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<title>Branding is not Just for Cows | Divya Manian</title>
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<meta name="description" content="I stumbled across IttyBiz blog two weeks ago. Naomi Dunford (a &#8220;word nerd&#8221;) writes in a way that is entirely unique - full of humor and &hellip;">
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<time datetime="2007-12-24T00:00:00+05:30" pubdate><span class='month'>Dec</span> <span class='day'>24</span> <span class='year'>2007</span></time>
<h1 class="entry-title"><a href="/branding-is-not-just-for-cows.html">Branding is not Just for Cows</a></h1>
<div class="entry-content"><p>I stumbled across <a href="">IttyBiz</a> blog two weeks ago. Naomi Dunford (a &#8220;word nerd&#8221;) writes in a way that is entirely unique - full of humor and completely making sense (it is <em>very hard</em> to do both!). Recently, she wrote <a href="">Marketing School: What The Hell Is Branding?</a> which sent shivers down my spine (in a good way).</p>
<blockquote><p>A brand does not convey ability. It’s not supposed to. A brand is supposed to convey consistency.</p></blockquote>
<p>Struggling for the past two years to state what I do, Naomi does that easily in two sentences (okay okay, three). I have always tried to make my online appearances <em>consistent</em> to what Nimbupani Designs (and me) stand as a brand.</p>
<p>So, what do I stand for as a brand? Nimbupani Designs (<a href="">even the name</a>), is not a run of the mill design shop, but is a off-the-beaten-track business. I passionately support web standards, open source projects (<a href="">Drupal</a>, <a href="">Tabbie</a>). I work with <a href="">Deepak</a> and we convert some of my ideas into software (one of which is coming soon to your browser).</p>
<p>My illustrations reflect that sense too. So does my sense of fashion (mostly from local designers with their small boutiques in Singapore). Possibly, I am still not articulate enough to completely define my branding, but hopefully, it would become apparent soon.</p>
<p>As for the identity, I have (with the new website) is now consistent with my business card and my sense of style (note the (over) use of yellow). Thanks to Naomi, I have something else to work on for this new year. My branding.</p>
<p>Meanwhile, what is your branding? What defines you?</p>
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<time datetime="2007-12-24T00:00:00+05:30" pubdate><span class='month'>Dec</span> <span class='day'>24</span> <span class='year'>2007</span></time> in
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