diff --git a/README.md b/README.md
index 730c402..43df0ff 100755
--- a/README.md
+++ b/README.md
@@ -1,15 +1,30 @@
 # @nodewell/brand
 
+[![GitHub Release][badge-github]][url-github]
+[![Travis CI][badge-travis]][url-travis]
 [![ISC License][badge-license-isc]][url-license-doc-isc]
 [![CC-BY-4.0 License][badge-license-cc]][url-license-doc-cc4]
+[![Style Guide][badge-style]][url-style]
+[![Release Workflow][badge-release]][url-release]
+[![PRs Welcome][badge-contrib]][url-contrib-doc]
+
+The official brand of [**@nodewell**][url-homepage].
+
+## Assets
+
+| Type | Asset                                                                                    |
+| ---- | ---------------------------------------------------------------------------------------- |
+| Logo | ![logo](dist/logo.svg)                                                                   |
+| Lead | ![lead](dist/github-lead.svg)                                                            |
+|      | ........................................................................................ |
 
 ## Colors
 
- - nodewell green: **#69b247**
-   - ![#69b247][color-nodewell-green]
+ - nodewell green: **#69B247**
+   - ![#69B247][color-nodewell-green]
       
- - nodewell gray: **#424345**
-   - ![#424345][color-nodewell-gray]
+ - nodewell gray: **#424344**
+   - ![#424344][color-nodewell-gray]
 
 ## License
 
@@ -23,22 +38,33 @@ the	[**CC-BY-4.0**][url-license-cc4] license.
    - [![CC-BY-4.0][image-cc4]][url-license-doc-cc4] @ [Richard King](www.richrdkng.com)
 
 
-  <!--- ======================================================================================= -->
+  <!--- References ============================================================================ -->
 
   <!--- Badges -->
-  [badge-license-isc]: https://img.shields.io/badge/license-ISC-blue.svg  
-  [badge-license-cc]:  https://img.shields.io/badge/license-CC--BY--4.0-blue.svg
+  [badge-github]:      https://img.shields.io/github/release/nodewell/brand.svg?style=social
+  [badge-travis]:      https://img.shields.io/travis/nodewell/brand.svg?style=flat-square
+  [badge-style]:       https://img.shields.io/badge/style-standardjs-f3df49.svg?style=flat-square
+  [badge-release]:     https://img.shields.io/badge/release-semantic--release-e10079.svg?style=flat-square
+  [badge-license-isc]: https://img.shields.io/badge/license-ISC-blue.svg?style=flat-square  
+  [badge-license-cc]:  https://img.shields.io/badge/license-CC--BY--4.0-blue.svg?style=flat-square
+  [badge-contrib]:     https://img.shields.io/badge/PRs-welcome-brightgreen.svg?style=flat-square
 
   <!--- Colors -->
-  [color-nodewell-green]: https://img.shields.io/badge/-%2369b247-69b247.svg?style=for-the-badge
-  [color-nodewell-gray]:  https://img.shields.io/badge/-%23424345-424345.svg?style=for-the-badge
+  [color-nodewell-green]: https://img.shields.io/badge/-%2369B247-69B247.svg?style=for-the-badge
+  [color-nodewell-gray]:  https://img.shields.io/badge/-%23424344-424344.svg?style=for-the-badge
   
   <!--- Images -->
-  [image-cc4]: https://i.creativecommons.org/l/by/4.0/80x15.png
+  [image-cc4]: https://i.creativecommons.org/l/by/4.0/88x31.png
 
   <!--- URLs -->
+  [url-github]:          https://github.com/nodewell/brand
+  [url-travis]:          https://travis-ci.org/nodewell/brand
+  [url-style]:           https://standardjs.com
+  [url-release]:         https://semantic-release.gitbook.io/semantic-release
   [url-license-doc]:     LICENSE.md
-  [url-license-doc-isc]: LICENSE.md#isc-license
-  [url-license-doc-cc4]: LICENSE.md#creative-commons-attribution-40-international-public-license
+  [url-license-doc-isc]: https://github.com/nodewell/brand/blob/master/LICENSE.md#isc-license
+  [url-license-doc-cc4]: https://github.com/nodewell/brand/blob/master/LICENSE.md#creative-commons-attribution-40-international-public-license
+  [url-contrib-doc]:     CONTRIBUTING.md
   [url-license-isc]:     https://choosealicense.com/licenses/isc/
   [url-license-cc4]:     http://creativecommons.org/licenses/by/4.0/
+  [url-homepage]:        https://github.com/nodewell