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<title>Your Interactive Website </title>
<p>
Your website can be your best tool, if you make it communicate with your fans and potential fans, TWO-WAY.
</p>
<p>
Your website should get people involved, make them want to introduce themselves, ask questions, shout out.
</p>
<p>
YOUR WEBSITE SHOULD:
</p>
<ol>
<li>
Get their email address! Interact! Make an easy fill-out form. (hint: try a fun question like “who are you?” or “do you know your own name?”)
</li>
<li>
Encourage them to buy your CD, constantly. It's a great way to start a relationship.
</li>
<li>
Show what's unique about you. Image, quirks, colors, moods.
</li>
<li>
Make the sound clips easy to get to, not buried under layers
</li>
<li>
Answer the obvious questions: who are you, what do you look like, let me hear the music
</li>
<li>
Acknowledge them! Have their pictures on your site. Answer their questions on your site. Show them they ARE a part of your life.
</li>
</ol>
<p>
And make sure you have your own domain name.
</p>
<img src="http://sivers.org/images/interactive-website.gif" alt="Your Interactive Website" />