diff --git a/content/applications/sales/sales/products_prices.rst b/content/applications/sales/sales/products_prices.rst index 08c9fbbbdc..d6299effd0 100644 --- a/content/applications/sales/sales/products_prices.rst +++ b/content/applications/sales/sales/products_prices.rst @@ -12,3 +12,4 @@ Products & Prices products_prices/returns products_prices/ewallets_giftcards products_prices/loyalty_discount + products_prices/accessory_products diff --git a/content/applications/sales/sales/products_prices/accessory_products.rst b/content/applications/sales/sales/products_prices/accessory_products.rst new file mode 100644 index 0000000000..ada5c14492 --- /dev/null +++ b/content/applications/sales/sales/products_prices/accessory_products.rst @@ -0,0 +1,56 @@ +================== +Accessory products +================== + +The use of accessory products is a marketing strategy that involves the cross-selling of related +products alongside a desired core product. In Odoo, accessory products can be added to a core +product's product form to integrate them into the customer's shopping experience and help drive +increased sales. + +.. example:: + + An electronics business has configured their products with an eye on cross-selling accessories + whenever customers purchase big-ticket items. After a customer adds a tablet to their shopping + cart, they are automatically suggested useful accessories like cases, screen protectors, + and extra cables because of the accessory products that have been configured. This helps to drive + sales by creating opportunities for impulse purchases, as well as reminding customers of useful + accessories that they may have intended to purchase but forgot about while shopping. + +.. note:: + Accessory products are differentiated from optional products and alternative products by where + they appear in the customer's shopping experience. + + - Accessory products appear as suggestions when viewing an eCommerce cart with an associated core + product in it. This creates an opportunity for cross-selling during the checkout process. + - Optional products are suggested when a core product has been added to a cart or a quotation. + This creates an opportunity for cross-selling during the shopping process. + - Alternative products are suggested at the bottom of an eCommerce product page whenever the + product page is viewed. This creates an opportunity for upselling during the shopping process. + +Configuring accessory products +============================== + +To add an accessory product to a product form, navigate to :menuselection:`Sales --> Products --> +Products` and choose a product. Ensure that the product's :guilabel:`Sales` checkbox is ticked and +click the :guilabel:`Sales` tab. Under :guilabel:`Upsell & Cross-sell` heading, the +:guilabel:`Accessory Products` drop-down menu allows for accessory products to be set. Products will +be displayed in alphabetical order. If the desired product isn't readily visible, type its name in +the field to bring it up, then select it to add it as an accessory product. + +.. image:: accessory_products/accessory-products-product-form.png + :alt: The accessory products section of product forms in Odoo Sales + +How accessory products appear to customers +========================================== + +Accessory products appear alongside core products prior to checkout.They are automatically suggested +based on what accessory products have been configured and what core products the customer has added +to their shopping cart. + +.. figure:: accessory_products/accessory-products-ecommerce.png + :alt: A screenshot of an eCommerce shopping cart showing accessory products. + + Accessory products as they appear in an eCommerce website shopping cart. + +.. seealso:: + :doc:`../../../websites/ecommerce/products/cross_upselling` diff --git a/content/applications/sales/sales/products_prices/accessory_products/accessory-products-ecommerce.png b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-ecommerce.png new file mode 100644 index 0000000000..046a5a9886 Binary files /dev/null and b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-ecommerce.png differ diff --git a/content/applications/sales/sales/products_prices/accessory_products/accessory-products-product-form.png b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-product-form.png new file mode 100644 index 0000000000..aeff8b849c Binary files /dev/null and b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-product-form.png differ