diff --git a/docs/content/overview/product-telemetry.md b/docs/content/overview/product-telemetry.md
index 387421f619..c93e283a15 100644
--- a/docs/content/overview/product-telemetry.md
+++ b/docs/content/overview/product-telemetry.md
@@ -48,6 +48,7 @@ These are the data points collected and reported by NGINX Ingress Controller:
 - **WAFPolicies** Number of WAF policies.
 - **GlobalConfiguration** Represents the use of a GlobalConfiguration resource.
 - **AppProtectVersion** The AppProtect version
+- **IsPlus** Represents whether NGINX is Plus or OSS
 
 ## Opt out
 
diff --git a/internal/k8s/controller.go b/internal/k8s/controller.go
index c87aa1d0d6..43a0c4fb89 100644
--- a/internal/k8s/controller.go
+++ b/internal/k8s/controller.go
@@ -374,6 +374,7 @@ func NewLoadBalancerController(input NewLoadBalancerControllerInput) *LoadBalanc
 				Name:      os.Getenv("POD_NAME"),
 			},
 			Policies: lbc.getAllPolicies,
+			IsPlus:   lbc.isNginxPlus,
 		}
 		collector, err := telemetry.NewCollector(
 			collectorConfig,
diff --git a/internal/telemetry/cluster.go b/internal/telemetry/cluster.go
index ebc2c7a760..4e3af5167f 100644
--- a/internal/telemetry/cluster.go
+++ b/internal/telemetry/cluster.go
@@ -197,6 +197,11 @@ func (c *Collector) AppProtectVersion() string {
 	return c.Config.AppProtectVersion
 }
 
+// IsPlusEnabled returns true or false depending on if NGINX is Plus or OSS
+func (c *Collector) IsPlusEnabled() bool {
+	return c.Config.IsPlus
+}
+
 // lookupPlatform takes a string representing a K8s PlatformID
 // retrieved from a cluster node and returns a string
 // representing the platform name.
diff --git a/internal/telemetry/collector.go b/internal/telemetry/collector.go
index 8606ffe2aa..7621d54bba 100644
--- a/internal/telemetry/collector.go
+++ b/internal/telemetry/collector.go
@@ -74,6 +74,9 @@ type CollectorConfig struct {
 
 	// AppProtectVersion represents the version of App Protect.
 	AppProtectVersion string
+
+	// IsPlus represents whether NGINX is Plus or OSS
+	IsPlus bool
 }
 
 // NewCollector takes 0 or more options and creates a new TraceReporter.
@@ -137,6 +140,7 @@ func (c *Collector) Collect(ctx context.Context) {
 			GlobalConfiguration:   report.GlobalConfiguration,
 			IngressAnnotations:    report.IngressAnnotations,
 			AppProtectVersion:     report.AppProtectVersion,
+			IsPlus:                report.IsPlus,
 		},
 	}
 
@@ -178,6 +182,7 @@ type Report struct {
 	GlobalConfiguration bool
 	IngressAnnotations  []string
 	AppProtectVersion   string
+	IsPlus              bool
 }
 
 // BuildReport takes context, collects telemetry data and builds the report.
@@ -248,6 +253,8 @@ func (c *Collector) BuildReport(ctx context.Context) (Report, error) {
 
 	appProtectVersion := c.AppProtectVersion()
 
+	isPlus := c.IsPlusEnabled()
+
 	return Report{
 		Name:                "NIC",
 		Version:             c.Config.Version,
@@ -276,5 +283,6 @@ func (c *Collector) BuildReport(ctx context.Context) (Report, error) {
 		GlobalConfiguration: c.Config.GlobalConfiguration,
 		IngressAnnotations:  ingressAnnotations,
 		AppProtectVersion:   appProtectVersion,
+		IsPlus:              isPlus,
 	}, err
 }
diff --git a/internal/telemetry/collector_test.go b/internal/telemetry/collector_test.go
index b1867f1cdb..308fba89ab 100644
--- a/internal/telemetry/collector_test.go
+++ b/internal/telemetry/collector_test.go
@@ -389,6 +389,104 @@ func TestCollectPoliciesReport(t *testing.T) {
 	}
 }
 
