diff --git a/addons/test_website_modules/static/tests/tours/configurator_flow.js b/addons/test_website_modules/static/tests/tours/configurator_flow.js
index 312e25db3a83e..a9f329c68f471 100644
--- a/addons/test_website_modules/static/tests/tours/configurator_flow.js
+++ b/addons/test_website_modules/static/tests/tours/configurator_flow.js
@@ -71,7 +71,7 @@ tour.register('configurator_flow', {
         trigger: 'button.btn-primary',
     }, {
         content: "Loader should be shown",
-        trigger: '.o_theme_install_loader_container',
+        trigger: '.o_website_loader_container',
         run: function () {}, // it's a check
     }, {
         content: "Wait untill the configurator is finished",
diff --git a/addons/website/__manifest__.py b/addons/website/__manifest__.py
index cd8d1c302f93f..e0dc45e397a43 100644
--- a/addons/website/__manifest__.py
+++ b/addons/website/__manifest__.py
@@ -172,6 +172,8 @@
             'website/static/src/components/fields/fields.js',
             'website/static/src/components/fullscreen_indication/fullscreen_indication.js',
             'website/static/src/components/fullscreen_indication/fullscreen_indication.scss',
+            'website/static/src/components/website_loader/website_loader.js',
+            'website/static/src/components/website_loader/website_loader.scss',
             'website/static/src/services/website_service.js',
             'website/static/src/js/utils.js',
             'website/static/src/js/website_page_list.js',
@@ -259,6 +261,7 @@
             'website/static/src/components/editor/editor.xml',
             'website/static/src/components/fields/fields.xml',
             'website/static/src/components/translator/*.xml',
+            'website/static/src/components/website_loader/*.xml',
             'website/static/src/systray_items/*.xml',
             'website/static/src/xml/website.backend.xml',
             'website/static/src/xml/website_widget.xml',
diff --git a/addons/website/models/ir_module_module.py b/addons/website/models/ir_module_module.py
index 4423ef5bf9253..1073b384d8181 100644
--- a/addons/website/models/ir_module_module.py
+++ b/addons/website/models/ir_module_module.py
@@ -382,6 +382,8 @@ def button_choose_theme(self):
             result = active_todo.action_launch()
         else:
             result = website.button_go_website(mode_edit=True)
+        if result.get('url') and 'enable_editor' in result['url']:
+            result['url'] = result['url'].replace('enable_editor', 'with_loader=1&enable_editor')
         return result
 
     def button_remove_theme(self):
diff --git a/addons/website/static/src/client_actions/configurator/configurator.js b/addons/website/static/src/client_actions/configurator/configurator.js
index c273626cd47e7..127085de5c906 100644
--- a/addons/website/static/src/client_actions/configurator/configurator.js
+++ b/addons/website/static/src/client_actions/configurator/configurator.js
@@ -3,7 +3,7 @@
 import utils from 'web.utils';
 import weUtils from 'web_editor.utils';
 import {ColorpickerWidget} from 'web.Colorpicker';
-import {_t, _lt, qweb} from 'web.core';
+import {_t, _lt} from 'web.core';
 import {svgToPNG} from 'website.utils';
 import { useService } from "@web/core/utils/hooks";
 import { registry } from "@web/core/registry";
@@ -345,6 +345,10 @@ Object.assign(PaletteSelectionScreen, {
 });
 
