diff --git a/Makefile b/Makefile
index 95fcafb9..0bab2855 100644
--- a/Makefile
+++ b/Makefile
@@ -1,7 +1,7 @@
 OUT=webdis
 HIREDIS_OBJ=hiredis/hiredis.o hiredis/sds.o hiredis/net.o hiredis/async.o hiredis/dict.o
 JANSSON_OBJ=jansson/src/dump.o jansson/src/error.o jansson/src/hashtable.o jansson/src/load.o jansson/src/strbuffer.o jansson/src/utf.o jansson/src/value.o jansson/src/variadic.o 
-FORMAT_OBJS=formats/json.o formats/raw.o
+FORMAT_OBJS=formats/json.o formats/raw.o formats/common.o
 OBJS=webdis.o conf.o $(FORMAT_OBJS) cmd.o server.o $(HIREDIS_OBJ) $(JANSSON_OBJ) libb64/cencode.o 
 CFLAGS=-O0 -ggdb -Wall -Wextra -I. -Ijansson/src
 LDFLAGS=-levent
diff --git a/formats/common.c b/formats/common.c
new file mode 100644
index 00000000..277354fe
--- /dev/null
+++ b/formats/common.c
@@ -0,0 +1,37 @@
+#include "common.h"
+#include "cmd.h"
+
+#include <evhttp.h>
+
+void
+format_send_reply(struct cmd *cmd, const char *p, size_t sz, const char *content_type) {
+
+	struct evbuffer *body;
+	int free_cmd = 1;
+
+	/* send reply */
+	body = evbuffer_new();
+	evbuffer_add(body, p, sz);
+	evhttp_add_header(cmd->rq->output_headers, "Content-Type", content_type);
+
+	if(cmd_is_subscribe(cmd)) {
+		free_cmd = 0;
+
+		/* start streaming */
+		if(cmd->started_responding == 0) {
+			cmd->started_responding = 1;
+			evhttp_send_reply_start(cmd->rq, 200, "OK");
+		}
+		evhttp_send_reply_chunk(cmd->rq, body);
+
+	} else {
+		evhttp_send_reply(cmd->rq, 200, "OK", body);
+	}
+	/* cleanup */
+	evbuffer_free(body);
+	if(free_cmd) {
+		evhttp_clear_headers(&cmd->uri_params);
+		cmd_free(cmd);
+	}
+}
+
diff --git a/formats/common.h b/formats/common.h
new file mode 100644
index 00000000..c47c4f23
--- /dev/null
+++ b/formats/common.h
@@ -0,0 +1,11 @@
+#ifndef FORMATS_COMMON_H
+#define FORMATS_COMMON_H
+
+#include <stdlib.h>
+
+struct cmd;
+
+void
+format_send_reply(struct cmd *cmd, const char *p, size_t sz, const char *content_type);
+
+#endif
diff --git a/formats/json.c b/formats/json.c
index b1d649d9..605dbf22 100644
--- a/formats/json.c
+++ b/formats/json.c
@@ -1,4 +1,5 @@
 #include "json.h"
+#include "common.h"
 #include "cmd.h"
 
 #include <string.h>
@@ -15,12 +16,10 @@ json_wrap_redis_reply(const struct cmd *cmd, const redisReply *r);
 void
 json_reply(redisAsyncContext *c, void *r, void *privdata) {
 
-	struct evbuffer *body;
 	redisReply *reply = r;
 	struct cmd *cmd = privdata;
 	json_t *j;
 	char *jstr;
-	int free_cmd = 1;
 	(void)c;
 
 	if(cmd == NULL) {
@@ -40,32 +39,11 @@ json_reply(redisAsyncContext *c, void *r, void *privdata) {
 	jstr = json_string_output(j, cmd);
 
 	/* send reply */
-	body = evbuffer_new();
-	evbuffer_add(body, jstr, strlen(jstr));
-	evhttp_add_header(cmd->rq->output_headers, "Content-Type", "application/json");
-
-	if(cmd_is_subscribe(cmd)) {
-		free_cmd = 0;
-
-		/* start streaming */
-		if(cmd->started_responding == 0) {
-			cmd->started_responding = 1;
-			evhttp_send_reply_start(cmd->rq, 200, "OK");
-		}
-		evhttp_send_reply_chunk(cmd->rq, body);
-
-	} else {
-		evhttp_send_reply(cmd->rq, 200, "OK", body);
-	}
+	format_send_reply(cmd, jstr, strlen(jstr), "application/json");
 
 	/* cleanup */
-	evbuffer_free(body);
 	json_decref(j);
 	free(jstr);
-	if(free_cmd) {
-		evhttp_clear_headers(&cmd->uri_params);
-		cmd_free(cmd);
-	}
 }
 
 static json_t *
diff --git a/formats/raw.c b/formats/raw.c
index aae13c43..8c162fd4 100644
--- a/formats/raw.c
+++ b/formats/raw.c
@@ -1,5 +1,6 @@
 #include "raw.h"
 #include "cmd.h"
+#include "common.h"
 
 #include <string.h>
 #include <hiredis/hiredis.h>
@@ -13,7 +14,6 @@ raw_wrap(const redisReply *r, size_t *sz);
 void
 raw_reply(redisAsyncContext *c, void *r, void *privdata) {
 
-	struct evbuffer *body;
 	redisReply *reply = r;
 	struct cmd *cmd = privdata;
 	char *raw_out;
@@ -30,14 +30,9 @@ raw_reply(redisAsyncContext *c, void *r, void *privdata) {
 	raw_out = raw_wrap(r, &sz);
 
 	/* send reply */
-	body = evbuffer_new();
-	evbuffer_add(body, raw_out, sz);
-	evhttp_add_header(cmd->rq->output_headers, "Content-Type", "binary/octet-stream");
-	evhttp_send_reply(cmd->rq, 200, "OK", body);
+	format_send_reply(cmd, raw_out, sz, "binary/octet-stream");
 
 	/* cleanup */
-	evbuffer_free(body);
-	cmd_free(cmd);
 	free(raw_out);
 }