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openSUSE Brand Logo refresh #93

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hellcp opened this issue Oct 27, 2018 · 90 comments

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@hellcp
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commented Oct 27, 2018

While Geeko is great, it has some issues:

  • Scalability of even buttons is poor, look at favicons of software-o-o and wiki
  • Logo in full form is not very readable in small sizes too (even 48x48 is hard to recognize)
  • Cross-branding issues with SUSE, there is still confusion about openSUSE vs SUSE (not just a logo issue)
  • Logo without text needs to be able to represent the brand (Geeko represents two identities in the case when we are unable to use openSUSE/SUSE green to differentiate or text at very low sizes)

So what are requirements for a logo?

  • Geeko (well, chameleon, you know)
  • Low detail with high recognizability (so it is well recognizable at 16x16)
  • Usage of the current colour scheme (but a monochrome logo, not to face the same issues as Fedora)
  • Logo close to 1x1, so we don't have to separate identity provided by main logo and buttons as we do currently (obviously assumed here that "openSUSE" text is gonna be a detachable part from the main body of the logo, just logo has to be 1x1, not logo + text)

Discussion prompted by excellent suggestions of Debian and Fedora communities considering changes to their respective logos

@hellcp

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commented Oct 27, 2018

One of the suggestions I have seen, and one I would actually love to see implemented was a logo we have in artwork repo.

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@ddemaio I would actually love to know, are those from SUSE? I wouldn't like to make it problematic to deal with if they wanted to use those for their own brand ;)

Anyway, with some modifications, we can have that logo be pixel-perfectly represented because lines are exactly 1px width at 16x16. It's also constructed out of circles and simple lines, so remaking it from scratch is very very easy.
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Also yeah, I would keep it green :D
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And a comparison between this, the current button and the current logo at 16px:
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@Mau-G

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commented Oct 28, 2018

Hello, I welcome this suggestion as I've been using the untouched version of this cool logo for some time now and I do enjoy its look. LCP's modifications make it even better and I agree with his points, especially the ones about readability at small size, which becomes obvious also when using it as application menu icon in small panels.

I took the liberty to post here some screenshots of how this logo looks as application menu icon, in my Xfce panel at 24px, 28px and 32px.
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@simotek

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commented Oct 28, 2018

While coming up with some concepts here is a great idea, ultimately this will need to go to the opensuse-project mailinglist for discussion on if and what we want to change the logo too, then the board will need to take it to SUSE for legal / trademark fun.

@ppromet

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commented Oct 29, 2018

Hello, I welcome this suggestion as I've been using the untouched version of this cool logo for some time now and I do enjoy its look. LCP's modifications make it even better and I agree with his points, especially the ones about readability at small size, which becomes obvious also when using it as application menu icon in small panels.

I took the liberty to post here some screenshots of how this logo looks as application menu icon, in my Xfce panel at 24px, 28px and 32px.
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[Off topic] Hello, just dropped by as an openSUSE user. ;)

I come from Hong Kong and I thought your wallpaper is a photo until I found it's actually a drawing!

May I have the wallpaper please?

@tigerfoot

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commented Oct 29, 2018

Strangely the first time, i was in a kind of "what the heck" and 24 hours later, I start loving it :-)

@peretto

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commented Oct 29, 2018

It remembers me cyberpunk style and Aztec art. Well done!

@Fraser-Bell

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commented Oct 30, 2018

I suppose in all things such as this, there will always be naysayers. LOL

But, sorry, looks bizarre to me. Apologies to the designer, but that is my reaction.

I like the 2nd and 3rd ones, still, and pull them in when they are not there.

However, that is only one opinion, so far, and I see the issues you mention.

Except, I am an old guy -- that is, eyesight is not as good as when I was twenty -- and I have no problems with those favicons, and in the tiny representations in post by Doug, above, I can clearly recognize instantly.

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@ddemaio

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commented Oct 30, 2018

Hi @hellcp This was something that was designed for oSC18 with the coloring sheet and pencil set, but it never really developed much further as the idea was vaguely made. Either way, the openSUSE project has it and can use it however we want. @simotek suggestion on it could work. We haven't trade marked it or anything, but it's was designed specific for openSUSE.

@hellcp

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commented Oct 30, 2018

@Fraser-Bell I would be more shocked if there was no opposition, and that's good, it's supposed to be a discussion to share ideas and most important critique. I would also like to see if anybody else got ideas for other variants of logos. @simotek has been proposing some things, and I will certainly integrate that into other variants of the logo I posted earlier.

