diff --git a/CHANGELOG.md b/CHANGELOG.md
index f33470dbb9c..e7fe5235f1c 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -11,8 +11,8 @@ This project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.htm
 ### Added
 
 - A `SpanConfigure` function in `go.opentelemetry.io/otel/api/trace` to create a new `SpanConfig` from `SpanOption`s. (#1108)
-- In the `go.opentelemetry.io/otel/api/trace` package a new `TracerConfigure` function was added to configure a new `TracerConfig`.
-   This addition was made to conform with our project option conventions. (#1109)
+- In the `go.opentelemetry.io/otel/api/trace` package, `NewTracerConfig` was added to construct new `TracerConfig`s.
+   This addition was made to conform with our project option conventions. (#1155)
 - Instrumentation library information was added to the Zipkin exporter. (#1119)
 
 ### Changed
@@ -32,6 +32,7 @@ This project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0.htm
 - Move `tools` package under `internal`. (#1141)
 - Move `go.opentelemetry.io/otel/api/correlation` package to `go.opentelemetry.io/otel/api/baggage`. (#1142)
    The `correlation.CorrelationContext` propagator has been renamed `baggage.Baggage`.  Other exported functions and types are unchanged.
+- In the `go.opentelemetry.io/otel/api/trace` package, `SpanConfigure` was renamed to `NewSpanConfig`. (#1155)
 
 ## [0.11.0] - 2020-08-24
 
diff --git a/api/trace/api.go b/api/trace/api.go
index b07067d1907..8184888158b 100644
--- a/api/trace/api.go
+++ b/api/trace/api.go
@@ -33,20 +33,22 @@ type Provider interface {
 }
 
 // TracerConfig is a group of options for a Tracer.
+//
+// Most users will use the tracer options instead.
 type TracerConfig struct {
 	// InstrumentationVersion is the version of the instrumentation library.
 	InstrumentationVersion string
 }
 
-// TracerConfigure applies all the options to a returned TracerConfig.
+// NewTracerConfig applies all the options to a returned TracerConfig.
 // The default value for all the fields of the returned TracerConfig are the
 // default zero value of the type. Also, this does not perform any validation
 // on the returned TracerConfig (e.g. no uniqueness checking or bounding of
 // data), instead it is left to the implementations of the SDK to perform this
 // action.
-func TracerConfigure(options []TracerOption) *TracerConfig {
+func NewTracerConfig(opts ...TracerOption) *TracerConfig {
 	config := new(TracerConfig)
-	for _, option := range options {
+	for _, option := range opts {
 		option.Apply(config)
 	}
 	return config
@@ -71,7 +73,10 @@ type Tracer interface {
 	Start(ctx context.Context, spanName string, opts ...SpanOption) (context.Context, Span)
 }
 
-// ErrorConfig provides options to set properties of an error event at the time it is recorded.
+// ErrorConfig provides options to set properties of an error
+// event at the time it is recorded.
+//
+// Most users will use the error options instead.
 type ErrorConfig struct {
 	Timestamp  time.Time
 	StatusCode codes.Code
@@ -138,6 +143,8 @@ type Span interface {
 }
 
 // SpanConfig is a group of options for a Span.
+//
+// Most users will use span options instead.
 type SpanConfig struct {
 	// Attributes describe the associated qualities of a Span.
 	Attributes []label.KeyValue
@@ -155,18 +162,18 @@ type SpanConfig struct {
 	SpanKind SpanKind
 }
 
-// SpanConfigure applies all the options to a returned SpanConfig.
+// NewSpanConfig applies all the options to a returned SpanConfig.
 // The default value for all the fields of the returned SpanConfig are the
 // default zero value of the type. Also, this does not perform any validation
 // on the returned SpanConfig (e.g. no uniqueness checking or bounding of
 // data). Instead, it is left to the implementations of the SDK to perform this
 // action.
-func SpanConfigure(options []SpanOption) *SpanConfig {
-	config := new(SpanConfig)
-	for _, option := range options {
-		option.Apply(config)
+func NewSpanConfig(opts ...SpanOption) *SpanConfig {
+	c := new(SpanConfig)
+	for _, option := range opts {
+		option.Apply(c)
 	}
-	return config
+	return c
 }
 
