1).children('a').attr('href'), addon.get_dev_url())
-        eq_(crumbs.eq(2).text(), 'foo')
-        eq_(crumbs.eq(2).children('a').attr('href'), '/foo')
-        eq_(crumbs.eq(3).text(), 'bar')
-        eq_(crumbs.eq(3).children('a').attr('href'), '/bar')
+                   {'request': self.request, 'product': product})
+        crumbs = pq(s)('li')
+        expected = [
+            ('Home', reverse('home')),
+            ('Developer Hub', reverse('mkt.developers.index')),
+            ('My Submissions', reverse('mkt.developers.apps')),
+            ('Steamcube', product.get_dev_url()),
+            ('foo', '/foo'),
+            ('bar', '/bar'),
+        ]
+        amo.tests.check_links(expected, crumbs, verify=False)
 
 
 def test_summarize_validation():
diff --git a/mkt/developers/views.py b/mkt/developers/views.py
index 5ba8dedec19..c01a790d0bd 100644
--- a/mkt/developers/views.py
+++ b/mkt/developers/views.py
@@ -91,6 +91,7 @@ def addon_listing(request, default='name', webapp=False):
 
 
 @anonymous_csrf
+# TODO: Remove when we flip `unleash-consumer`.
 @no_login_required
 def login(request, template=None):
     return _login(request, template='developers/login.html')
@@ -602,6 +603,7 @@ def upload(request, addon_slug=None, is_standalone=False):
     else:
         return redirect('mkt.developers.upload_detail', fu.pk, 'json')
 
+
 def trap_duplicate(manifest_url):
     apps = Webapp.objects.filter(manifest_url=manifest_url)
     if not apps:
@@ -612,17 +614,18 @@ def trap_duplicate(manifest_url):
         return _('Oops, looks like you already submitted that manifest '
                  'for %s, which is currently public. '
                  '<a href="%s">Edit app</a>'
-                 )  % (app.name, error_url)
+                 ) % (app.name, error_url)
     elif app.status in [amo.STATUS_PENDING, amo.STATUS_NOMINATED]:
         return _('Oops, looks like you already submitted that manifest '
                  'for %s, which is currently pending. '
                  '<a href="%s">Edit app</a>'
-                 )  % (app.name, error_url)
+                 ) % (app.name, error_url)
     elif app.status in [amo.STATUS_NULL, amo.STATUS_DISABLED]:
         return _('Oops, looks like you already submitted that manifest '
                  'for %s, which is currently incomplete. '
                  '<a href="%s">Resume app</a>'
-                 )  % (app.name, error_url)
+                 ) % (app.name, error_url)
+
 
 @login_required
 @post_required
diff --git a/mkt/settings.py b/mkt/settings.py
index ac8bb5fef48..c7340867c0b 100644
--- a/mkt/settings.py
+++ b/mkt/settings.py
@@ -3,6 +3,7 @@
 from lib.settings_base import *
 from mkt import asset_bundles
 
+
 # We'll soon need a `settings_test_mkt` to override this.
 APP_PREVIEW = True
 
@@ -11,10 +12,6 @@
 # So temporary. Allow us to link to new devhub URLs from `Addon.get_dev_url()`.
 MARKETPLACE = True
 
-# Pretty temporary. Set the correct home for Marketplace. Redirects are sick!
-#HOME = 'mkt.home.views.home'
-HOME = 'mkt.developers.views.home'
-
 # 403 view to render for CSRF failures.
 CSRF_FAILURE_VIEW = 'mkt.site.views.csrf_failure'
 
@@ -59,7 +56,7 @@
     'devhub',  # Put here so helpers.py doesn't get loaded first.
 )
 SUPPORTED_NONAPPS += (
-    # this line is here until bug 735120 is fixed.
+    '',  # Can you tell I'm really putting off bug 735120?
     'app',
     'apps',
     'dev',
@@ -91,6 +88,7 @@
 # MIDDLEWARE_CLASSES.remove('cake.middleware.CookieCleaningMiddleware')
 MIDDLEWARE_CLASSES += (
     'mkt.site.middleware.VaryOnAJAXMiddleware',
+    # TODO: Remove when we flip `unleash-consumer`.
     'amo.middleware.NoConsumerMiddleware',
 )
 
