diff --git a/CHANGELOG.md b/CHANGELOG.md index 3f2e2211d..e9219e4db 100644 --- a/CHANGELOG.md +++ b/CHANGELOG.md @@ -6,6 +6,11 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0 ## [Unreleased] +* Add `v2` of `BakeOrderHeaders` that ensure header levels are not skipped +* Add post bake recipe that runs after the selected recipe +* Remove `BakeOrderHeaders` from web recipe +* Add `BakeOrderHeaders` to post bake recipe that runs for all books + ## [v2.29.0] - 2025-09-16 * Create recipe for Polish Nursing book diff --git a/docker/run b/docker/run index 8a0e717d2..0b04834d1 100755 --- a/docker/run +++ b/docker/run @@ -1,5 +1,7 @@ #!/usr/bin/env bash +set -eo pipefail + DIR="$( cd "$( dirname "${BASH_SOURCE[0]}" )" >/dev/null 2>&1 && pwd )" extra_args=() @@ -7,6 +9,8 @@ extra_args=() # Environment variables we want to send to the container env_names=( UPDATE_SNAPSHOTS # rspec will update snapshots if this is set + TRACE_ON + PROFILE ) for env_name in "${env_names[@]}"; do diff --git a/lib/kitchen/directions/bake_order_headers.rb b/lib/kitchen/directions/bake_order_headers.rb index 78bc99c25..f19a55db4 100644 --- a/lib/kitchen/directions/bake_order_headers.rb +++ b/lib/kitchen/directions/bake_order_headers.rb @@ -23,6 +23,25 @@ def self.v1(within:, top_header_value: 2) header.name = header_map[header.name] end end + + def self.v2(within:, top_header_value: 1) + last = -1 + within.search('h1,h2,h3,h4,h5,h6').each do |header| + next if header.parent[:'data-type'] == 'metadata' + + depth = header.name[-1].to_i + if last == -1 + depth = top_header_value + elsif depth > last + 1 + depth = last + 1 + end + name = "h#{depth}" + header.name = name + # https://github.com/openstax/rex-web/blob/a3dd80667d6503d6b2eeea0d58c1b775c85b9500/src/app/content/components/Page/contentDOMTransformations.ts#L40 + header['data-rex-keep'] = true if name == 'h2' && header['data-type'] == 'document-title' + last = depth + end + end end end end diff --git a/lib/recipes/bake b/lib/recipes/bake index 1900da415..14cbdce1d 100755 --- a/lib/recipes/bake +++ b/lib/recipes/bake @@ -81,6 +81,7 @@ book_recipes = \ recipe_array = book_recipes recipe_array.push(WEB_RECIPE) if opts[:platform] == 'web' +recipe_array.push(POST_BAKE) recipe_array.push(VALIDATE_OUTPUT) puts Kitchen::Oven.bake( diff --git a/lib/recipes/post_bake.rb b/lib/recipes/post_bake.rb new file mode 100644 index 000000000..daa7c012e --- /dev/null +++ b/lib/recipes/post_bake.rb @@ -0,0 +1,9 @@ +# frozen_string_literal: true + +require_relative '../kitchen/book_recipe' + +POST_BAKE = Kitchen::BookRecipe.new(book_short_name: :post_bake) do |doc| + book = doc.book + + BakeOrderHeaders.v2(within: book) +end diff --git a/lib/recipes/recipes_helper.rb b/lib/recipes/recipes_helper.rb index 0342e4ff6..3acc66857 100644 --- a/lib/recipes/recipes_helper.rb +++ b/lib/recipes/recipes_helper.rb @@ -3,6 +3,7 @@ require_relative '../imports_for_recipes' require 'slop' require_relative 'validate' +require_relative 'post_bake' # Takes a block and silences any `puts` from that block def silenced diff --git a/lib/recipes/web-generic/recipe.rb b/lib/recipes/web-generic/recipe.rb index 4df4d0a3c..552486114 100644 --- a/lib/recipes/web-generic/recipe.rb +++ b/lib/recipes/web-generic/recipe.rb @@ -13,8 +13,6 @@ # Web directions BakeImages.v1(book_pages: book_pages, resources: resources) book_pages.each do |page_or_composite| - BakeOrderHeaders.v1(within: page_or_composite) - page_or_composite.search('[data-type="example"]').each do |example| BakeExerciseWithTitle.v1(within: example) end diff --git a/spec/kitchen_spec/directions/bake_order_headers_spec.rb b/spec/kitchen_spec/directions/bake_order_headers_spec.rb index 4bea5cd8f..dd1722660 100644 --- a/spec/kitchen_spec/directions/bake_order_headers_spec.rb +++ b/spec/kitchen_spec/directions/bake_order_headers_spec.rb @@ -22,8 +22,38 @@ ).pages.first end + let(:page_with_random_headers) do + book_containing(html: + one_chapter_with_one_page_containing( + <<~HTML +