 class ApplyConfiguratorScreen extends Component {
+    setup() {
+        this.websiteService = useService('website');
+    }
+
     async applyConfigurator(themeName) {
         if (!this.state.selectedIndustry) {
             return this.props.navigate(ROUTES.descriptionScreen);
@@ -353,7 +357,7 @@ class ApplyConfiguratorScreen extends Component {
             return this.props.navigate(ROUTES.paletteSelectionScreen);
         }
         if (themeName !== undefined) {
-            $('body').append(qweb.render('website.ThemePreview.Loader', {showTips: true}));
+            this.websiteService.showLoader({ showTips: true });
             const selectedFeatures = Object.values(this.state.features).filter((feature) => feature.selected).map((feature) => feature.id);
             let selectedPalette = this.state.selectedPalette.name;
             if (!selectedPalette) {
@@ -384,7 +388,7 @@ class ApplyConfiguratorScreen extends Component {
             // Here the website service goToWebsite method is not used because
             // the web client needs to be reloaded after the new modules have
             // been installed.
-            window.location.replace(`/web#action=website.website_preview&website_id=${resp.website_id}&enable_editor=1`);
+            window.location.replace(`/web#action=website.website_preview&website_id=${resp.website_id}&enable_editor=1&with_loader=1`);
         }
     }
 }
diff --git a/addons/website/static/src/client_actions/website_preview/website_preview.js b/addons/website/static/src/client_actions/website_preview/website_preview.js
index bd116f73f8eae..158310de6b291 100644
--- a/addons/website/static/src/client_actions/website_preview/website_preview.js
+++ b/addons/website/static/src/client_actions/website_preview/website_preview.js
@@ -83,6 +83,10 @@ export class WebsitePreview extends Component {
                     this.dialogService.add(OptimizeSEODialog);
                 }, {once: true});
             }
+            if (this.props.action.context.params && this.props.action.context.params.with_loader) {
+                this.websiteService.showLoader({ showTips: true });
+            }
+
             return () => {
                 this.websiteService.currentWebsiteId = null;
                 this.websiteService.websiteRootInstance = undefined;
diff --git a/addons/website/static/src/components/editor/editor.js b/addons/website/static/src/components/editor/editor.js
index 9ff4c8d1bc116..641de495daa47 100644
--- a/addons/website/static/src/components/editor/editor.js
+++ b/addons/website/static/src/components/editor/editor.js
@@ -61,6 +61,7 @@ export class WebsiteEditorComponent extends Component {
         this.state.reloading = false;
         this.wysiwygOptions.invalidateSnippetCache = false;
         this.websiteService.unblockIframe();
+        this.websiteService.hideLoader();
     }
     /**
      * Prepares the editor for reload. Copies the widget element tree
diff --git a/addons/website/static/src/components/website_loader/website_loader.js b/addons/website/static/src/components/website_loader/website_loader.js
new file mode 100644
index 0000000000000..6af7b1fe6ff89
--- /dev/null
+++ b/addons/website/static/src/components/website_loader/website_loader.js
@@ -0,0 +1,28 @@
+/** @odoo-module **/
+
+const { Component, useState } = owl;
+
+export class WebsiteLoader extends Component {
+    setup() {
+        const initialState = {
+            isVisible: false,
+            title: '',
+            showTips: false,
+        };
+
+        this.state = useState({
+            ...initialState,
+        });
+        this.props.bus.on('SHOW-WEBSITE-LOADER', this, (props) => {
+            this.state.isVisible = true;
+            this.state.title = props && props.title;
+            this.state.showTips = props && props.showTips;
+        });
+        this.props.bus.on('HIDE-WEBSITE-LOADER', this, () => {
+            for (const key of Object.keys(initialState)) {
+                this.state[key] = initialState[key];
+            }
+        });
+    }
+}
+WebsiteLoader.template = 'website.website_loader';
diff --git a/addons/website/static/src/components/website_loader/website_loader.scss b/addons/website/static/src/components/website_loader/website_loader.scss
new file mode 100644