 // SpanOption applies an option to a SpanConfig.
diff --git a/api/trace/span_test.go b/api/trace/span_test.go
index 6cd35528bfc..d435d54e4de 100644
--- a/api/trace/span_test.go
+++ b/api/trace/span_test.go
@@ -23,7 +23,7 @@ import (
 	"go.opentelemetry.io/otel/label"
 )
 
-func TestSpanConfigure(t *testing.T) {
+func TestNewSpanConfig(t *testing.T) {
 	k1v1 := label.String("key1", "value1")
 	k1v2 := label.String("key1", "value2")
 	k2v2 := label.String("key2", "value2")
@@ -190,6 +190,6 @@ func TestSpanConfigure(t *testing.T) {
 		},
 	}
 	for _, test := range tests {
-		assert.Equal(t, test.expected, SpanConfigure(test.options))
+		assert.Equal(t, test.expected, NewSpanConfig(test.options...))
 	}
 }
diff --git a/api/trace/traceprovider_test.go b/api/trace/traceprovider_test.go
index 9e28841b293..15572f5ed47 100644
--- a/api/trace/traceprovider_test.go
+++ b/api/trace/traceprovider_test.go
@@ -20,7 +20,7 @@ import (
 	"github.com/stretchr/testify/assert"
 )
 
-func TestTracerConfigure(t *testing.T) {
+func TestTracerConfig(t *testing.T) {
 	v1 := "semver:0.0.1"
 	v2 := "semver:1.0.0"
 	tests := []struct {
@@ -52,6 +52,7 @@ func TestTracerConfigure(t *testing.T) {
 		},
 	}
 	for _, test := range tests {
-		assert.Equal(t, test.expected, TracerConfigure(test.options))
+		config := NewTracerConfig(test.options...)
+		assert.Equal(t, test.expected, config)
 	}
 }
diff --git a/api/trace/tracetest/mock_tracer.go b/api/trace/tracetest/mock_tracer.go
index c29e6858195..2d3335e1465 100644
--- a/api/trace/tracetest/mock_tracer.go
+++ b/api/trace/tracetest/mock_tracer.go
@@ -20,6 +20,7 @@ import (
 	"encoding/binary"
 	"sync/atomic"
 
+	"go.opentelemetry.io/otel/api/trace"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 	otelparent "go.opentelemetry.io/otel/internal/trace/parent"
 )
@@ -48,7 +49,8 @@ var _ apitrace.Tracer = (*MockTracer)(nil)
 // If Parent SpanContext option is not specified then random TraceID is used.
 // No other options are supported.
 func (mt *MockTracer) Start(ctx context.Context, name string, o ...apitrace.SpanOption) (context.Context, apitrace.Span) {
-	config := apitrace.SpanConfigure(o)
+	config := trace.NewSpanConfig(o...)
+
 	var span *MockSpan
 	var sc apitrace.SpanContext
 
diff --git a/api/trace/tracetest/provider.go b/api/trace/tracetest/provider.go
index 3668c6119a9..ca6161b0559 100644
--- a/api/trace/tracetest/provider.go
+++ b/api/trace/tracetest/provider.go
@@ -41,7 +41,8 @@ type instrumentation struct {
 }
 
 func (p *Provider) Tracer(instName string, opts ...trace.TracerOption) trace.Tracer {
-	conf := trace.TracerConfigure(opts)
+	conf := trace.NewTracerConfig(opts...)
+
 	inst := instrumentation{
 		Name:    instName,
 		Version: conf.InstrumentationVersion,
diff --git a/api/trace/tracetest/span.go b/api/trace/tracetest/span.go
index 8ea113497b8..31262411124 100644
--- a/api/trace/tracetest/span.go
+++ b/api/trace/tracetest/span.go
@@ -63,7 +63,7 @@ func (s *Span) End(opts ...trace.SpanOption) {
 		return
 	}
 
