diff --git a/cmd/db.go b/cmd/db.go
index 5030b86..89d4626 100644
--- a/cmd/db.go
+++ b/cmd/db.go
@@ -16,7 +16,6 @@ limitations under the License.
 package cmd
 
 import (
-	"encoding/json"
 	"fmt"
 	"os"
 	"path"
@@ -25,6 +24,7 @@ import (
 	"github.com/mrsimonemms/gobblr/pkg/drivers"
 	"github.com/mrsimonemms/gobblr/pkg/gobblr"
 
+	"github.com/rs/zerolog/log"
 	"github.com/spf13/cobra"
 	"github.com/spf13/viper"
 )
@@ -47,6 +47,12 @@ var dbCmd = &cobra.Command{
 		//
 		// There can be only one PersistentPostRun command.
 
+		log.Debug().
+			Str("data path", dbOpts.DataPath).
+			Str("driver", dbOpts.Driver.DriverName()).
+			Int("retries", int(dbOpts.Retries)).
+			Msg("Ingesting data into database")
+
 		inserted, err := gobblr.Execute(dbOpts.DataPath, dbOpts.Driver, dbOpts.Retries)
 		if err != nil {
 			return err
@@ -57,11 +63,9 @@ var dbCmd = &cobra.Command{
 			return gobblr.Serve(dbOpts.DataPath, dbOpts.Driver, dbOpts.Retries, dbOpts.WebPort)
 		}
 
-		jsonData, err := json.MarshalIndent(inserted, "", "  ")
-		if err != nil {
-			return err
-		}
-		fmt.Println(string(jsonData))
+		log.Info().Fields(map[string]interface{}{
+			"inserted": inserted,
+		}).Msg("Successfully inserted data")
 
 		return nil
 	},
diff --git a/cmd/root.go b/cmd/root.go
index 69adade..cff778f 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -19,16 +19,29 @@ import (
 	"fmt"
 	"os"
 
+	"github.com/rs/zerolog"
 	"github.com/spf13/cobra"
 	"github.com/spf13/viper"
 )
 
-var cfgFile string
+var (
+	cfgFile  string
+	logLevel string
+)
 
 // rootCmd represents the base command when called without any subcommands
 var rootCmd = &cobra.Command{
 	Use:   "gobblr",
 	Short: "Easily ingest test data into your development stack",
+	PersistentPreRunE: func(cmd *cobra.Command, args []string) error {
+		if level, err := zerolog.ParseLevel(logLevel); err != nil {
+			return err
+		} else {
+			zerolog.SetGlobalLevel(level)
+		}
+
+		return nil
+	},
 }
 
 // Execute adds all child commands to the root command and sets flags appropriately.
@@ -43,7 +56,11 @@ func Execute() {
 func init() {
 	cobra.OnInitialize(initConfig)
 
+	bindEnv("log-level")
+
+	viper.SetDefault("log-level", "info")
 	rootCmd.PersistentFlags().StringVar(&cfgFile, "config", "", "config file (default is $HOME/.gobblr.yaml)")
+	rootCmd.PersistentFlags().StringVar(&logLevel, "log-level", viper.GetString("log-level"), `log level - "trace", "debug", "info", "warn", "error", "fatal", "panic" or "disabled"`)
 }
 
 // initConfig reads in config file and ENV variables if set.
diff --git a/pkg/drivers/driver.go b/pkg/drivers/driver.go
index 1d3e386..d4df04c 100644
--- a/pkg/drivers/driver.go
+++ b/pkg/drivers/driver.go
@@ -12,6 +12,9 @@ type Driver interface {
 	// Close the database connection and free up resources
 	Close() error
 
+	// Name of the driver
+	DriverName() string
+
 	// Insert data in bulk
 	InsertBulk(table string, data []map[string]interface{}) (inserted int, err error)
 
diff --git a/pkg/drivers/mongodb/mongodb.go b/pkg/drivers/mongodb/mongodb.go
index 1451823..209ebea 100644
--- a/pkg/drivers/mongodb/mongodb.go
+++ b/pkg/drivers/mongodb/mongodb.go
@@ -43,6 +43,10 @@ func (db *MongoDB) Close() error {
 	return db.activeConnection.client.Disconnect(context.TODO())
 }
 
+func (db *MongoDB) DriverName() string {
+	return "mongodb"
+}
+
 func (db *MongoDB) InsertBulk(collection string, raw []map[string]interface{}) (int, error) {
 	var err error
 	data := make([]interface{}, 0)
diff --git a/pkg/drivers/sql/sql.go b/pkg/drivers/sql/sql.go
index 7ab2da9..c70763d 100644
--- a/pkg/drivers/sql/sql.go
+++ b/pkg/drivers/sql/sql.go
@@ -34,6 +34,10 @@ func (db *SQL) Close() error {
 	return nil
 }
 