index 0000000000000..bc2b20fb474e1
--- /dev/null
+++ b/addons/website/static/src/components/website_loader/website_loader.scss
@@ -0,0 +1,34 @@
+.o_website_loader_container {
+    font-family: "Montserrat", $font-family-sans-serif;
+    background-color: rgba($o-shadow-color, .9);
+    pointer-events: all;
+    font-size: 3.5rem;
+    justify-content: space-evenly;
+    z-index: $zindex-modal - 1;
+    padding: 7%;
+
+    .o_website_loader {
+        position: relative;
+        display: inline-block;
+        width: 400px;
+        height: 220px;
+        background-image: url('/website/static/src/img/theme_loader.gif');
+        background-size: cover;
+        border-radius: 6px;
+    }
+
+    .o_website_loader_tip {
+        font-size: 0.5em;
+        @include media-breakpoint-down(md) {
+            width: 50% !important;
+        }
+
+        .o_tooltip {
+            top: auto !important;
+            bottom: 11px !important;
+            left: 0 !important;
+            margin-right: 7px !important;
+            padding-left: 33px !important;
+        }
+    }
+}
diff --git a/addons/website/static/src/components/website_loader/website_loader.xml b/addons/website/static/src/components/website_loader/website_loader.xml
new file mode 100644
index 0000000000000..e3a57f9769896
--- /dev/null
+++ b/addons/website/static/src/components/website_loader/website_loader.xml
@@ -0,0 +1,18 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<templates id="template" xml:space="preserve">
+<t t-name="website.website_loader" owl="1">
+    <div t-if="state.isVisible" class="o_website_loader_container position-fixed fixed-top fixed-left
+        h-100 w-100 d-flex flex-column align-items-center text-white font-weight-bold text-center">
+        <t t-if="state.title" t-esc="state.title"/>
+        <t t-elif="state.showTips">Building your website...</t>
+        <div class="o_website_loader"/>
+        <p class="o_website_loader_tip w-25">
+            <t t-if="state.showTips">
+                TIP: Once loaded, follow the
+                <span class="o_tooltip o_tooltip_visible bottom o_animated position-relative"></span>
+                <br/>pointer to build the perfect page in 7 steps.
+            </t>
+        </p>
+    </div>
+</t>
+</templates>
diff --git a/addons/website/static/src/js/theme_preview_kanban.js b/addons/website/static/src/js/theme_preview_kanban.js
index 0244b8640d615..f6019af10f30f 100644
--- a/addons/website/static/src/js/theme_preview_kanban.js
+++ b/addons/website/static/src/js/theme_preview_kanban.js
@@ -21,7 +21,7 @@ var ThemePreviewKanbanController = KanbanController.extend(ThemePreviewControlle
         // update breacrumb
         const websiteLink = Object.assign(document.createElement('a'), {
             className: 'btn btn-secondary ms-3 text-black-75',
-            href: '/',
+            href: '/web#action=website.website_preview',
             innerHTML: '<i class="fa fa-close"></i>',
         });
         if (!this.initialState.context.module) { // not coming from res.config.settings
diff --git a/addons/website/static/src/scss/website.editor.ui.scss b/addons/website/static/src/scss/website.editor.ui.scss
index 98d04a5e3b471..2e0042fd630e5 100644
--- a/addons/website/static/src/scss/website.editor.ui.scss
+++ b/addons/website/static/src/scss/website.editor.ui.scss
@@ -51,20 +51,3 @@ $o-we-switch-inactive-color: rgba($text-muted, 0.4) !default;
         }
     }
 }
-
-.o_new_content_loader_container {
-    background-color: rgba($o-shadow-color, .9);
-    pointer-events: all;
-    font-size: 3.5rem;
-    justify-content: center;
-    z-index: $zindex-modal - 1;
-}
-.o_new_content_loader {
-    position: relative;
-    display: inline-block;
-    width: 400px;
-    height: 220px;
-    background-image: url('/website/static/src/img/theme_loader.gif');
-    background-size: cover;
-    border-radius: 6px;
-}
diff --git a/addons/website/static/src/services/website_service.js b/addons/website/static/src/services/website_service.js
index 5f68be1837ffb..9430a8d1707c3 100644
--- a/addons/website/static/src/services/website_service.js
+++ b/addons/website/static/src/services/website_service.js
@@ -6,6 +6,7 @@ import ajax from 'web.ajax';
 import { getWysiwygClass } from 'web_editor.loader';
 
