diff --git a/pynsq/setup.py b/pynsq/setup.py
index 49ca90a6e..90c1d5409 100644
--- a/pynsq/setup.py
+++ b/pynsq/setup.py
@@ -9,6 +9,7 @@
       author='Matt Reiferson',
       author_email='snakes@gmail.com',
       url='http://github.com/bitly/nsq/pynsq',
+      download_url='https://github.com/downloads/bitly/nsq/pynsq-%s.tar.gz' % version,
       packages=['nsq'],
       include_package_data=True,
       zip_safe=True,