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Immersive Geo: AR, VR, Mixed Reality

Meta Trend

Human Computer Interaction


Immersive Geo: AR, VR, Mixed Reality


Virtual reality (VR) refers to computer technologies that use software to generate realistic images, sounds and other sensations that replicate a real environment. Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

What is new or emerging?

After an initial flourish of AR Applications by Layar, Metaio and Wikitude - including interoperability based on open standards [1, 2] - the AR market cooled until recent product announcements by large vendors: Pokemon Go in Summer 2016; Apple demoed new take on AR at WWDC 2017; Microsoft Hololens.

Why might it matter?

Increased understanding of the world around us, such as accurate location of utilities networks.


AfterNext: Eyewear that is acceptable to mass market remains elusive. Commercial applications, e.g., construction and maintenance industries, may lead deployments.


Disruptive: Predictions have been made that AR/VR will be as disruptive as cellular feature phones and that AR will be the 8th Mass Media

Gartner Hype Curve phase

Peak of Inflated Expectations

Technology Readiness Level

Previous Augmented Reality standards and operational products (TRL9) need to be re-hosted and extended in new device web technologies. TRL3

Discussion Issue

Discussion of Trend on GitHub


1. OGC Augmented Reality Markup Language 2.0 (ARML 2.0)

2. Interoperable Mass Market AR first demonstrated

3. Keynote at AWE 2013: Augmented Reality is the 8th Mass Medium by Tomi Ahonen


URL to technology implementation examples

Geospatial Tech Category

OGC Working Groups

Augmented Reality (AR) Pilot under development

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