diff --git a/src/commands/base-command.ts b/src/commands/base-command.ts
index 7317ead9b8d..99e1eb360e5 100644
--- a/src/commands/base-command.ts
+++ b/src/commands/base-command.ts
@@ -172,6 +172,7 @@ export type BaseOptionValues = {
   filter?: string
   httpProxy?: string
   silent?: string
+  verbose?: boolean
 }
 
 /** Base command class that provides tracking and config initialization */
@@ -796,4 +797,4 @@ export default class BaseCommand extends Command {
 }
 
 export const getBaseOptionValues = (options: OptionValues): BaseOptionValues =>
-  pick(options, ['auth', 'cwd', 'debug', 'filter', 'httpProxy', 'silent'])
+  pick(options, ['auth', 'cwd', 'debug', 'filter', 'httpProxy', 'silent', 'verbose'])
diff --git a/src/commands/deploy/deploy.ts b/src/commands/deploy/deploy.ts
index 258baa8f17f..d3a13193fc4 100644
--- a/src/commands/deploy/deploy.ts
+++ b/src/commands/deploy/deploy.ts
@@ -690,7 +690,15 @@ const handleBuild = async ({
   const { configMutations, exitCode, newConfig, logs } = await runBuild(resolvedOptions)
   // Without this, the deploy command fails silently
   if (options.json && exitCode !== 0) {
-    const message = logs?.stderr.length ? `: ${logs.stderr.join('')}` : ''
+    let message = ''
+
+    if (options.verbose && logs?.stdout.length) {
+      message += `\n\n${logs.stdout.join('')}\n\n`
+    }
+
+    if (logs?.stderr.length) {
+      message += logs.stderr.join('')
+    }
 
     logAndThrowError(`Error while running build${message}`)
   }
diff --git a/src/commands/deploy/index.ts b/src/commands/deploy/index.ts
index 886de83367c..4b7423a03f8 100644
--- a/src/commands/deploy/index.ts
+++ b/src/commands/deploy/index.ts
@@ -105,6 +105,10 @@ For more information about Netlify deploys, see ${terminalLink(docsUrl, docsUrl,
 `
     })
     .action(async (options: DeployOptionValues, command: BaseCommand) => {
+      if (command.parent?.opts().verbose) {
+        options.verbose = true
+      }
+
       if (options.build && command.getOptionValueSource('build') === 'cli') {
         warn(`${chalk.cyanBright('--build')} is now the default and can safely be omitted.`)
       }
diff --git a/tests/integration/commands/deploy/deploy.test.ts b/tests/integration/commands/deploy/deploy.test.ts
index b398c1e9587..0035de49922 100644
--- a/tests/integration/commands/deploy/deploy.test.ts
+++ b/tests/integration/commands/deploy/deploy.test.ts
@@ -505,6 +505,34 @@ describe.skipIf(process.env.NETLIFY_TEST_DISABLE_LIVE === 'true').concurrent('co
     })
   })
 
+  test('should include stdout and stderr when build fails with --json --verbose options', async (t) => {
+    await withSiteBuilder(t, async (builder) => {
+      builder
+        .withContentFile({
+          path: 'public/index.html',
+          content: '<h1>Test content</h1>',
+        })
+        .withNetlifyToml({
+          config: {
+            build: {
+              publish: 'public',
+              command:
+                "node -e \"process.stdout.write('Build output'); process.stderr.write('Build error'); process.exit(1)\"",
+            },
+          },
+        })
+
+      await builder.build()
+
+      await expect(
+        callCli(['deploy', '--json', '--verbose'], {
+          cwd: builder.directory,
+          env: { NETLIFY_SITE_ID: context.siteId },
+        }),
+      ).rejects.toThrow('Build output')
+    })
+  })
+
   test('should deploy hidden public folder but ignore hidden/__MACOSX files', { retry: 3 }, async (t) => {
     await withSiteBuilder(t, async (builder) => {
       builder