diff --git a/web/cypress/integration/logs-page.cy.ts b/web/cypress/integration/logs-page.cy.ts
index d54ec8323..ffc6867db 100644
--- a/web/cypress/integration/logs-page.cy.ts
+++ b/web/cypress/integration/logs-page.cy.ts
@@ -346,7 +346,7 @@ describe('Logs Page', () => {
         .invoke('val')
         .should(
           'equal',
-          '{ log_type="application" } |= "line filter" | json | level=~"error|err|eror|info|inf|information|notice"',
+          '{ log_type="application" } |= `line filter` | json | level=~"error|err|eror|info|inf|information|notice"',
         );
     });
 
@@ -370,7 +370,7 @@ describe('Logs Page', () => {
         .invoke('val')
         .should(
           'equal',
-          '{ log_type="application", kubernetes_namespace_name="gitops" } |= "line filter" | json | level=~"error|err|eror|info|inf|information|notice"',
+          '{ log_type="application", kubernetes_namespace_name="gitops" } |= `line filter` | json | level=~"error|err|eror|info|inf|information|notice"',
         );
     });
 
diff --git a/web/src/__tests__/attribute-filters.spec.ts b/web/src/__tests__/attribute-filters.spec.ts
index c144d76da..b98e055c6 100644
--- a/web/src/__tests__/attribute-filters.spec.ts
+++ b/web/src/__tests__/attribute-filters.spec.ts
@@ -109,7 +109,7 @@ describe('Attribute filters', () => {
         filters: {
           content: new Set(['my search query']),
         },
-        expected: { operator: '|=', value: '"my search query"' },
+        expected: { operator: '|=', value: '`my search query`' },
       },
     ].forEach(({ filters, expected }) => {
       const pipeline = getContentPipelineStage(filters);
@@ -267,11 +267,11 @@ describe('Attribute filters', () => {
       },
       {
         query:
-          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test" } |="some line content" | other="filter" | level="inf"',
+          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test" } |=`some line content` | other="filter" | level="inf"',
         expectedFilters: {
           pod: new Set(['a-pod', 'b-pod']),
           namespace: new Set(['ns-1', 'ns-2']),
-          content: new Set(['some line content']),
+          content: new Set([`some line content`]),
           severity: new Set(['info']),
         },
       },
@@ -295,38 +295,60 @@ describe('Attribute filters', () => {
         },
       },
       {
-        query: '{ kubernetes_pod_name=~"a-pod|b-pod" } |="some line',
+        query: '{ kubernetes_pod_name=~"a-pod|b-pod" } |=`some line',
         expectedFilters: {
           content: new Set(['']),
           pod: new Set(['a-pod', 'b-pod']),
         },
       },
       {
-        query: '{ kubernetes_pod_name=~"a-pod|b-pod" } |="some line" |',
+        query: '{ kubernetes_pod_name=~"a-pod|b-pod" } |=`some line` |',
         expectedFilters: {
-          content: new Set(['some line']),
+          content: new Set([`some line`]),
           pod: new Set(['a-pod', 'b-pod']),
         },
       },
       {
         query:
-          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test", kubernetes_container_name="container-1" } |="some line content" | other="filter" | level="err|eror" or level="unknown" or level=""',
+          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test", kubernetes_container_name="container-1" } |=`some line content` | other="filter" | level="err|eror" or level="unknown" or level=""',
         expectedFilters: {
           pod: new Set(['a-pod', 'b-pod']),
           namespace: new Set(['ns-1', 'ns-2']),
           container: new Set(['container-1']),
-          content: new Set(['some line content']),
+          content: new Set([`some line content`]),
           severity: new Set(['error', 'unknown']),
         },
       },
       {
         query:
-          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test", kubernetes_container_name="container-1" } |="some line content" | other="filter" | level',
+          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test", kubernetes_container_name="container-1" } |=`some line content` | other="filter" | level',
+        expectedFilters: {
+          pod: new Set(['a-pod', 'b-pod']),
+          namespace: new Set(['ns-1', 'ns-2']),
+          container: new Set(['container-1']),
