diff --git a/samply/src/linux/profiler.rs b/samply/src/linux/profiler.rs
index cc6574777..e7f9b60f8 100644
--- a/samply/src/linux/profiler.rs
+++ b/samply/src/linux/profiler.rs
@@ -32,6 +32,7 @@ pub type ConvertRegsNative = crate::linux_shared::ConvertRegsAarch64;
 #[allow(clippy::too_many_arguments)]
 pub fn start_recording(
     output_file: &Path,
+    profile_name: Option<String>,
     command_name: OsString,
     command_args: &[OsString],
     time_limit: Option<Duration>,
@@ -66,10 +67,9 @@ pub fn start_recording(
 
     // Launch the observer thread. This thread will manage the perf events.
     let output_file_copy = output_file.to_owned();
-    let command_name_copy = command_name.to_string_lossy().to_string();
+    let product = profile_name.unwrap_or_else(|| command_name.to_string_lossy().to_string());
     let conversion_args = conversion_args.clone();
     let observer_thread = thread::spawn(move || {
-        let product = command_name_copy;
         let mut converter = make_converter(interval, &product, &conversion_args);
 
         // Wait for the initial pid to profile.
@@ -191,6 +191,7 @@ pub fn start_recording(
 
 pub fn start_profiling_pid(
     output_file: &Path,
+    profile_name: Option<String>,
     pid: u32,
     time_limit: Option<Duration>,
     interval: Duration,
@@ -215,7 +216,7 @@ pub fn start_profiling_pid(
         crossbeam_channel::bounded(2);
 
     let output_file_copy = output_file.to_owned();
-    let product = format!("PID {pid}");
+    let product = profile_name.unwrap_or_else(|| format!("PID {pid}"));
     let conversion_args = conversion_args.clone();
     let observer_thread = thread::spawn({
         let stop = stop.clone();
diff --git a/samply/src/mac/profiler.rs b/samply/src/mac/profiler.rs
index 65ed8a918..78b892ff6 100644
--- a/samply/src/mac/profiler.rs
+++ b/samply/src/mac/profiler.rs
@@ -22,6 +22,7 @@ use crate::ConversionArgs;
 
 pub fn start_profiling_pid(
     _output_file: &Path,
+    _profile_name: Option<String>,
     _pid: u32,
     _time_limit: Option<Duration>,
     _interval: Duration,
@@ -36,6 +37,7 @@ pub fn start_profiling_pid(
 #[allow(clippy::too_many_arguments)]
 pub fn start_recording(
     output_file: &Path,
+    profile_name: Option<String>,
     command_name: OsString,
     command_args: &[OsString],
     time_limit: Option<Duration>,
@@ -47,9 +49,11 @@ pub fn start_recording(
     let (task_sender, task_receiver) = unbounded();
     let command_name_copy = command_name.to_string_lossy().to_string();
     let conversion_args = conversion_args.clone();
+    let product_name = profile_name.unwrap_or_else(|| command_name_copy.clone());
     let sampler_thread = thread::spawn(move || {
         let sampler = Sampler::new(
             command_name_copy,
+            product_name,
             task_receiver,
             interval,
             time_limit,
diff --git a/samply/src/mac/sampler.rs b/samply/src/mac/sampler.rs
index 6fb8972ec..84723d1e3 100644
--- a/samply/src/mac/sampler.rs
+++ b/samply/src/mac/sampler.rs
@@ -26,6 +26,7 @@ pub struct TaskInit {
 }
 
 pub struct Sampler {
+    product_name: String,
     command_name: String,
     task_receiver: Receiver<TaskInit>,
     interval: Duration,
@@ -37,6 +38,7 @@ pub struct Sampler {
 impl Sampler {
     pub fn new(
         command: String,
+        product_name: String,
         task_receiver: Receiver<TaskInit>,
         interval: Duration,
         time_limit: Option<Duration>,
@@ -57,6 +59,7 @@ impl Sampler {
 
         Sampler {
             command_name,
+            product_name,
             task_receiver,
             interval,
             time_limit,
@@ -75,7 +78,7 @@ impl Sampler {
         };
 
         let mut profile = Profile::new(
-            &self.command_name,
+            &self.product_name,
             ReferenceTimestamp::from_system_time(reference_system_time),
             self.interval.into(),
         );
diff --git a/samply/src/main.rs b/samply/src/main.rs
index af9ddfbd9..8610c97c5 100644
--- a/samply/src/main.rs
+++ b/samply/src/main.rs
@@ -98,6 +98,11 @@ struct RecordArgs {
     #[arg(short, long, default_value = "profile.json")]
     output: PathBuf,
 
+    /// Overwrite the name shown at the top of the profiler results
+    /// By default it is either the command that was run or the process pid.
+    #[arg(long)]
+    profile_name: Option<String>,
+
     /// How many times to run the profiled command.
     #[arg(long, default_value = "1")]
     iteration_count: u32,
@@ -191,6 +196,7 @@ fn main() {
             if let Some(pid) = record_args.pid {
                 profiler::start_profiling_pid(
                     &record_args.output,
+                    record_args.profile_name,
                     pid,
                     time_limit,
                     interval,
@@ -200,6 +206,7 @@ fn main() {
             } else {
                 let exit_status = match profiler::start_recording(
                     &record_args.output,
+                    record_args.profile_name,
                     record_args.command[0].clone(),
                     &record_args.command[1..],
                     time_limit,