a paragraph
+paragraph
+Welcome to Principles of Accounting, an OpenStax resource. This textbook was written to increase student access to high-quality learning materials, maintaining highest standards of academic rigor at little to no cost.
OpenStax is a nonprofit based at Rice University, and it’s our mission to improve student access to education. Our first openly licensed college textbook was published in 2012, and our library has since scaled to over 30 books for college and AP® courses used by hundreds of thousands of students. OpenStax Tutor, our low-cost personalized learning tool, is being used in college courses throughout the country. Through our partnerships with philanthropic foundations and our alliance with other educational resource organizations, OpenStax is breaking down the most common barriers to learning and empowering students and instructors to succeed.
You have been elected as the coordinator of committees for your school’s business honor society. In essence, this makes you the manager of all the committees. This is a new position that was created because the committees have never been evaluated for their effectiveness within the organization. Your job in this position is to ensure that the committees—such as recruiting, fundraising, community service, professional activities, and regional and national conference presentations—are operating within the goals put forth in the society’s mission statements, as well as to assess the effectiveness and efficiency of each committee in meeting the organization’s goals. Your starting point is to understand the overriding mission—the strategic direction and purpose—of the society. Next, you want to understand how each committee fits into the strategic goal of the society and then identify the separate goals of each committee. Once you understand the purpose and goal of each committee, it will be necessary to know how each committee is going about meeting its goals. Last, you will evaluate each committee to see if the goals are being met.
@@ -804,7 +804,7 @@One day, at your part-time job in a local coffee shop, you realize that the employees throw many pounds of used coffee grounds in the trash each day. From an environmental perspective, you are concerned because of the volume of trash being transferred to the landfill. From a business perspective, you wonder if discarding the used grounds is the only option. Could those coffee grounds be used in a profitable manner? After a bit of research, you discover that, if prepared in certain ways, used coffee grounds are good as fertilizer, can kill insects on some plants, can be used as a body scrub, among other options. A recent radio talk show discussed the possibility that coffee grounds could be used as an alternative fuel source, and you learned that coffee grounds are actually being used to help fuel buses in London.
@@ -3793,7 +3793,7 @@@@ -1271,7 +1271,7 @@
Welcome to your Algebra 1 module! We're genuinely excited for you to join our community and embark on a transformative learning journey!
This user-friendly guide is your roadmap to navigating the features and resources of our unique Algebra I content. Let's raise the bar on your algebra skills—get started with confidence today!
@@ -1486,7 +1486,7 @@
Throughout the Algebra I curriculum, you will find Desmos activities and graphing calculators embedded in lessons. Desmos activities are interactive online problem sets located on the Desmos website. They can be assigned to your students and graded automatically if you have a Desmos account. Desmos graphing calculators are interactive online graphs embedded under graphing problems in the Algebra I course. Note, the embedded calculator adheres to instructional requirements, not assessment requirements.
