At the moment, the full LICENSE file is being pulled into the setup.py. According to https://docs.python.org/2/distutils/setupscript.html this should only be a shortstring, so basically BSD.
This is breaking things when I attempt to package it up as an rpm, as it breaks the license field in the spec file. To replicate, just run ./setup.py bdist_rpm on a EL6 based distro.
Additionally, README.rst has been added to MANIFEST.in
Merge branch 'ISSUE_540' into develop