+func TestCollectIsPlus(t *testing.T) {
+	t.Parallel()
+
+	testCases := []struct {
+		name   string
+		isPlus bool
+		want   bool
+	}{
+		{
+			name:   "Plus enabled",
+			isPlus: true,
+			want:   true,
+		},
+		{
+			name:   "Plus disabled",
+			isPlus: false,
+			want:   false,
+		},
+	}
+
+	for _, tc := range testCases {
+		t.Run(tc.name, func(t *testing.T) {
+			buf := &bytes.Buffer{}
+			exp := &telemetry.StdoutExporter{Endpoint: buf}
+
+			configurator := newConfiguratorWithIngress(t)
+
+			cfg := telemetry.CollectorConfig{
+				Configurator:    configurator,
+				K8sClientReader: newTestClientset(node1, kubeNS),
+				Version:         telemetryNICData.ProjectVersion,
+				IsPlus:          tc.isPlus,
+			}
+
+			c, err := telemetry.NewCollector(cfg, telemetry.WithExporter(exp))
+			if err != nil {
+				t.Fatal(err)
+			}
+			c.Collect(context.Background())
+
+			ver := c.IsPlusEnabled()
+
+			if tc.want != ver {
+				t.Errorf("want: %t, got: %t", tc.want, ver)
+			}
+		})
+	}
+}
+
+func TestCollectInvalidIsPlus(t *testing.T) {
+	t.Parallel()
+
+	testCases := []struct {
+		name   string
+		isPlus bool
+		want   bool
+	}{
+		{
+			name:   "Plus disabled but want enabled",
+			isPlus: false,
+			want:   true,
+		},
+		{
+			name:   "Plus disabled but want enabled",
+			isPlus: false,
+			want:   true,
+		},
+	}
+
+	for _, tc := range testCases {
+		t.Run(tc.name, func(t *testing.T) {
+			buf := &bytes.Buffer{}
+			exp := &telemetry.StdoutExporter{Endpoint: buf}
+
+			configurator := newConfiguratorWithIngress(t)
+
+			cfg := telemetry.CollectorConfig{
+				Configurator:    configurator,
+				K8sClientReader: newTestClientset(node1, kubeNS),
+				Version:         telemetryNICData.ProjectVersion,
+				IsPlus:          tc.isPlus,
+			}
+
+			c, err := telemetry.NewCollector(cfg, telemetry.WithExporter(exp))
+			if err != nil {
+				t.Fatal(err)
+			}
+			c.Collect(context.Background())
+
+			ver := c.IsPlusEnabled()
+
+			if tc.want == ver {
+				t.Errorf("want: %t, got: %t", tc.want, ver)
+			}
+		})
+	}
+}
+
 func TestIngressCountReportsNoDeployedIngresses(t *testing.T) {
 	t.Parallel()
 
diff --git a/internal/telemetry/data.avdl b/internal/telemetry/data.avdl
index a7a105186a..23c17f4fa1 100644
--- a/internal/telemetry/data.avdl
+++ b/internal/telemetry/data.avdl
@@ -90,5 +90,8 @@ It is the UID of the `kube-system` Namespace. */
 		/** AppProtectVersion represents the version of AppProtect. */
 		string? AppProtectVersion = null;
 
+		/** IsPlus represents whether NGINX is Plus or OSS */
+		boolean? IsPlus = null;
+
 	}
 }
diff --git a/internal/telemetry/exporter.go b/internal/telemetry/exporter.go
index db158dd875..ce2dc11e3e 100644
--- a/internal/telemetry/exporter.go
+++ b/internal/telemetry/exporter.go
@@ -103,4 +103,6 @@ type NICResourceCounts struct {
 	IngressAnnotations []string
 	// AppProtectVersion represents the version of AppProtect.
 	AppProtectVersion string
+	// IsPlus represents whether NGINX is Plus or OSS
+	IsPlus bool
 }
diff --git a/internal/telemetry/nicresourcecounts_attributes_generated.go b/internal/telemetry/nicresourcecounts_attributes_generated.go
index 75f8eb905d..f215145ad4 100644
--- a/internal/telemetry/nicresourcecounts_attributes_generated.go
+++ b/internal/telemetry/nicresourcecounts_attributes_generated.go
@@ -32,6 +32,7 @@ func (d *NICResourceCounts) Attributes() []attribute.KeyValue {
 	attrs = append(attrs, attribute.Bool("GlobalConfiguration", d.GlobalConfiguration))
 	attrs = append(attrs, attribute.StringSlice("IngressAnnotations", d.IngressAnnotations))
 	attrs = append(attrs, attribute.String("AppProtectVersion", d.AppProtectVersion))
+	attrs = append(attrs, attribute.Bool("IsPlus", d.IsPlus))
 
 	return attrs
 }