diff --git a/README.md b/README.md
index d00e9bf1bb4041..aa404aed5777b9 100644
--- a/README.md
+++ b/README.md
@@ -48,7 +48,11 @@ Please note that `@next` will only point to pre-releases; to get the latest stab
 
 ### Diamond 💎
 
-Diamond Sponsors are those who have pledged $1,500/month or more to Material-UI.
+<p style="display: flex; justify-content: center;">
+  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="octopus" href="https://octopus.com/?utm_source=materialui&utm_medium=referral" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img height="128" width="128" src="https://avatars3.githubusercontent.com/u/1287123?s=256" alt="octopus" title="Repeatable, reliable deployments" loading="lazy" /></a>
+</p>
+
+Diamond Sponsors are those who have pledged \$1,500/month or more to Material-UI.
 
 ### Gold 🏆
 
diff --git a/docs/public/static/in-house/octopus-dark.png b/docs/public/static/in-house/octopus-dark.png
new file mode 100644
index 00000000000000..e694f842020d12
Binary files /dev/null and b/docs/public/static/in-house/octopus-dark.png differ
diff --git a/docs/public/static/in-house/octopus-light.png b/docs/public/static/in-house/octopus-light.png
new file mode 100644
index 00000000000000..d148f85d21f6ab
Binary files /dev/null and b/docs/public/static/in-house/octopus-light.png differ
diff --git a/docs/public/static/in-house/sencha-125x35-dark.svg b/docs/public/static/in-house/sencha-125x35-dark.svg
deleted file mode 100644
index eedb181e48f0da..00000000000000
--- a/docs/public/static/in-house/sencha-125x35-dark.svg
+++ /dev/null
@@ -1 +0,0 @@
-<svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 125 35"><defs><style></style></defs><path fill="none" d="M.13 0h125v35H.13z"/><path d="M36.78 13.81a1.62 1.62 0 00-.57-.62 2.37 2.37 0 00-.82-.31 4.46 4.46 0 00-1-.1 3.36 3.36 0 00-.71.08 1.78 1.78 0 00-.65.26 1.65 1.65 0 00-.48.47 1.29 1.29 0 00-.19.71 1.21 1.21 0 00.15.64 1.4 1.4 0 00.59.45 6.86 6.86 0 001.22.41l2 .53c.25.05.6.14 1 .27a4.87 4.87 0 011.33.63 4.13 4.13 0 011.13 1.15 3.3 3.3 0 01.48 1.85 4.1 4.1 0 01-.26 1.71 3.67 3.67 0 01-1.06 1.36 5.1 5.1 0 01-1.74.89 8.4 8.4 0 01-2.42.32 8.48 8.48 0 01-2.14-.27 5.29 5.29 0 01-1.84-.86 4.14 4.14 0 01-1.27-1.48 4.48 4.48 0 01-.45-2.14h2.85a2.41 2.41 0 00.25 1.15 2.15 2.15 0 00.64.76 2.85 2.85 0 001 .43 4.66 4.66 0 001.13.14 5.09 5.09 0 00.84-.07 2.78 2.78 0 00.85-.25 1.74 1.74 0 00.65-.52 1.24 1.24 0 00.27-.83 1.17 1.17 0 00-.35-.88 2.72 2.72 0 00-.91-.57 8.85 8.85 0 00-1.3-.39c-.47-.11-1-.24-1.44-.37A14.74 14.74 0 0132 17.9a5.21 5.21 0 01-1.27-.71 3.17 3.17 0 01-1.26-2.64 3.58 3.58 0 01.44-1.8 4 4 0 011.16-1.26 4.86 4.86 0 011.61-.75 6.57 6.57 0 011.8-.25 8.4 8.4 0 012 .24 5 5 0 011.72.76 3.84 3.84 0 011.19 1.34 4.14 4.14 0 01.44 2H37a2.41 2.41 0 00-.26-1zm14 6.2h-7a2.68 2.68 0 00.66 1.87 2.69 2.69 0 003.11.18 1.69 1.69 0 00.72-.85h2.34a4.44 4.44 0 01-1.72 2.49 5.12 5.12 0 01-2.82.75 5.6 5.6 0 01-2.07-.36 4.27 4.27 0 01-1.56-1 4.59 4.59 0 01-1-1.62 5.9 5.9 0 01-.34-2.06 5.62 5.62 0 01.35-2 4.85 4.85 0 011-1.62A4.64 4.64 0 0144 14.64a5.09 5.09 0 012-.39 4.62 4.62 0 012.16.47A4.39 