diff --git a/README.md b/README.md
index 8e5f183cf4..a779a0e545 100644
--- a/README.md
+++ b/README.md
@@ -79,3 +79,9 @@ To update the teams gallery in numpy.org site, you need to run `make teams` Make
 export GH_TOKEN=xxxxxxxxxx
 make teams
 ```
+
+## Analytics
+
+A self-hosted version of [Plausible.io](https://plausible.io) is used to gather simple
+and privacy-friendly analytics for the site. The dashboard can be accessed
+[here](https://views.scientific-python.org/numpy.org).
diff --git a/config.yaml.in b/config.yaml.in
index b4baf57b77..346fb269e7 100644
--- a/config.yaml.in
+++ b/config.yaml.in
@@ -21,6 +21,8 @@ params:
   font:
     name: "Lato"
     sizes: [400,900]
+  plausible:
+    dataDomain: numpy.org
 languages:
   en:
     title: NumPy