We have created a how-to guide with helpful screenshots and links to help you and your students use Desmos. If you need additional help, view the official Desmos guide.
@@ -1656,7 +1656,7 @@
@@ -1665,9 +1665,9 @@
Use the information in this section to support and elevate your academic journey. Get tips for studying, time management, and working successfully on group projects. Explore this content and more in the OpenStax textbook Preparing for College Success, always available free online. Amplify your academic achievement and prepare for the successful future you deserve!
Questions to Consider:
Another way to look at learning is through the biological lens. When we go through the learning process outlined above, our brains actually change. This is called neuroplasticity, or the brain’s ability to form or reorganize neural pathways in reaction to the learning process. This means that your brain changes when you learn something new, especially if you practice it and fail at getting it right the first time. When you get better at a skill, such as throwing a curveball or learning how to solve for X, your brain is actually reorganizing itself so that you can perform those tasks more quickly. Bloom’s Taxonomy is a hierarchical framework used to classify learning objectives and cognitive skills into six levels of complexity. The first and lowest level is “remember.” At this level, you are attempting to recall information, such as definitions of terms or steps in a process. You don’t have to really understand (that will come next) the concepts at this level. For example, you may be able to memorize the steps to perform the quadratic equation by naming them in order, but that doesn’t mean you truly understand the processes involved and the effects of each step. The second level is “understand.” This is the stage in which you can explain or describe a concept in your own words. Usually, if you have restated a term, concept, or process in your own words, you have a basic understanding of it. Again, these are lower levels of Bloom’s Taxonomy and are the fundamental first steps if you want to move higher up on the taxonomy. The next level is “apply,” which indicates that you know the concept well enough to use it in a new context. Math classes often ask you to remember and understand the steps of a formula and the reason you would use it but then ask you to use that formula in a new problem.Learning, Studying, and Test-Taking
+ Learning, Studying, and Test-Taking
The Learning Process
+ The Learning Process
Bloom’s Taxonomy
+ Bloom’s Taxonomy
@@ -2087,7 +2087,7 @@
@@ -2095,7 +2095,7 @@
Questions to Consider:
@@ -2209,7 +2209,7 @@@@ -2263,7 +2263,7 @@
@@ -2287,7 +2287,7 @@
@@ -3186,7 +3186,7 @@ -
@@ -3739,7 +3739,7 @@ -
@@ -3908,7 +3908,7 @@ -
@@ -3945,7 +3945,7 @@ -
On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -6600,7 +6600,7 @@Remember that variables represent values in the problem that can change.
Let's examine two examples of how to write statements algebraically using symbols.
We want to express the following statement using symbolic language: The sum of three consecutive integers is 372.
Step 1 - Read the problem.
The sum of three consecutive integers is 372.
Step 2 - Identify the variables and known values. If needed, sketch a picture of the scenario.
@@ -7144,7 +7144,7 @@ -On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -8990,7 +8990,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -11903,7 +11903,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -13860,7 +13860,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -15503,7 +15503,7 @@For equations to be equivalent, inverse operations are used and must be applied to both sides of an equation so it remains balanced.
Inverse operations are operations that “undo” other operations.
Solve
Since 3 is being multiplied by
@@ -17168,7 +17168,7 @@ -
On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -17388,7 +17388,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -22843,7 +22843,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -27723,7 +27723,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -30196,7 +30196,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -32800,7 +32800,7 @@After these activities, you completed the following practice:
1.11.5: Practice
On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -34604,7 +34604,7 @@After these activities, you completed the following practice:
1.12.5: Practice
On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -43256,7 +43256,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -45337,7 +45337,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -51420,7 +51420,7 @@On a scale of 1 to 5, how confident do you feel about the learning goals of this lesson?