4.39 0 0149.71 16a5.26 5.26 0 01.85 1.84 6.73 6.73 0 01.19 2.16zm-3.33-3.23a1.88 1.88 0 00-1.45-.53 2.41 2.41 0 00-1.06.22 2 2 0 00-.67.53 2 2 0 00-.36.68 2.84 2.84 0 00-.12.64h4.34a3.1 3.1 0 00-.67-1.54zm11 7.43v-5.48a3.38 3.38 0 00-.38-1.79 1.43 1.43 0 00-1.33-.59 1.83 1.83 0 00-1.57.64 3.6 3.6 0 00-.49 2.13v5.09H52v-9.7h2.54v1.35a3.11 3.11 0 011.32-1.23 3.69 3.69 0 011.65-.38 4.38 4.38 0 011.75.29 2.55 2.55 0 011.08.8 3.3 3.3 0 01.56 1.26 8.25 8.25 0 01.15 1.64v6zm8.52-8a1.9 1.9 0 00-1.07.29 2.39 2.39 0 00-.7.75 3.22 3.22 0 00-.39 1 5.86 5.86 0 00-.11 1.1 5.72 5.72 0 00.11 1.07 3.38 3.38 0 00.37 1 2 2 0 00.68.72 1.88 1.88 0 001 .29 2 2 0 001.48-.54 2.53 2.53 0 00.66-1.4h2.57a4.35 4.35 0 01-1.5 3 4.8 4.8 0 01-3.17 1 5.43 5.43 0 01-2-.36 4.46 4.46 0 01-2.54-2.59 5.39 5.39 0 01-.36-2 6.4 6.4 0 01.33-2.09 4.62 4.62 0 011-1.67 4.29 4.29 0 011.56-1.1 5.31 5.31 0 012.1-.39 6.1 6.1 0 011.66.22 4.41 4.41 0 011.43.69 3.61 3.61 0 011 1.14 3.74 3.74 0 01.45 1.62h-2.61a1.79 1.79 0 00-2-1.67zm12.26 8v-5.48a3.38 3.38 0 00-.38-1.79 1.43 1.43 0 00-1.33-.59 1.85 1.85 0 00-1.58.64 3.68 3.68 0 00-.48 2.13v5.09h-2.69v-13.4h2.67v5a3.13 3.13 0 011.3-1.23 3.43 3.43 0 011.54-.38 4.41 4.41 0 011.75.29 2.55 2.55 0 011.08.8 3.14 3.14 0 01.55 1.26 7.54 7.54 0 01.16 1.64v6zm10.69 0a3.45 3.45 0 01-.12-.46 3.93 3.93 0 01-.06-.48 3.46 3.46 0 01-1.5.92 5.93 5.93 0 01-1.77.26 4.85 4.85 0 01-1.29-.16 3.06 3.06 0 01-1-.53 2.52 2.52 0 01-.71-.9 3 3 0 01-.25-1.3 2.88 2.88 0 01.29-1.36 2.38 2.38 0 01.75-.85 3.6 3.6 0 011-.48c.4-.1.79-.19 1.19-.25l1.18-.15a8.37 8.37 0 001-.17 1.88 1.88 0 00.71-.33.68.68 0 00.24-.63 1.32 1.32 0 00-.14-.68 1.1 1.1 0 00-.37-.4 1.78 1.78 0 00-.55-.19 4.5 4.5 0 00-.66 0 2 2 0 00-1.24.34 1.5 1.5 0 00-.53 1.12h-2.64A3 3 0 0185 14.94a4.58 4.58 0 011.44-.54 8.58 8.58 0 011.6-.15 10.62 10.62 0 011.48.1 4.55 4.55 0 011.37.4 2.78 2.78 0 011 .84 2.33 2.33 0 01.38 1.41v5.05a10.19 10.19 0 00.07 1.26 2.18 2.18 0 00.27.9zm-.3-4.75a1.22 1.22 0 01-.42.24l-.54.14a6 6 0 01-.61.09l-.64.1a3 3 0 00-.59.15 1.62 1.62 0 00-.51.25 1.35 1.35 0 00-.35.4 1.42 1.42 0 00-.13.62 1.33 1.33 0 00.13.6 1 1 0 00.36.39 1.45 1.45 0 00.53.19 3.11 3.11 0 00.62.06 2.43 2.43 0 001.22-.26 1.8 1.8 0 00.63-.63 1.93 1.93 0 00.26-.74 5.1 5.1 0 000-.6v-1z" fill="#fff"/><path d="M20.35 14.87c-2.71-2.65-6.51-3.77-9.86-5.55a8.38 8.38 0 01-2.41-1.75A4.95 4.95 0 018.87.3a12.6 12.6 0 00-7.78 8.28 11.77 11.77 0 002.6 11c2.77 3 6.88 4.2 10.45 6.14a8 8 0 012.28 1.66 4.88 4.88 0 011.15 3.88 5.07 5.07 0 01-2.14 3.44 12.49 12.49 0 008-8.56 11.91 11.91 0 00-3.08-11.27z" fill="#8dc641"/></svg>
\ No newline at end of file
diff --git a/docs/public/static/in-house/sencha-125x35-light.svg b/docs/public/static/in-house/sencha-125x35-light.svg
deleted file mode 100644
index 049046f6724851..00000000000000
--- a/docs/public/static/in-house/sencha-125x35-light.svg
+++ /dev/null
@@ -1 +0,0 @@
