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Open Waters: Setting the Sales Sails (or how to encourage adoption of the protocol) #3

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mfrango opened this Issue Oct 22, 2018 · 5 comments

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mfrango commented Oct 22, 2018

See the sample proposal for reference while creating new proposals. And feel free to reach out to us at our gitter lobby in case you have further questions.

Abstract

Encouraging awareness outside of the crypto-community towards how blockchain co-relates with data science and artificial intelligence is crucial for the success of Ocean Protocol. During the current early stages of the protocol development, the interest level for stakeholders (both consumers and businesses) unrelated to the crypto- or AI-sphere is practically non-existent due to a missing "hook". However, these stakeholders play an integral role for the successful implementation of the protocol in the long-term, due to the data which they can provide. It is crucial to prepare the bait, hook em’ up and let the lines out, in order to incentivize, educate and promote the benefits of providing data input to Ocean Protocol.

Motivation

The setting the sales sails proposal aims to provide measurable input for a basic sales strategy, which improves the overall awareness and adoption of the protocol in early stages. It also incentivizes both businesses (B2B) & consumers (B2C) to provide data input.

Specification

1.) B2B sales strategy
1.1.) Sales team organized geographically (by continent) and/or by industry (e.g. pharmaceutical, education) with measurable KPIs related to account acquisition (especially small- to medium-sized businesses) to provide data input on Ocean Protocol. Team’s target could be set based on amount of B2B datasets “acquired”.
1.2.) B2B training is crucial for companies to understand the benefits & incentives of engaging with the protocol and unlocking their data.

2.) B2C sales strategy
2.1.) e-Commerce & B2C sales team to target consumers directly to provide their data (e.g. during consumer electronic fairs around the world, establish partnerships with retail stores etc.)
2.2.) Incentives in tokens to be paid to consumers who refer “friends & family” to engage with the protocol.

Implementation

Various strategies (see “specification” section) can be applied to incentivize the engagement with the protocol among businesses and consumers, which will spark interest among those unrelated to the crypto- or AI-segment. We need to remember: many consumers & businesses understand that data is becoming an important commodity. For convenience & efficiency purposes (everybody uses Google), many do tend to forget the fact that large companies are capitalizing on our data. We need to train & educate our stakeholders to “swim against the stream” and start contributing to a new data economy - ultimately this will lead to receiving valuable incentives & benefits for the data provided.

Open Questions

What are the human resources requirements?
How do we engage with current platforms (Google) to establish a successful e-Commerce strategy / advertisement?

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sheriff4 commented Oct 29, 2018

thanks for your submission mfrango!

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sheriff4 commented Nov 6, 2018

@mfrango Congratulations! We really liked your work and happy to reward you for it. For payout please complete your submission via the bounties network (Link: https://explorer.bounties.network/bounty/1407)

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mfrango commented Nov 6, 2018

Thank you Sherif! Please feel free to contact me shall you have further questions.

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mfrango commented Dec 7, 2018

Hi Sherif, I just submitted my bounty claim on the bounty network. Thanks!

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sheriff4 commented Dec 7, 2018

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