diff --git a/netbox/core/models/data.py b/netbox/core/models/data.py
index 8e372c2ebae..54a43c7ef9f 100644
--- a/netbox/core/models/data.py
+++ b/netbox/core/models/data.py
@@ -316,7 +316,7 @@ def data_as_string(self):
         if not self.data:
             return None
         try:
-            return bytes(self.data, 'utf-8')
+            return self.data.decode('utf-8')
         except UnicodeDecodeError:
             return None