-<svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 125 35"><defs><style></style></defs><path fill="none" d="M.13 0h125v35H.13z"/><path d="M36.78 13.81a1.62 1.62 0 00-.57-.62 2.37 2.37 0 00-.82-.31 4.46 4.46 0 00-1-.1 3.36 3.36 0 00-.71.08 1.78 1.78 0 00-.65.26 1.65 1.65 0 00-.48.47 1.29 1.29 0 00-.19.71 1.21 1.21 0 00.15.64 1.4 1.4 0 00.59.45 6.86 6.86 0 001.22.41l2 .53c.25.05.6.14 1 .27a4.87 4.87 0 011.33.63 4.13 4.13 0 011.13 1.15 3.3 3.3 0 01.48 1.85 4.1 4.1 0 01-.26 1.71 3.67 3.67 0 01-1.06 1.36 5.1 5.1 0 01-1.74.89 8.4 8.4 0 01-2.42.32 8.48 8.48 0 01-2.14-.27 5.29 5.29 0 01-1.84-.86 4.14 4.14 0 01-1.27-1.48 4.48 4.48 0 01-.45-2.14h2.85a2.41 2.41 0 00.25 1.15 2.15 2.15 0 00.64.76 2.85 2.85 0 001 .43 4.66 4.66 0 001.13.14 5.09 5.09 0 00.84-.07 2.78 2.78 0 00.85-.25 1.74 1.74 0 00.65-.52 1.24 1.24 0 00.27-.83 1.17 1.17 0 00-.35-.88 2.72 2.72 0 00-.91-.57 8.85 8.85 0 00-1.3-.39c-.47-.11-1-.24-1.44-.37A14.74 14.74 0 0132 17.9a5.21 5.21 0 01-1.27-.71 3.17 3.17 0 01-1.26-2.64 3.58 3.58 0 01.44-1.8 4 4 0 011.16-1.26 4.86 4.86 0 011.61-.75 6.57 6.57 0 011.8-.25 8.4 8.4 0 012 .24 5 5 0 011.72.76 3.84 3.84 0 011.19 1.34 4.14 4.14 0 01.44 2H37a2.41 2.41 0 00-.26-1zm14 6.2h-7a2.68 2.68 0 00.66 1.87 2.69 2.69 0 003.11.18 1.69 1.69 0 00.72-.85h2.34a4.44 4.44 0 01-1.72 2.49 5.12 5.12 0 01-2.82.75 5.6 5.6 0 01-2.07-.36 4.27 4.27 0 01-1.56-1 4.59 4.59 0 01-1-1.62 5.9 5.9 0 01-.34-2.06 5.62 5.62 0 01.35-2 4.85 4.85 0 011-1.62A4.64 4.64 0 0144 14.64a5.09 5.09 0 012-.39 4.62 4.62 0 012.16.47A4.39 4.39 0 0149.71 16a5.26 5.26 0 01.85 1.84 6.73 6.73 0 01.19 2.16zm-3.33-3.23a1.88 1.88 0 00-1.45-.53 2.41 2.41 0 00-1.06.22 2 2 0 00-.67.53 2 2 0 00-.36.68 2.84 2.84 0 00-.12.64h4.34a3.1 3.1 0 00-.67-1.54zm11 7.43v-5.48a3.38 3.38 0 00-.38-1.79 1.43 1.43 0 00-1.33-.59 1.83 1.83 0 00-1.57.64 3.6 3.6 0 00-.49 2.13v5.09H52v-9.7h2.54v1.35a3.11 3.11 0 011.32-1.23 3.69 3.69 0 011.65-.38 4.38 4.38 0 011.75.29 2.55 2.55 0 011.08.8 3.3 3.3 0 01.56 1.26 8.25 8.25 0 01.15 1.64v6zm8.52-8a1.9 1.9 0 00-1.07.29 2.39 2.39 0 00-.7.75 3.22 3.22 0 00-.39 1 5.86 5.86 0 00-.11 1.1 5.72 5.72 0 00.11 1.07 3.38 3.38 0 00.37 1 2 2 0 00.68.72 1.88 1.88 0 001 .29 2 2 0 001.48-.54 2.53 2.53 0 00.66-1.4h2.57a4.35 4.35 0 01-1.5 3 4.8 4.8 0 01-3.17 1 5.43 5.43 0 01-2-.36 4.46 4.46 0 01-2.54-2.59 5.39 5.39 0 01-.36-2 6.4 6.4 0 01.33-2.09 4.62 4.62 0 011-1.67 4.29 4.29 0 011.56-1.1 5.31 5.31 0 012.1-.39 6.1 6.1 0 011.66.22 4.41 4.41 0 011.43.69 3.61 3.61 0 011 1.14 3.74 3.74 0 01.45 1.62h-2.61a1.79 1.79 0 00-2-1.67zm12.26 8v-5.48a3.38 3.38 0 00-.38-1.79 1.43 1.43 0 00-1.33-.59 1.85 1.85 0 00-1.58.64 3.68 3.68 0 00-.48 2.13v5.09h-2.69v-13.4h2.67v5a3.13 3.13 0 011.3-1.23 3.43 3.43 0 011.54-.38 4.41 4.41 0 011.75.29 2.55 2.55 0 011.08.8 3.14 3.14 0 01.55 1.26 7.54 7.54 0 01.16 1.64v6zm10.69 0a3.45 3.45 0 01-.12-.46 3.93 3.93 0 01-.06-.48 3.46 3.46 0 01-1.5.92 5.93 5.93 0 01-1.77.26 4.85 4.85 0 01-1.29-.16 3.06 3.06 0 01-1-.53 2.52 2.52 0 01-.71-.9 3 3 0 01-.25-1.3 2.88 2.88 0 01.29-1.36 2.38 2.38 0 01.75-.85 3.6 3.6 0 011-.48c.4-.1.79-.19 1.19-.25l1.18-.15a8.37 8.37 0 001-.17 1.88 1.88 0 00.71-.33.68.68 0 00.24-.63 1.32 1.32 0 00-.14-.68 1.1 1.1 0 00-.37-.4 1.78 1.78 0 00-.55-.19 4.5 4.5 0 00-.66 0 2 2 0 00-1.24.34 1.5 1.5 0 00-.53 1.12h-2.64A3 3 0 0185 14.94a4.58 4.58 0 011.44-.54 8.58 8.58 0 011.6-.15 10.62 