+func (db *SQL) DriverName() string {
+	return db.driver.Name()
+}
+
 func (db *SQL) InsertBulk(table string, data []map[string]interface{}) (int, error) {
 	result := db.activeConnection.Table(table).CreateInBatches(data, 100)
 	if err := result.Error; err != nil {
diff --git a/pkg/gobblr/execute.go b/pkg/gobblr/execute.go
index 1b6a108..9a3b418 100644
--- a/pkg/gobblr/execute.go
+++ b/pkg/gobblr/execute.go
@@ -5,16 +5,23 @@ import (
 
 	"github.com/cenkalti/backoff/v4"
 	"github.com/mrsimonemms/gobblr/pkg/drivers"
+	"github.com/rs/zerolog"
+	"github.com/rs/zerolog/log"
 )
 
+var logger *zerolog.Logger = &log.Logger
+
 type Inserted struct {
 	Table string `json:"table"`
 	Count int    `json:"count"`
 }
 
 func Execute(dataPath string, db drivers.Driver, retries uint64) ([]Inserted, error) {
+	attempt := 0
 	return backoff.RetryWithData(
 		func() ([]Inserted, error) {
+			logger.Debug().Int("attempt", attempt).Msg("Attempting to gobble data")
+
 			return retryExecute(dataPath, db)
 		},
 		backoff.WithMaxRetries(backoff.NewExponentialBackOff(), retries),
@@ -25,21 +32,28 @@ func retryExecute(dataPath string, db drivers.Driver) ([]Inserted, error) {
 	inserted := make([]Inserted, 0)
 	var err error
 
+	logCtx := (&log.Logger).With().Str("dbType", db.DriverName()).Logger()
+
 	// Connect to database
+	logCtx.Debug().Msg("Authenticating database")
 	if err := db.Auth(); err != nil {
+		logCtx.Error().Err(err).Msg("Failed to connect to database")
 		return nil, err
 	}
 
 	// We've finished - let's clear up after ourselves
 	defer func() {
+		logCtx.Debug().Msg("Closing database connection")
 		err = db.Close()
 	}()
 
 	// Find the files
 	files, err := FindFiles(dataPath)
 	if err != nil {
+		logCtx.Error().Err(err).Msg("Failed to connect to database")
 		return nil, err
 	}
+	logCtx.Debug().Str("path", dataPath).Int("count", len(files)).Msg("Found files to ingest")
 
 	// Iterate over each file, delete and then ingest data
 	for _, file := range files {
diff --git a/pkg/gobblr/server.go b/pkg/gobblr/server.go
index 15ab3fd..8c31d2b 100644
--- a/pkg/gobblr/server.go
+++ b/pkg/gobblr/server.go
@@ -6,21 +6,22 @@ import (
 
 	"github.com/gin-contrib/requestid"
 	"github.com/gin-gonic/gin"
-	logger "github.com/mrsimonemms/gin-structured-logger"
+	gsl "github.com/mrsimonemms/gin-structured-logger"
 	"github.com/mrsimonemms/gobblr/pkg/drivers"
-	"github.com/rs/zerolog/log"
 )
 
+var runCount = 0
+
 func Serve(dataPath string, db drivers.Driver, retries uint64, port int) error {
 	gin.SetMode(gin.ReleaseMode)
 
 	r := gin.New()
 	r.Use(
 		requestid.New(),
-		logger.New(),
+		gsl.New(),
 		gin.Recovery(),
 		func(ctx *gin.Context) {
-			logger.Get(ctx).Debug().Str("path", ctx.Request.URL.Path).Msg("New HTTP call")
+			gsl.Get(ctx).Debug().Str("path", ctx.Request.URL.Path).Msg("New HTTP call")
 		},
 	)
 
@@ -33,7 +34,7 @@ func Serve(dataPath string, db drivers.Driver, retries uint64, port int) error {
 	// Register the routes
 	r.POST("/data/reset", h.ResetData)
 
-	(&log.Logger).Info().Int("port", port).Msg("Starting web server")
+	logger.Info().Int("port", port).Msg("Starting web server")
 
 	return r.Run(fmt.Sprintf(":%d", port))
 }
@@ -46,7 +47,10 @@ type handler struct {
 
 // ResetData runs the Execute command whenever it receives a call
 func (h handler) ResetData(c *gin.Context) {
-	log := logger.Get(c).With().Logger()
+	// Increment the run count
+	runCount++
+
+	log := gsl.Get(c).With().Logger()
 
 	inserted, err := Execute(h.DataPath, h.Driver, h.Retries)
 	if err != nil {
@@ -63,7 +67,7 @@ func (h handler) ResetData(c *gin.Context) {
 	// Log the result
 	log.Info().Fields(map[string]interface{}{
 		"inserted": inserted,
-	}).Msg("Successfully inserted data")
+	}).Int("run count", runCount).Msg("Successfully inserted data")
 
 	c.JSON(http.StatusOK, inserted)
 }