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<time datetime="2012-06-02T13:51:00-07:00" pubdate><span class='month'>Jun</span> <span class='day'>02</span> <span class='year'>2012</span></time>
<h1 class="entry-title"><a href="/visualization-lies.html">Visualization Lies</a></h1>
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<div class="entry-content"><p>I fell in love with this bar chart <a href="http://www.theatlantic.com/business/archive/2012/05/this-graph-is-disastrous-for-print-and-great-for-facebook-or-the-opposite/257857/">as soon as I saw it</a>:</p>
<p><img src="http://cdnbakmi.kaltura.com/p/695492/sp/69549200/thumbnail/entry_id/1_o1rtsgly/width/634/height/484" alt="" /></p>
<p>But, there is <a href="http://nimbupani.com/the-danger-of-story.html">a danger of a single story</a> - a story that seems to vindicate your point of view. So, I wanted to get to the truth of this statistic.</p>
<p>The first thing the chart claims is that the data comes from an eMarketer report. So I went digging. Here is a <a href="http://www.emarketer.com/PressRelease.aspx?R=1008732">press release from them that seems to have the data that is represented in the chart</a>. Here is what they say about that data:</p>
<blockquote><p>eMarketer forms its estimates of time spent with media based on a meta-analysis of data from dozens of research sources, including survey and study data.</p></blockquote>
<p>Note the word &#8220;estimates&#8221;? Essentially, what eMarketer is stating is that the data is just a lot of smoke and the fire is so far down that nobody knows if it is a fire or a dragon or the beginnings of a black hole.</p>
<p>Just makes me wonder how much of other fluff all this analysis of the emergence of &#8220;Social&#8221; as the next territory is based on.</p>
<p>To be fair, from what I see around me in the US and in India, I know a significant portion of the population spends its waking hours hunched over their mobile phones rabidly checking Facebook. I have no doubt Facebook is where everyone will spend significant portion of their time online. But, cooking up fake data to confirm our suspicions seems hardly a good way forward.</p>
<p>How about we do less &#8220;analysis&#8221; and more observation of the world around us?</p>
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