10.62 0 011.48.1 4.55 4.55 0 011.37.4 2.78 2.78 0 011 .84 2.33 2.33 0 01.38 1.41v5.05a10.19 10.19 0 00.07 1.26 2.18 2.18 0 00.27.9zm-.3-4.75a1.22 1.22 0 01-.42.24l-.54.14a6 6 0 01-.61.09l-.64.1a3 3 0 00-.59.15 1.62 1.62 0 00-.51.25 1.35 1.35 0 00-.35.4 1.42 1.42 0 00-.13.62 1.33 1.33 0 00.13.6 1 1 0 00.36.39 1.45 1.45 0 00.53.19 3.11 3.11 0 00.62.06 2.43 2.43 0 001.22-.26 1.8 1.8 0 00.63-.63 1.93 1.93 0 00.26-.74 5.1 5.1 0 000-.6v-1z"/><path d="M20.35 14.87c-2.71-2.65-6.51-3.77-9.86-5.55a8.38 8.38 0 01-2.41-1.75A4.95 4.95 0 018.87.3a12.6 12.6 0 00-7.78 8.28 11.77 11.77 0 002.6 11c2.77 3 6.88 4.2 10.45 6.14a8 8 0 012.28 1.66 4.88 4.88 0 011.15 3.88 5.07 5.07 0 01-2.14 3.44 12.49 12.49 0 008-8.56 11.91 11.91 0 00-3.08-11.27z" fill="#8dc641"/></svg>
\ No newline at end of file
diff --git a/docs/public/static/in-house/sencha-256x256.png b/docs/public/static/in-house/sencha-256x256.png
deleted file mode 100644
index 444b657ee95745..00000000000000
Binary files a/docs/public/static/in-house/sencha-256x256.png and /dev/null differ
diff --git a/docs/src/modules/components/DiamondSponsors.js b/docs/src/modules/components/DiamondSponsors.js
index 4b3edf64a3981e..8148342cd00f4f 100644
--- a/docs/src/modules/components/DiamondSponsors.js
+++ b/docs/src/modules/components/DiamondSponsors.js
@@ -53,26 +53,24 @@ export default function DiamondSponsors(props) {
       <Typography variant="caption" color="textSecondary" display="block" gutterBottom>
         {t('diamondSponsors')}
       </Typography>
-      {randomSencha < 0.001 ? (
-        <a
+      <a
           data-ga-event-category="sponsor"
           data-ga-event-action={spot}
-          data-ga-event-label="sencha"
-          href="https://www.sencha.com/products/extreact/extreact-for-material-ui/?utm_source=materialui&utm_medium=referral&utm_content=product-200429-extreactmaterialui"
+          data-ga-event-label="octopus"
+          href="https://octopus.com/?utm_source=materialui&utm_medium=referral"
           rel="noopener noreferrer sponsored"
           target="_blank"
-          style={{ marginLeft: 8, width: 125, height: 35 }}
+          style={{ width: 125, height: 35 }}
         >
           <img
             width="125"
             height="35"
-            src={`/static/in-house/sencha-125x35-${theme.palette.type}.svg`}
-            alt="sencha"
-            title="UI Components for Productive Dev Teams"
+            src={`/static/in-house/octopus-${theme.palette.type}.png`}
+            alt="octopus"
+            title="Repeatable, reliable deployments"
             loading="lazy"
           />
-        </a>
-      ) : null}
+      </a>
       <a
         style={{ marginTop: 8 }}
         aria-label={t('diamondSponsors')}
diff --git a/docs/src/pages/discover-more/backers/backers.md b/docs/src/pages/discover-more/backers/backers.md
index 30752fdb4038da..621626de279841 100644
--- a/docs/src/pages/discover-more/backers/backers.md
+++ b/docs/src/pages/discover-more/backers/backers.md
@@ -8,7 +8,11 @@ The core of Material-UI is a crowd-funded open-source project, licensed under th
 
