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Open Waters: Setting the Sales Sails (or how to encourage adoption of the protocol) #3
Encouraging awareness outside of the crypto-community towards how blockchain co-relates with data science and artificial intelligence is crucial for the success of Ocean Protocol. During the current early stages of the protocol development, the interest level for stakeholders (both consumers and businesses) unrelated to the crypto- or AI-sphere is practically non-existent due to a missing "hook". However, these stakeholders play an integral role for the successful implementation of the protocol in the long-term, due to the data which they can provide. It is crucial to prepare the bait, hook em’ up and let the lines out, in order to incentivize, educate and promote the benefits of providing data input to Ocean Protocol.
The setting the sales sails proposal aims to provide measurable input for a basic sales strategy, which improves the overall awareness and adoption of the protocol in early stages. It also incentivizes both businesses (B2B) & consumers (B2C) to provide data input.
1.) B2B sales strategy
2.) B2C sales strategy
Various strategies (see “specification” section) can be applied to incentivize the engagement with the protocol among businesses and consumers, which will spark interest among those unrelated to the crypto- or AI-segment. We need to remember: many consumers & businesses understand that data is becoming an important commodity. For convenience & efficiency purposes (everybody uses Google), many do tend to forget the fact that large companies are capitalizing on our data. We need to train & educate our stakeholders to “swim against the stream” and start contributing to a new data economy - ultimately this will lead to receiving valuable incentives & benefits for the data provided.
What are the human resources requirements?
Hi mfrango, good stuff and thanks again for contributing to Ocean and supporting our mission to unlock data for AI. We will process the PROCN payout next week. I see you joined the Ocean Ambassador program too. Welcome aboard! Have a nice weekend.…
On 7. Dec 2018, at 13:19, mfrango ***@***.***> wrote: Hi Sherif, I just submitted my bounty claim on the bounty network. Thanks! — You are receiving this because you commented. Reply to this email directly, view it on GitHub, or mute the thread.