@ddemaio that's reassuring, good work :D

@javierllorente

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commented Oct 31, 2018

In my opinion, it's a bit complex as a logo. I would use it for a T-shirt :)

@Mau-G

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commented Nov 7, 2018

Hello, I welcome this suggestion as I've been using the untouched version of this cool logo for some time now and I do enjoy its look. LCP's modifications make it even better and I agree with his points, especially the ones about readability at small size, which becomes obvious also when using it as application menu icon in small panels.
I took the liberty to post here some screenshots of how this logo looks as application menu icon, in my Xfce panel at 24px, 28px and 32px.
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[Off topic] Hello, just dropped by as an openSUSE user. ;)

I come from Hong Kong and I thought your wallpaper is a photo until I found it's actually a drawing!

May I have the wallpaper please?

Hello email me at maurizio.galli@gmail.com. I will share it with you :)

@eionmac

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commented Nov 13, 2018

I like the style, but would prefer on landing page to have both the logo in big size and to keep the green chameleon in back ground so folk get the reference to 'SUSE' the openSUSE one in green can be on splash screen. The green start button logo is most acceptable.

@juddy

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commented Nov 13, 2018

If the objective is to cleanly scale down to 16px, an intricate filligree logo is probably not the way forward.

Negative space is important in good design, and the current geeko logo is more effective than the proposed image. Spacing between elements is not uniform, so interpolation varies from eye to tail when rendered as pixmap.

Geeko head by itself does not really evoke a chameleon (or gecko, for that matter).

@mercster

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commented Nov 28, 2018

I love hellcp's logo! The green one! Great work! MAKE IT SO! :-)

@hellcp

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commented May 3, 2019

Continuing the issue, some more logos of course:

openSUSE-logos-suggestion-white2
openSUSE-logos-suggestion-dark2

@Matthew-Garvey

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commented May 28, 2019

Second set is great. It also better shows the "smile" of the chameleon, which I think can be an important facet of the logo. It's also less busy.

@simotek

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commented May 28, 2019

I'll second that I think the "Line style" logo's kinda look cool for a t shirt or something of that nature especially with some neon styling, but I don't think its as easy to integrate into a lot of designs, I think the design style looks out of place sitting next to other applications either as a "start" button on a tray or as a circular logo for something like discord or any other avatar, one of the things I like about the existing logo is we have an "avatar" form that is recognisably associated with / part of the current logo but that we allow people to customise as they see fit (see my avatar) and I don't think that works as well with this icon.

I also think if we are changing the icon we don't need to stick to the current branding / color palettes as they were designed around the color of the old logo, so I think we should put together 2-3 new alternative color palettes still with green as the core color but with an easier green to work with.

As much as i'm not always a fan of "flat" style UI's I think that in this case some form of flat style icon is probably the best way forward. If I get some time i'll also throw some proposals in although my design skills aren't the best

@Mau-G

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commented May 28, 2019

Since it has a fan base on Discord but was not added here, I would like to throw this one into the mix.

geeko2

@cyntss

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commented May 28, 2019

I agree with @simotek . Tshirts and other marketing materials allow for creative and artistic expressions of our logo, however, when thinking about changing a long (over 15 years) recognized trade logo we need to be more cautious. We want to create a positive impact.

In my very personal opinion, the logo proposed by @Mau-G is a much better transition from the current openSUSE logo to a more modern look and feel. I can see more resemblance of the current openSUSE brand in it and I also like the shade of green used.

@hellcp

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commented May 28, 2019

@cyntss seems like it's GNOME HIG green. It's certainly better than current green :P I think regardless it would be nice to aim at something bluer than yellower for new green, which this one certainly is

I'm not 100% happy about the filled geeko, but I probably should look into what could be improved, because it was a rough idea more than anything ;)

@coolo

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commented May 28, 2019

The suggestion of @Mau-G makes the easier to cut cookies at least (for what it's worth :)
reference

@hellcp

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commented May 28, 2019

Line geeko would work well for pretzels ;)

@cyntss

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commented May 28, 2019

The suggestion of @Mau-G makes the easier to cut cookies at least (for what it's worth :)

lol always happy to eat chameleon shaped cookies :D

@Mau-G

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commented May 28, 2019

The suggestion of @Mau-G makes the easier to cut cookies at least (for what it's worth :)

lol always happy to eat chameleon shaped cookies :D

LOL @coolo bake cookies for everyone!! Side note I think the filled version looks a bit sharper than the line "pretzel" version when used as a button.