@@ -52909,7 +52909,7 @@@@ -52942,7 +52942,7 @@
@@ -52964,7 +52964,7 @@ -
@@ -53009,7 +53009,7 @@ -
@@ -53147,7 +53147,7 @@ -
@@ -53170,7 +53170,7 @@
There are a number of strategies a teacher can use to encourage fruitful discussion opportunities (Hattie, Fisher, & Frey, 2017). These include:
@@ -53316,7 +53316,7 @@
-
@@ -53328,7 +53328,7 @@
Incorporating goal setting into instruction creates a forward feedback loop of motivation and learning.
When incorporating goal setting into instruction, it is important to find the right balance of difficulty, customized to the learner’s current ability level. Goals should be hard, but achievable
@@ -53380,7 +53380,7 @@
Engaging in spaced practice can be particularly beneficial for cumulative exams, such as the End-of-Course STAAR exam or similar summative assessments. Students often approach cumulative exams by engaging in long, cramming sessions the night before the exam. With spaced practice, students are encouraged to engage with new and old information over multiple, regular, and shorter sessions. By regularly retrieving this information over a longer period of time, the knowledge becomes easier to retrieve in the future and lasts longer Each unit has a short, 5-question STAAR quiz associated with it, and there are also two longer, 15-question STAAR exams covering all the TEKS from each semester. Have students revisit concepts from earlier units periodically using these quizzes and exams throughout the school year (not just in the final lead-up to the end of year STAAR exam).
@@ -53413,7 +53413,7 @@
-
@@ -53423,7 +53423,7 @@
As educators, we have all heard about or learned about “learning styles” such as visual learners vs auditory learners. That said, it turns out the notion of “learning styles” is not actually supported by research, and in fact a large body of work suggests that everybody learns better through a combination of words and pictures. This body of work has culminated in the “Multimedia Learning Principle” which asserts that people learn better from words and pictures than from words alone (Mayer, 2022). The theory behind the Multimedia Learning Principle is related to “cognitive load.” It appears humans have separate working memory loads for our auditory and visual channels. If we can split information between these channels, it frees up “cognitive load” for us to process the information. This principle should be particularly effective for subjects that are difficult to learn and require a high amount of “cognitive load,” or for students that are struggling to make sense of a concept. Whenever possible, try to supplement verbal information with visual information and try to supplement visual information with verbal explanations. Try to make these supplements complementary, rather than redundant. The goal is to facilitate students making connections between the visual information and the auditory information, and to free up some processing space in both channels by dividing the load between them.
@@ -53464,7 +53464,7 @@
Sometimes referred to as “active learning” or “generative learning,” this principle suggests that students learn better when they participate in a generative learning activity, such as summarizing, mapping, drawing, imagining, self-testing, self-explaining, teaching, or enacting. Any activity that encourages students to engage in cognitive processes that are necessary for learning would be considered “active learning.” For example, selecting the most important ideas, mentally organizing them into a coherent structure, and integrating it with relevant prior knowledge activated from long-term memory would be an activity that supports students’ generative learning. Build in time in your lessons for students to be active participants in their learning and to generate some demonstration of their understanding. Minimize lecturing and passive learning and instead devote class time to structured activities in which students build a representation of their knowledge. This can be as simple as explaining what they just learned to a partner, or more complex like drawing the relationship between what they just learned and concepts they have previously mastered. Students don’t have to be elaborate, but evidence suggests that generative learning activities are more effective when there are some scaffolds in place supporting the students’ process and when the load imposed by the activity is minimized. OpenStax is part of Rice University, which is a 501(c)(3) nonprofit charitable corporation. As an educational initiative, it's our mission to transform learning so that education works for every student. Through our partnerships with philanthropic foundations and our alliance with other educational resource companies, we're breaking down the most common barriers to learning. Because we believe that everyone should and can have access to knowledge. Since its founding, the United States has relied on citizen participation to govern at the local, state, and national levels. This civic engagement ensures that representative democracy will continue to flourish and that people will continue to influence government. The right of citizens to participate in government is an important feature of democracy, and over the centuries many have fought to acquire and defend this right. During the American Revolution (1775–1783), British colonists fought for the right to govern themselves. In the early nineteenth century, agitated citizens called for the removal of property requirements for voting so poor White men could participate in government just as wealthy men could. Throughout the late nineteenth and twentieth centuries, women, African Americans, Native Americans, and many other groups fought for the right to vote and hold office. How to Promote Effective Classroom Discussion
+ How to Promote Effective Classroom Discussion
@@ -53219,7 +53219,7 @@
-
-
+
Growth Mindset
+
Goal Setting
How to use Goal Setting in Instruction
+ How to use Goal Setting in Instruction
+
Spaced Retrieval Practice
Spaced Retrieval Practice in the OpenStax Algebra 1 Curriculum
+ Spaced Retrieval Practice in the OpenStax Algebra 1 Curriculum
+
Multimedia Principle
How to use the Multimedia Learning Principle
+ How to use the Multimedia Learning Principle
+
Generative Learning Principle
Using the Generative Activity Principle
+ Using the Generative Activity Principle
About OpenStax
+ About OpenStax
+
Introduction
+
1.1
What is Government?
