diff --git a/bindata/oauth-apiserver/svc.yaml b/bindata/oauth-apiserver/svc.yaml
index 6588a115b..ac1154d28 100644
--- a/bindata/oauth-apiserver/svc.yaml
+++ b/bindata/oauth-apiserver/svc.yaml
@@ -7,6 +7,8 @@ metadata:
     service.alpha.openshift.io/serving-cert-secret-name: serving-cert
     prometheus.io/scrape: "true"
     prometheus.io/scheme: https
+  labels:
+    app: openshift-oauth-apiserver
 spec:
   selector:
     apiserver: "true"
diff --git a/pkg/operator/assets/bindata.go b/pkg/operator/assets/bindata.go
index 52961794d..ae932fdd4 100644
--- a/pkg/operator/assets/bindata.go
+++ b/pkg/operator/assets/bindata.go
@@ -483,6 +483,8 @@ metadata:
     service.alpha.openshift.io/serving-cert-secret-name: serving-cert
     prometheus.io/scrape: "true"
     prometheus.io/scheme: https
+  labels:
+    app: openshift-oauth-apiserver
 spec:
   selector:
     apiserver: "true"