+          content: new Set([`some line content`]),
+          severity: new Set(),
+        },
+      },
+      {
+        query:
+          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test", kubernetes_container_name="container-1" } |=`"some line content"` | other="filter" | level',
+        expectedFilters: {
+          pod: new Set(['a-pod', 'b-pod']),
+          namespace: new Set(['ns-1', 'ns-2']),
+          container: new Set(['container-1']),
+          content: new Set([`"some line content"`]),
+          severity: new Set(),
+        },
+      },
+      {
+        query:
+          '{ kubernetes_pod_name=~"a-pod|b-pod", kubernetes_namespace_name=~"ns-1|ns-2", label="test", kubernetes_container_name="container-1" } |=`"some-line-content"` | other="filter" | level',
         expectedFilters: {
           pod: new Set(['a-pod', 'b-pod']),
           namespace: new Set(['ns-1', 'ns-2']),
           container: new Set(['container-1']),
-          content: new Set(['some line content']),
+          content: new Set([`"some-line-content"`]),
           severity: new Set(),
         },
       },
@@ -381,7 +403,7 @@ describe('Attribute filters', () => {
           severity: new Set(['error', 'unknown']),
         },
         expectedQuery:
-          '{ kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= "new line filter" | other="filter" | level="unknown" or level="" or level=~"error|err|eror"',
+          '{ kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= `new line filter` | other="filter" | level="unknown" or level="" or level=~"error|err|eror"',
       },
       {
         initialQuery:
@@ -392,7 +414,7 @@ describe('Attribute filters', () => {
           severity: new Set(['error']),
         },
         expectedQuery:
-          '{ kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= "new line filter" | other="filter" | level=~"error|err|eror"',
+          '{ kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= `new line filter` | other="filter" | level=~"error|err|eror"',
       },
       {
         initialQuery:
@@ -404,7 +426,7 @@ describe('Attribute filters', () => {
           pod: new Set(['some-pod']),
         },
         expectedQuery:
-          '{ kubernetes_pod_name="some-pod", kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= "new line filter" | other="filter" | level=~"error|err|eror|info|inf|information|notice"',
+          '{ kubernetes_pod_name="some-pod", kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= `new line filter` | other="filter" | level=~"error|err|eror|info|inf|information|notice"',
       },
       {
         initialQuery:
@@ -416,7 +438,7 @@ describe('Attribute filters', () => {
           pod: new Set(['some-pod']),
         },
         expectedQuery:
-          '{ kubernetes_pod_name="some-pod", kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= "new line filter" | other="filter"',
+          '{ kubernetes_pod_name="some-pod", kubernetes_namespace_name=~"namespace-3|namespace-4", label="test" } |= `new line filter` | other="filter"',
       },
       {
         initialQuery:
diff --git a/web/src/attribute-filters.tsx b/web/src/attribute-filters.tsx
index 0adb73e47..5c1d1536b 100644
--- a/web/src/attribute-filters.tsx
+++ b/web/src/attribute-filters.tsx
@@ -219,6 +219,7 @@ export const queryFromFilters = ({
 };
 
 const removeQuotes = (value?: string) => (value ? value.replace(/"/g, '') : '');
+const removeBacktick = (value?: string) => (value ? value.replace(/`/g, '') : '');
 
 export const filtersFromQuery = ({
   query,
@@ -253,7 +254,7 @@ export const filtersFromQuery = ({
         .filter(notUndefined);
       filters.severity = new Set(severityValues);
     } else if (pipelineStage.operator === '|=' && !filters.content) {
-      filters.content = new Set([removeQuotes(pipelineStage.value)]);
+      filters.content = new Set([removeBacktick(pipelineStage.value)]);
     }
   }
 
@@ -345,7 +346,7 @@ export const getContentPipelineStage = (filters?: Filters): PipelineStage | unde
     return undefined;
   }
 
-  return { operator: '|=', value: `"${textValue}"` };
+  return { operator: '|=', value: `\`${textValue}\`` };
 };
 
 export const getSeverityFilterPipelineStage = (filters?: Filters): PipelineStage | undefined => {