@@ -821,7 +821,7 @@ Michael Zarkin, Westminster College
+
1.2
Who Governs? Elitism, Pluralism, and Tradeoffs
@@ -949,7 +949,7 @@ Michael Zarkin, Westminster College
-
+
1.3
Engagement in a Democracy
@@ -1147,7 +1147,7 @@ Michael Zarkin, Westminster College
The U.S. Constitution, see Figure 2.1, is one of the world’s most enduring symbols of democracy. It is also the oldest, and shortest, written constitutions of the modern era still in existence. Its writing was by no means inevitable, however. In many ways, the Constitution was both the culmination of American (and British) political thought about government power and a blueprint for the future.
@@ -1824,7 +1824,7 @@ Michael Zarkin, Westminster CollegeAfter studying this chapter, you will be able to:
Though you may approach a course in anatomy and physiology strictly as a requirement for your field of study, the knowledge you gain in this course will serve you well in many aspects of your life. An understanding of anatomy and physiology is not only fundamental to any career in the health professions, but it can also benefit your own health. Familiarity with the human body can help you make healthful choices and prompt you to take appropriate action when signs of illness arise. Your knowledge in this field will help you understand news about nutrition, medications, medical devices, and procedures and help you understand genetic or infectious diseases. At some point, everyone will have a problem with some aspect of their body and your knowledge can help you to be a better parent, spouse, partner, friend, colleague, or caregiver.
@@ -695,7 +695,7 @@ Shobhana Natarajan, Alcon Laboratories, Inc.After studying this chapter, you will be able to:
The smallest, most fundamental material components of the human body are basic chemical elements. In fact, chemicals called nucleotide bases are the foundation of the genetic code with the instructions on how to build and maintain the human body from conception through old age. There are about three billion of these base pairs in human DNA.
@@ -2428,7 +2428,7 @@ Decompression sickness (DCS) is a condition in which gases dissolved in the blooAfter studying this chapter, you will be able to:
@@ -4578,7 +4578,7 @@ Is this a legitimate example of an exchange reaction? Why or why not?You developed from a single fertilized egg cell into the complex organism containing trillions of cells that you see when you look in a mirror. During this developmental process, early, undifferentiated cells differentiate and become specialized in their structure and function. These different cell types form specialized tissues that work in concert to perform all of the functions necessary for the living organism. Cellular and developmental biologists study how the continued division of a single cell leads to such complexity and differentiation.
@@ -4595,7 +4595,7 @@ Is this a legitimate example of an exchange reaction? Why or why not?Welcome to Principles of Economics 2e (2nd Edition), an OpenStax resource. This textbook was written to increase student access to high-quality learning materials, maintaining highest standards of academic rigor at little to no cost.
