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601f25c Site updated at 2012-06-02 22:06:16 UTC
Divya Manian authored Jun 2, 2012
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7 <title>Review of Web Design Marketing Solutions for Business Websites | Divya Manian</title>
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5dc1495 Site updated at 2012-06-26 03:50:17 UTC
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Divya Manian authored Jun 26, 2012
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601f25c Site updated at 2012-06-02 22:06:16 UTC
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63 <time datetime="2008-10-13T00:00:00-07:00" pubdate><span class='month'>Oct</span> <span class='day'>13</span> <span class='year'>2008</span></time>
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65 <h1 class="entry-title"><a href="/review-of-web-design-marketing-solutions-for-business-websites.html">Review of Web Design Marketing Solutions for Business Websites</a></h1>
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71 <div class="entry-content"><p>I read <a href="http://www.bookjetty.com/books/1590598393/web-design-marketing-solutions-business-websites">Web Design Marketing Solutions for Business Websites</a> last week and here is my review of the book.</p>
72
73
74 <p>The book is a summary of list of techniques and details that goes into creating a full-fledged business website for an enterprise. It is a book that is a useful reference to check if you have covered your bases with respect to all aspects of your website and as a starting point to doing more with your website. It is not the holy bible of business websites though. </p>
75
76
77 <p>It is written by the creator of <a href="http://graphicpush.com/">GraphicPush</a>: <a href="http://kevinpottsdesign.com/about/">Kevin Potts</a> - which is why it seems to focus a lot on the building of the website rather than on making the website thrive in the face of competition and keeping the website alive.</p>
78
79
80 <h3>The Good</h3>
81
82
83 <p>There are some good tips on creating a corporate blog such as:</p>
84
85
86 <ul>
87 <li>Blog about information directly related to the company.</li>
88 <li>Blog about information related to the writers of the blog.</li>
89 <li>Write about the industry the company is in.</li>
90 </ul>
91
92
93 <p>It also mentions some good blogging policies:</p>
94
95
96 <ul>
97 <li>Respond to feedback</li>
98 <li>Never delete a comment unless it violates the commenting policy</li>
99 <li>Never write anything knowingly false</li>
100 <li>Always double check accuracy and spelling.</li>
101 <li>Provide a link to any cited webpage or document.</li>
102 </ul>
103
104
105 <p>The book also covers different kinds of pages that can validate your claims about a product or service, such as:</p>
106
107
108 <ul>
109 <li>Press Releases</li>
110 <li>Case Studies</li>
111 <li>Reviews</li>
112 <li>Testimonials</li>
113 <li>Awards and Recognition</li>
114 <li>Customer List</li>
115 </ul>
116
117
118 <p>The book talks about how to obtain case studies/testimonials from customers with tips on how to write press releases and generate the customer list.</p>
119
120
121 <h3>The Bad</h3>
122
123
124 <p>I found the sections on online advertising and marketing very lacking. There are lots of advertising techniques like roadblocks, paid ads, text ads, sponsored reviews. But these are covered very vaguely in the section. </p>
125
126
127 <p>The Use of social media is also not covered. I must agree this book must have come out before social media became such a big deal. Perhaps, newer editions of the book will cover it.</p>
128
129
130 <h3>In Summary</h3>
131
132
133 <p>This is a good book for beginners who are looking to redesign, or create from scratch, a business website, but you need to look beyond this book for learning anything in-depth about running a business website.</p>
134
135
136 <p>I am looking forward to reading <a href="http://www.bookjetty.com/books/0470174625/landing-page-optimization-definitive-guide-testing">Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions</a> and <a href="http://www.bookjetty.com/books/0470130652/web-analytics-hour-day">Web Analytics: An Hour a Day</a> to learn more about the business side of running a website.</p>
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152 <time datetime="2008-10-13T00:00:00-07:00" pubdate><span class='month'>Oct</span> <span class='day'>13</span> <span class='year'>2008</span></time> in
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154 . If you would like to update this post, <a href="https://github.com/nimbupani/nimbupani.github.com/blob/source/source/_posts/2008-10-13-review-of-web-design-marketing-solutions-for-business-websites.md">please send a pull request</a>.
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171 height=48> <a href="http://twitter.com/divya">Divya Manian</a> is a Web Developer in Seattle. <a href="/about.html">More about me ❭</a></p>
172 <h2>Posts on Web Development</h2>
2db5cff Site updated at 2012-06-18 17:59:15 UTC
Divya Manian authored Jun 18, 2012
173 <ul><li><a href="/css-object-model.html">CSS Object Model</a></li><li><a href="/fake-bolding-of-web-fonts.html">Fake Bolding of Web Fonts</a></li><li><a href="/html5please-api.html">Html5please API</a></li><li><a href="/html5please.html">html5please</a></li><li><a href="/mustache.html">mustache, hogan, handlebars</a></li><li><a href="/redesign-notes.html">Redesign Notes</a></li><li><a href="/summary-of-various-exciting-css-drafts-and-proposals.html">Summary of various exciting CSS drafts and proposals</a></li><li><a href="/this-revolution-needs-new-revolutionaries.html">This revolution needs new revolutionaries</a></li><li><a href="/some-css-transition-hacks.html">Some CSS Transition hacks</a></li><li><a href="/safe-css-defaults.html">Safe CSS Defaults</a></li><li><a href="/unplugged-2011.html">Unplugged 2011</a></li><li><a href="/bokeh-with-css3-gradients.html">Bokeh with CSS3 Gradients</a></li><li><a href="/making-pure-css3-demos-better.html">Making "Pure CSS3" demos better</a></li><li><a href="/web-opener-at-opera.html">Web Opener at Opera</a></li><li><a href="/current-color-in-css.html">Current Color in CSS</a></li><li><a href="/css-vocabulary.html">CSS Vocabulary</a></li><li><a href="/active-web-development.html">Active Web Development</a></li><li><a href="/sexy-css3-buttons.html">Sexy CSS3 Buttons</a></li><li><a href="/accessible-css-barcharts.html">Accessible CSS Barcharts</a></li><li><a href="/svg-is-coming.html">SVG is coming!</a></li><li><a class="btn" href="/categories/web-development/">More</a></li></ul>
601f25c Site updated at 2012-06-02 22:06:16 UTC
Divya Manian authored Jun 2, 2012
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