Screenshot_2019-05-28_21-54-45

@simotek

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commented May 28, 2019

Here is a concept that someone with much better design skills can probably make better

final

@coolo

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commented May 28, 2019

hmm, but you do know the difference between a geeko and a tadpole? Your designs look more and more like random insects (or cute owls in the case of @hellcp's 2nd proposal) than an opensuse logo. Sorry to say, but I'm afraid you lost yourself in the discussion (not on discord so I can't say for sure how it happened).

@druonysus

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commented May 28, 2019

I am not a graphics person, but we had some art commissioned a few times for stuff we did at SCaLE. I really like the Geeko used in our openSUSE miniSummit at the Southern California Linux Expo a few years back. I have the .ai file and we have the right to modify and redistribute. Perhaps there might be something useful here even if just as inspiration.

openSUSE_shirt_2color

@athano

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commented Jun 6, 2019

@athano could you provide the .eps of that art? logo and icon?
I'll see if I can, since I do not use proprietary software for design, only Inkscape, GIMP, Blender, Krita ok?

@marinho8bit

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commented Jun 6, 2019

I did not even know it was a proprietary extension. work with website development and the designers always send me logos in this format and I resize it in inkscape. but now I know. thank you! send me the inkscape format, please.

@marinho8bit

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commented Jun 6, 2019

@athano you do not have to try the format I asked for earlier. I use only opensuse + inkscape. is that I do not understand much of designer programs. Sorry for the confusion. I'll be happy with the logo and icon in inkscape format. thank you!

@Mau-G

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commented Jun 6, 2019

I kinda like the design but I wish we kept the smile

@simotek

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commented Jun 6, 2019

This is an idea that I had for the new logo, something with a nice character even adorable as it is that this is a community and we all get along, respecting the colors and proposing another flatter typography to be more readable. Looking for the logo to be responsive

openSUSE

I quite like it, remember that everything is up for question so feel free to try it on some color palettes that still use Green as the primary color, but don't neccesarily use the existing openSUSE branding, I think one of the goals of having a new logo should be to move to some form of green thats much easier for designers to work with.

@simotek

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commented Jun 6, 2019

Agreed with @hellcp. The name should be discussed first. We don't wanna waste time making a chameleon as a logo if the name will be DragonOS.. (Daenerys as a logo, not bad sunglasses)

While I kind of agree here, most people i've spoken to still want to keep some connection with SUSE / old openSUSE, and generally a suggestion of a way to do that is keep the logo as some form of green charmelion / gecko / lizard. So creating new suggestions along this line of thought is probably not really going to waste time.

When we get around to voting on this issue people are going to be much more likely to vote to change the logo if they see an alternative that they like.

@ancorgs

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commented Jun 6, 2019

I clearly prefer this #93 (comment)
over this #93 (comment)

The latter inspires me weakness instead of fun, if you get what I mean.

@cyntss

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commented Jun 6, 2019

The new logo proposed by @athano is just great!

image

@athano

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commented Jun 6, 2019

With pleasure I make all the changes that are to improve; but if I wanted to propose something to you; if we want to change the logo in any case we should make a strategic pause because it does not make much sense to design a logo focusing on "openSUSE" if on the other hand we are hoping to change the name.

I think we focus on giving a solution to have a new name, and then there is born the concept of the logo.
@hellcp

@hellcp

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commented Jun 6, 2019

I mean, I am holding off myself from doing any additional designs before that, so pretty much

@alpvonkri

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commented Jun 7, 2019

This is an idea that I had for the new logo, something with a nice character even adorable as it is that this is a community and we all get along, respecting the colors and proposing another flatter typography to be more readable. Looking for the logo to be responsive

openSUSE

Totally love it, marvelous design. Super LOVE @athano work.

@marinho8bit

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commented Jun 8, 2019

@athano send me the art in inkscape format, please? marinho8bit@gmail.com

@Kreyren

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commented Jun 8, 2019

Proposing OpenGeeko name

@ioannes94

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commented Jun 9, 2019

I propose "Chameleon Linux" as a new name. From there it would be divided as Chameleon Leap, Chameleon Tumbleweed, Chameleon Argon and Krypton.