OpenStax is a nonprofit based at Rice University, and it’s our mission to improve student access to education. Our first openly licensed college textbook was published in 2012, and our library has since scaled to over 25 books for college and AP® courses used by hundreds of thousands of students. OpenStax Tutor, our low-cost personalized learning tool, is being used in college courses throughout the country. Through our partnerships with philanthropic foundations and our alliance with other educational resource organizations, OpenStax is breaking down the most common barriers to learning and empowering students and instructors to succeed.
Who do you consider part of your family? How many mothers do you have? Could you or would you marry your cousin? Each of these questions asks us to consider how our society structures kinship. Through the study of kinship within our own and other societies, we better understand such things as the connections that individuals have across generations; how a cultural group manages procreation and childcare; the ways that material assets, power, and influence are inherited; and the choices an individual has for marriage.
@@ -510,7 +510,7 @@ Mark Witte, Northwestern UniversityViewed from space, Earth offers no clues about the diversity of life it harbors. The first forms of life on Earth are thought be microorganisms that existed for billions of years in the ocean before plants and animals appeared. The mammals, birds, and flowers that we see in modern times are mostly “recent” species, originating 130 to 200 million years ago. In fact, only in the last 300,000 years have humans started looking like we do today.
@@ -901,7 +901,7 @@ Yael Avissar, Rhode Island CollegeOpenStax is part of Rice University, which is a 501(c)(3) nonprofit charitable corporation. As an educational initiative, it’s our mission to transform learning so that education works for every student. Through our partnerships with philanthropic foundations and our alliance with other educational resource companies, we’re breaking down the most common barriers to learning. Because we believe that everyone should and can have access to knowledge.
Most instances of motion in everyday life involve changes in displacement and velocity that occur in more than one direction. For example, when you take a long road trip, you drive on different roads in different directions for different amounts of time at different speeds. How can these motions all be combined to determine information about the trip such as the total displacement and average velocity? If you kick a ball from ground level at some angle above the horizontal, how can you describe its motion? To what maximum height does the object rise above the ground? How long is the object in the air? How much horizontal distance is covered before the ball lands? To answer questions such as these, we need to describe motion in two dimensions.
@@ -459,7 +459,7 @@What is your first reaction when you hear the word “physics”? Did you imagine working through difficult equations or memorizing formulas that seem to have no real use in life outside the physics classroom? Many people come to the subject of physics with a bit of fear. But as you begin your exploration of this broad-ranging subject, you may soon come to realize that physics plays a much larger role in your life than you first thought, no matter your life goals or career choice.
@@ -433,7 +433,7 @@ Professor of Science EducationCertainly our attempts to understand the universe are not complete. As new technologies and new ideas allow us to gather more and better data about the cosmos, our present picture of astronomy will very likely undergo many changes. Still, as you read our current progress report on the exploration of the universe, take a few minutes every once in a while just to savor how much you have already learned.
Miller, Ron, and William Hartmann. The Grand Tour: A Traveler’s Guide to the Solar System. 3rd ed. Workman, 2005. This volume for beginners is a colorfully illustrated voyage among the planets.
Sagan, Carl. Cosmos. Ballantine, 2013 [1980]. This tome presents a classic overview of astronomy by an astronomer who had a true gift for explaining things clearly. (You can also check out Sagan’s television series Cosmos: A Personal Voyage and Neil DeGrasse Tyson’s current series Cosmos: A Spacetime Odyssey.)
Tyson, Neil DeGrasse, and Don Goldsmith. Origins: Fourteen Billion Years of Cosmic Evolution. Norton, 2004. This book provides a guided tour through the beginnings of the universe, galaxies, stars, planets, and life.
@@ -1680,7 +1680,7 @@ Light travels 3 × 105 km in 1 s. So, let’s calculate howMuch to your surprise, a member of the Flat Earth Society moves in next door. He believes that Earth is flat and all the NASA images of a spherical Earth are either faked or simply show the round (but flat) disk of Earth from above. How could you prove to your new neighbor that Earth really is a sphere? (When you’ve thought about this on your own, you can check later in the chapter for some suggested answers.)
