diff --git a/.gitlab-ci.yml b/.gitlab-ci.yml
index c782c28..e586310 100644
--- a/.gitlab-ci.yml
+++ b/.gitlab-ci.yml
@@ -12,6 +12,7 @@ stages:
   script:
     - kubectl_1.11 apply -f ${DEPLOYMENT}
     - kubectl_1.11 rollout status -f ${DEPLOYMENT}/web-deploy.yaml
+    - ./newrelic-notify.sh
     # Retry doesn't seem to work for now. Sleep a few seconds before running the
     # tests.
     - sleep 5s
@@ -21,8 +22,9 @@ stages:
 deploy oregon-b dev:
   extends: .deploy
   variables:
-    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
     DEPLOYMENT: oregon-b/snippets-dev
+    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
+    NEWRELIC_APP: snippets-dev-oregon-b
     URL: https://snippets-dev.oregon-b.moz.works
   only:
     changes:
@@ -31,8 +33,9 @@ deploy oregon-b dev:
 deploy oregon-b stage:
   extends: .deploy
   variables:
-    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
     DEPLOYMENT: oregon-b/snippets-stage
+    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
+    NEWRELIC_APP: snippets-stage-oregon-b
     URL: https://snippets.allizom.org
   only:
     changes:
@@ -41,8 +44,9 @@ deploy oregon-b stage:
 deploy oregon-b prod:
   extends: .deploy
   variables:
-    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
     DEPLOYMENT: oregon-b/snippets-prod
+    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
+    NEWRELIC_APP: snippets-prod-oregon-b
     URL: https://snippets-prod.oregon-b.moz.works
   only:
     changes:
@@ -51,8 +55,9 @@ deploy oregon-b prod:
 deploy frankfurt prod:
   extends: .deploy
   variables:
-    KUBECONFIG: /home/gitlab-runner/.kube/frankfurt.kubeconfig
     DEPLOYMENT: frankfurt/snippets-prod
+    KUBECONFIG: /home/gitlab-runner/.kube/frankfurt.kubeconfig
+    NEWRELIC_APP: snippets-prod-frankfurt
     URL: https://snippets-prod.frankfurt.moz.works
   only:
     changes:
@@ -61,8 +66,9 @@ deploy frankfurt prod:
 deploy oregon-b admin:
   extends: .deploy
   variables:
-    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
     DEPLOYMENT: oregon-b/snippets-admin
+    KUBECONFIG: /home/gitlab-runner/.kube/oregon-b.kubeconfig
+    NEWRELIC_APP: snippets-admin-oregon-b
     URL: https://snippets-admin.mozilla.org
   only:
     changes:
diff --git a/newrelic-notify.sh b/newrelic-notify.sh
new file mode 100755
index 0000000..bc7e596
--- /dev/null
+++ b/newrelic-notify.sh
@@ -0,0 +1,19 @@
+#!/bin/bash
+
+set -ex pipefail
+
+NEWRELIC_USER=gitlab
+
+API_KEY=$(< ~/.newrelic-api-key)
+
+# the image value in the yaml contains the first 7 digits of the git commit hash
+# yaml line format is as follows:
+# image: mozorg/snippets:283065b
+GIT_COMMIT_SHORT="$(grep -oP '(image: .+?:)\K.*' ${DEPLOYMENT}/web-deploy.yaml)"
+
+# go tell new relic
+curl -s -H "x-api-key:${API_KEY}" \
+     -d "deployment[app_name]=${NEWRELIC_APP}" \
+     -d "deployment[revision]=${GIT_COMMIT_SHORT}" \
+     -d "deployment[user]=${NEWRELIC_USER}" \
+     https://api.newrelic.com/deployments.xml