-	c := trace.SpanConfigure(opts)
+	c := trace.NewSpanConfig(opts...)
 	s.endTime = time.Now()
 	if endTime := c.Timestamp; !endTime.IsZero() {
 		s.endTime = endTime
diff --git a/api/trace/tracetest/tracer.go b/api/trace/tracetest/tracer.go
index 9cdbd5b8e5a..23ec9235a61 100644
--- a/api/trace/tracetest/tracer.go
+++ b/api/trace/tracetest/tracer.go
@@ -36,7 +36,7 @@ type Tracer struct {
 }
 
 func (t *Tracer) Start(ctx context.Context, name string, opts ...trace.SpanOption) (context.Context, trace.Span) {
-	c := trace.SpanConfigure(opts)
+	c := trace.NewSpanConfig(opts...)
 	startTime := time.Now()
 	if st := c.Timestamp; !st.IsZero() {
 		startTime = st
diff --git a/bridge/opentracing/internal/mock.go b/bridge/opentracing/internal/mock.go
index 01ad108fcd8..1110b63db41 100644
--- a/bridge/opentracing/internal/mock.go
+++ b/bridge/opentracing/internal/mock.go
@@ -71,7 +71,7 @@ func NewMockTracer() *MockTracer {
 }
 
 func (t *MockTracer) Start(ctx context.Context, name string, opts ...oteltrace.SpanOption) (context.Context, oteltrace.Span) {
-	config := oteltrace.SpanConfigure(opts)
+	config := oteltrace.NewSpanConfig(opts...)
 	startTime := config.Timestamp
 	if startTime.IsZero() {
 		startTime = time.Now()
@@ -240,7 +240,7 @@ func (s *MockSpan) End(options ...oteltrace.SpanOption) {
 	if !s.EndTime.IsZero() {
 		return // already finished
 	}
-	config := oteltrace.SpanConfigure(options)
+	config := oteltrace.NewSpanConfig(options...)
 	endTime := config.Timestamp
 	if endTime.IsZero() {
 		endTime = time.Now()
@@ -259,7 +259,6 @@ func (s *MockSpan) RecordError(ctx context.Context, err error, opts ...oteltrace
 	}
 
 	cfg := oteltrace.ErrorConfig{}
-
 	for _, o := range opts {
 		o(&cfg)
 	}
diff --git a/sdk/trace/provider.go b/sdk/trace/provider.go
index 9af29d1f176..1447e53d1a0 100644
--- a/sdk/trace/provider.go
+++ b/sdk/trace/provider.go
@@ -22,6 +22,7 @@ import (
 	"go.opentelemetry.io/otel/sdk/instrumentation"
 	"go.opentelemetry.io/otel/sdk/resource"
 
+	"go.opentelemetry.io/otel/api/trace"
 	apitrace "go.opentelemetry.io/otel/api/trace"
 )
 
@@ -82,7 +83,8 @@ func NewProvider(opts ...ProviderOption) *Provider {
 // Tracer with the given name. If a tracer for the given name does not exist,
 // it is created first. If the name is empty, DefaultTracerName is used.
 func (p *Provider) Tracer(name string, opts ...apitrace.TracerOption) apitrace.Tracer {
-	c := apitrace.TracerConfigure(opts)
+	c := trace.NewTracerConfig(opts...)
+
 	p.mu.Lock()
 	defer p.mu.Unlock()
 	if name == "" {
diff --git a/sdk/trace/span.go b/sdk/trace/span.go
index 46c055c4391..a7092c68431 100644
--- a/sdk/trace/span.go
+++ b/sdk/trace/span.go
@@ -137,7 +137,7 @@ func (s *span) End(options ...apitrace.SpanOption) {
 	if !s.IsRecording() {
 		return
 	}
-	config := apitrace.SpanConfigure(options)
+	config := apitrace.NewSpanConfig(options...)
 	s.endOnce.Do(func() {
 		sps, _ := s.tracer.provider.spanProcessors.Load().(spanProcessorMap)
 		mustExportOrProcess := len(sps) > 0
diff --git a/sdk/trace/tracer.go b/sdk/trace/tracer.go
index ec785999e8b..d03d7392315 100644
--- a/sdk/trace/tracer.go
+++ b/sdk/trace/tracer.go
@@ -36,7 +36,7 @@ var _ apitrace.Tracer = &tracer{}
 // configured appropriately by any SpanOption passed. Any Timestamp option
 // passed will be used as the start time of the Span's life-cycle.
 func (tr *tracer) Start(ctx context.Context, name string, options ...apitrace.SpanOption) (context.Context, apitrace.Span) {
-	config := apitrace.SpanConfigure(options)
+	config := apitrace.NewSpanConfig(options...)
 
 	parentSpanContext, remoteParent, links := parent.GetSpanContextAndLinks(ctx, config.NewRoot)