 ### Diamond 💎
 
-*3/3 slots available*
+<p style="display: flex; justify-content: center;">
+  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="octopus" href="https://octopus.com/?utm_source=materialui&utm_medium=referral" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img height="128" width="128" src="https://avatars3.githubusercontent.com/u/1287123?s=256" alt="octopus" title="Repeatable, reliable deployments" loading="lazy" /></a>
+</p>
+
+_2/3 slots available_
 
 Diamond Sponsors are those who have pledged $1,500/month or more to Material-UI.
 Please contact us at diamond@material-ui.com to subscribe to this tier.
diff --git a/docs/src/pages/landing/QuickWord.js b/docs/src/pages/landing/QuickWord.js
index 62fc529013c10b..40178777144d98 100644
--- a/docs/src/pages/landing/QuickWord.js
+++ b/docs/src/pages/landing/QuickWord.js
@@ -22,6 +22,11 @@ const backers = [
     alt: 'callemall',
     title: 'Call-Em-All - The easy way to message your group',
   },
+  {
+    href: 'https://octopus.com/?utm_source=materialui&utm_medium=referral',
+    alt: 'octopus',
+    title: 'Octopus - Repeatable, reliable deployments',
+  },
 ];
 
 const useStyles = makeStyles(
diff --git a/docs/src/pages/landing/backers.md b/docs/src/pages/landing/backers.md
index c97bda42fd48e5..93d1ba8af30d5d 100644
--- a/docs/src/pages/landing/backers.md
+++ b/docs/src/pages/landing/backers.md
@@ -4,7 +4,11 @@ The continued development and maintenance of Material-UI is made possible by the
 
 ### Diamond 💎
 
-*3/3 slots available*
+<p style="display: flex; justify-content: center;">
+  <a data-ga-event-category="sponsor" data-ga-event-action="logo" data-ga-event-label="octopus" href="https://octopus.com/?utm_source=materialui&utm_medium=referral" rel="noopener sponsored" target="_blank" style="margin-right: 16px;"><img height="128" width="128" src="https://avatars3.githubusercontent.com/u/1287123?s=256" alt="octopus" title="Repeatable, reliable deployments" loading="lazy" /></a>
+</p>
+
+_2/3 slots available_
 
 ### Gold 🏆