 import { FullscreenIndication } from '../components/fullscreen_indication/fullscreen_indication';
+import { WebsiteLoader } from '../components/website_loader/website_loader';
 
 const { reactive, EventBus } = owl;
 
@@ -64,6 +65,10 @@ export const websiteService = {
             Component: FullscreenIndication,
             props: { bus },
         });
+        registry.category('main_components').add('WebsiteLoader', {
+            Component: WebsiteLoader,
+            props: { bus },
+        });
         return {
             set currentWebsiteId(id) {
                 setCurrentWebsiteId(id);
@@ -203,6 +208,12 @@ export const websiteService = {
                 context.snippetsLoaded = false;
                 context.edition = false;
             },
+            showLoader(props) {
+                bus.trigger('SHOW-WEBSITE-LOADER', props);
+            },
+            hideLoader() {
+                bus.trigger('HIDE-WEBSITE-LOADER');
+            },
         };
     },
 };
diff --git a/addons/website/static/src/systray_items/new_content.js b/addons/website/static/src/systray_items/new_content.js
index 35f47aa739f31..041c2948b8e30 100644
--- a/addons/website/static/src/systray_items/new_content.js
+++ b/addons/website/static/src/systray_items/new_content.js
@@ -5,6 +5,7 @@ import { useService } from '@web/core/utils/hooks';
 import { WebsiteDialog, AddPageDialog } from "@website/components/dialog/dialog";
 import { useHotkey } from "@web/core/hotkeys/hotkey_hook";
 import wUtils from 'website.utils';
+import { sprintf } from '@web/core/utils/strings';
 
 const { Component, xml, useState, onWillStart } = owl;
 
@@ -151,8 +152,11 @@ export class NewContentModal extends Component {
         });
     }
 
-    async installModule(id, redirectUrl) {
-        await this.orm.call(
+    async installModule(id, redirectUrl, moduleName) {
+        this.website.showLoader({
+            title: sprintf(this.env._t("Building your %s"), moduleName),
+        });
+        await this.orm.silent.call(
             'ir.module.module',
             'button_immediate_install',
             [id],
@@ -187,7 +191,7 @@ export class NewContentModal extends Component {
                     return el;
                 });
                 try {
-                    await this.installModule(id, element.redirectUrl);
+                    await this.installModule(id, element.redirectUrl, name);
                 } catch (error) {
                     // Update the NewContentElement with failure icon and text.
                     this.state.newContentElements = this.state.newContentElements.map(el => {
diff --git a/addons/website/static/src/xml/website.editor.xml b/addons/website/static/src/xml/website.editor.xml
index d7b93467388b8..3825c3f44b27d 100644
--- a/addons/website/static/src/xml/website.editor.xml
+++ b/addons/website/static/src/xml/website.editor.xml
@@ -136,14 +136,6 @@
         <div class="o_ace_editor_container"/>
     </div>
 
-    <t t-name="website.new_content_loader">
-        <div class="o_new_content_loader_container position-fixed fixed-top fixed-left
-            h-100 w-100 d-flex flex-column align-items-center text-white fw-bold">
-            <p id="new_content_loader_text"/>
-            <div class="o_new_content_loader"/>
-        </div>
-    </t>
-
     <!-- Editor Toolbar -->
     <t t-extend="web_editor.toolbar">
         <t t-jquery="#list .oe-toggle-checklist" t-operation="replace"/>
diff --git a/addons/website/static/tests/tours/configurator_translation.js b/addons/website/static/tests/tours/configurator_translation.js
index fed6641fc73df..e15bde0097b7f 100644
--- a/addons/website/static/tests/tours/configurator_translation.js
+++ b/addons/website/static/tests/tours/configurator_translation.js
@@ -44,7 +44,7 @@ tour.register('configurator_translation', {
         trigger: 'button.btn-primary',
     }, {
         content: "Loader should be shown",
-        trigger: '.o_theme_install_loader_container',
+        trigger: '.o_website_loader_container',
         run: function () {}, // it's a check
     }, {
         content: "Wait untill the configurator is finished",