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<title>Never use corporate-speak </title>
<p>
Don't try to sound pro or use industry catch phrases.
</p>
<p>
Would you do that to a friend?
</p>
<p>
Your fans are your friends. Speak to them like real people.
</p>
<p>
Write every letter or email as if it were to a good friend. From you to your best friend Beth.
</p>
<p>
Even if it's going out to 10,000 people.
</p>
<img src="http://sivers.org/images/no-corporate-speak.gif" alt="Never use corporate-speak" />