@lproven

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commented Jun 11, 2019

Continuing the issue, some more logos of course:
[...]

I like this a lot, but regarding the detached spiral tail, I thought I should remind people that a single spiral is the Debian logo and we should not tread on their toes.

https://screenshots.debian.net/images/logos/debian.svg

@lproven

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commented Jun 11, 2019

Proposing OpenGeeko name

The word "geek" is has both positive and negative implications.

geek1
/ɡiːk/
informal
noun
noun: geek; plural noun: geeks

1.
an unfashionable or socially inept person.
    a knowledgeable and obsessive enthusiast.
    "a computer geek"
2.
US
a performer at a carnival or circus whose show consists of bizarre or grotesque acts.
@lproven

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commented Jun 11, 2019

We don't wanna waste time making a chameleon as a logo if the name will be DragonOS.

Small reminder:
https://www.dragonflybsd.org/

@ppromet

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commented Jun 11, 2019

Proposing OpenGeeko name

The word "geek" is has both positive and negative implications.

geek1
/ɡiːk/
informal
noun
noun: geek; plural noun: geeks

1.
an unfashionable or socially inept person.
    a knowledgeable and obsessive enthusiast.
    "a computer geek"
2.
US
a performer at a carnival or circus whose show consists of bizarre or grotesque acts.

I think "Geeko" is the name of SUSE's chameleon mascot?
See: https://en.opensuse.org/openSUSE:Artwork_brand
"The openSUSE Linux distribution is identified by the Geeko chameleon which can be accompanied by the openSUSE logotype."

@Kreyren

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commented Jun 11, 2019

@ppromet SUSE's calling it Gecko not Geeko afaik.

@lrupp

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commented Jun 11, 2019

I'm sorry to say, but this proposal looks to me like a childish try to make openSUSE more attractive to kids.

While I understand that established logos and other stuff needs to be put on discussion once a new generation comes into play - I have to admit that I've not seen much more from this new generation than this logo and naming stuff. Where is the benefit of irritating and displeasing old users or even the former creators of the current logo?
Has anyone talked to them before?

@ppromet

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commented Jun 12, 2019

@ppromet SUSE's calling it Gecko not Geeko afaik.

Gecko is Mozilla’s web engine.
Geeko’s name appears in openSUSE’s official wiki (see my link above).

@ppromet

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commented Jun 12, 2019

@ppromet SUSE's calling it Gecko not Geeko afaik.

And also from SUSE’s official Twitter :)

https://twitter.com/suse/status/1096605229028728832?s=21

@bobblkabb

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commented Jun 12, 2019

Please don't call it "Geeko", it's a proper distribution, not a joke!
Maybe we should emancipate ourselves regarding name and logo. openSUSE doesn't have the greatest standing outside its 'bubble'. Many people see it as old fashioned and heavy. Something new and fresh could attract those audience, show them 'we're different' even though we're not. ;-)

@RokerHRO

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commented Jun 12, 2019

The logo from @athano looks nice. Albeit it does not remind me on a chamæleon, but on a mixture of sea horse and tadpole, because it has not visible limbs at all. :-)

@arcanerr

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commented Jun 12, 2019

Dear folks,
I'm just a happy openSUSE user and didn't contribute to the project (yet), but I want to let you know what actually was the very first and immediate association I had when I saw the concepts of the Geeko without limbs but with only spiral tail logo. It was: https://www.imdb.com/title/tt0103644/mediaviewer/rm957568768
I don't want to offend anybody, I don't have any knowledge about logo design nor do I have a better idea, nor any point whether this association is problematic at all, because I may be the only one having it. But still, I wanted to draw your attention to it.

@datenteiler

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commented Jun 13, 2019

Continuing the issue, some more logos of course:

openSUSE-logos-suggestion-white2
openSUSE-logos-suggestion-dark2

I like the first two logo sets the most. The other logos are way too cute for me. :-)

@Kreyren

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commented Jun 13, 2019

Can we just avoid doing flat design for logos like every 2nd "creative" pleb? 💢

@hellcp

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commented Jun 13, 2019

Can we just avoid doing flat design for logos like every 2nd "creative" pleb? anger

For a designer, you are pretty slow to suggest something yourself. I'm waiting for a "non-pleb" proposal of yours...

@Kreyren

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commented Jun 14, 2019

@hellcp Not interested, you would have to bait me more :p

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