@@ -135,6 +133,7 @@
     'sharing.views',
     'tags.views',
     'versions.views',
+    'mkt.account.profile',
     'mkt.webapps.views',
 )
 
diff --git a/mkt/site/helpers.py b/mkt/site/helpers.py
index 14d54fe4969..60b829b885a 100644
--- a/mkt/site/helpers.py
+++ b/mkt/site/helpers.py
@@ -81,8 +81,8 @@ def promo_slider(context, products):
 
 @register.function
 @jinja2.contextfunction
-def mkt_breadcrumbs(context, product=None, items=None, add_default=False,
-                    crumb_size=40):
+def mkt_breadcrumbs(context, product=None, items=None, crumb_size=40,
+                    add_default=True):
     """
     Wrapper function for ``breadcrumbs``.
 
@@ -94,7 +94,10 @@ def mkt_breadcrumbs(context, product=None, items=None, add_default=False,
     **add_default**
         Prepends trail back to home when True.  Default is False.
     """
-    crumbs = [(reverse('home'), _('Home'))]
+    if add_default:
+        crumbs = [(reverse('home'), _('Home'))]
+    else:
+        crumbs = []
 
     if product:
         if items:
@@ -111,7 +114,7 @@ def mkt_breadcrumbs(context, product=None, items=None, add_default=False,
 
     crumbs = [(url_, truncate(label, crumb_size)) for (url_, label) in crumbs]
     t = env.get_template('site/helpers/breadcrumbs.html').render(
-        breadcrumbs=crumbs, has_home=add_default)
+        breadcrumbs=crumbs)
     return jinja2.Markup(t)
 
 
diff --git a/mkt/site/templates/site/helpers/breadcrumbs.html b/mkt/site/templates/site/helpers/breadcrumbs.html
index e2d6b5e8b46..94df5633c74 100644
--- a/mkt/site/templates/site/helpers/breadcrumbs.html
+++ b/mkt/site/templates/site/helpers/breadcrumbs.html
@@ -6,7 +6,7 @@
           {% for target, label in breadcrumbs %}
             <li>
             {% if target %}
-              {% if loop.first and has_home %}
+              {% if loop.first %}
                 <a href="{{ target }}" class="home" title="{{ label }}">{{ label }}</a>
               {% else %}
                 <a href="{{ target }}">{{ label }}</a>
diff --git a/mkt/site/views.py b/mkt/site/views.py
index 37e9d7115b9..9360c8788d1 100644
--- a/mkt/site/views.py
+++ b/mkt/site/views.py
@@ -30,6 +30,7 @@ def csrf_failure(request, reason=''):
                         status=403)
 
 
+# TODO: Remove when we flip `unleash-consumer`.
 @no_login_required
 def manifest(request):
     ctx = RequestContext(request)
@@ -53,6 +54,7 @@ def manifest(request):
                         mimetype='application/x-web-app-manifest+json')
 
 
+# TODO: Remove when we flip `unleash-consumer`.
 @no_login_required
 def robots(request):
     """Generate a robots.txt"""
diff --git a/mkt/urls.py b/mkt/urls.py
index 6c60dc1c835..478a9503363 100644
--- a/mkt/urls.py
+++ b/mkt/urls.py
@@ -5,13 +5,14 @@
 from django.views.decorators.cache import cache_page
 from django.views.i18n import javascript_catalog
 
+import waffle
+
 from apps.users.views import logout
 from apps.users.urls import (detail_patterns as user_detail_patterns,
                              users_patterns as users_users_patterns)
 from mkt.account.urls import (purchases_patterns, settings_patterns,
                               users_patterns as mkt_users_patterns)
 from mkt.developers.views import login
-from mkt.home.views import home
 
 
 admin.autodiscover()
@@ -21,12 +22,15 @@
 
 APP_SLUG = r"""(?P<app_slug>[^/<>"']+)"""
 
+if waffle.switch_is_active('unleash-consumer'):
+    HOME = 'mkt.home.views.home'
+else:
+    HOME = 'mkt.developers.views.home'
+
+
 urlpatterns = patterns('',
     # Home.
-    url('^$', settings.HOME, name='home'),
-
-    # The real home.
-    url('^home/$', home, name='mkt.home'),
+    url('^$', HOME, name='home'),
 
     # App Detail pages.
     ('^app/%s/' % APP_SLUG, include('mkt.detail.urls')),