diff --git a/.travis.yml b/.travis.yml
index 0bf9a9f..a861bbc 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -4,11 +4,6 @@ sudo:
 dist:
   trusty
 
-addons:
-  apt:
-    packages:
-      - pandoc
-
 language:
   python
 
@@ -28,11 +23,6 @@ script:
 after_success:
   - coveralls
 
-before_deploy:
-  - pandoc --version
-  - pandoc -f markdown_github -t rst -o README.rst README.md
-  - mv README.rst README.md
-
 deploy:
   provider: pypi
   user: okfn
diff --git a/setup.py b/setup.py
index 3d4f3cb..73dc292 100755
--- a/setup.py
+++ b/setup.py
@@ -47,6 +47,7 @@ def read(*paths):
     extras_require={'develop': TESTS_REQUIRE},
     zip_safe=False,
     long_description=README,
+    long_description_content_type="text/markdown",
     description='{{ DESCRIPTION }}',
     author='Open Knowledge International',
     author_email='info@okfn.org',