@@ -1784,7 +1784,7 @@ Light travels 3 × 105 km in 1 s. So, let’s calculate howGingerich, O. “From Aristarchus to Copernicus.” Sky & Telescope (November 1983): 410.
Gingerich, O. “Islamic Astronomy.” Scientific American (April 1986): 74.
Suppose that you have been assigned the task of organizing an event welcoming the staff of WorldCorp’s recently acquired airline to the WorldCorp family. You are asked to write a speech and create a PowerPoint presentation, which celebrates the joining of the airline crew with WorldCorp employees, and helps to orientate the new employees to their new home. The presentation should highlight some of WorldCorp’s accomplishments, including an emphasis on WorldCorp’s ethical standards. @@ -617,7 +617,7 @@ To reach the Community Hubs, visit www.oercommons.org/hubs/OpenStax.
Martin Shkreli, an aspiring pharmaceutical entrepreneur and former hedge fund manager, made headlines in 2015 when he capitalized on a profitable and controversial business opportunity. As the founder and CEO of Turing Pharmaceuticals, Shkreli obtained the expired patent for a lifesaving drug used to combat HIV. He raised the U.S. market price overnight from $13.50 to $750.00 per pill—a 5000% increase. When criticism by the medical community, the public, and 2016 presidential candidates led to demands for a return to the original pricing, Shkreli defended his decision as a smart business practice that contributed to his firm’s bottom line. Eventually, he agreed to reverse the price but later reneged on his promise, offering instead to provide discounts to hospitals. Infectious disease specialists and patient advocates rejected Shkreli’s argument that his “price adjustment strategy” was helpful for patients because those being treated would need the drug long after being released from the hospital. Although the pricing strategy was not illegal, Shkreli was investigated and found guilty of securities fraud that involved falsely raising money from hedge-fund investors and stealing money from his drug company to repay investors. WW-test notes that opener is 194 words. @@ -3275,7 +3275,7 @@ footer section in the bottom margin of each page in a document that may contain
In our earlier example, the cost of the thousands of tubes of toothpaste is the Cost of Goods Sold. The difference between what the retailer paid the wholesaler for the toothpaste and revenue generated by selling the toothpaste to consumers is their Gross Profit. However, to generate sale revenue, merchandising firms incur expenses related to the process of selling the merchandise; hence, the deduction of Selling & Administrative expenses from their Gross Profit. Selling & Administrative Expenses are those expenses incurred by a merchandising firm that are not directly tied to the manufacturing costs of the product and include such expenses as insurance, marketing, administrative salaries and rent. Although this is a simplified Income Statement, it gives you an idea of how merchandising firms begin to account for their basic revenue and costs.
@@ -3547,7 +3547,7 @@ Define/Describe +Elements in various combinations comprise all matter, including living things. Some of the most abundant elements in living organisms include carbon, hydrogen, nitrogen, oxygen, sulfur, and phosphorus. These form the nucleic acids, proteins, carbohydrates, and lipids that are the fundamental components of living matter. Biologists must understand these important building blocks and the unique structures of the atoms that comprise molecules, allowing for cells, tissues, organ systems, and entire organisms to form.
@@ -2514,7 +2514,7 @@ effect on your daily life.Food provides the body with the nutrients it needs to survive. Many of these critical nutrients are biological macromolecules, or large molecules, necessary for life. Different smaller organic molecule (monomer) combinations build these macromolecules (polymers). What specific biological macromolecules do living things require? How do these molecules form? What functions do they serve? We explore these questions in this chapter.
@@ -4838,7 +4838,7 @@ Ryan K. Department of Biology, Texas A&M University.Ethics consists of the standards of behavior to which we hold ourselves in our personal and professional lives. It establishes the levels of honesty, empathy, and trustworthiness and other virtues by which we hope to identify our personal behavior and our public reputation. In our personal lives, our ethics sets norms for the ways in which we interact with family and friends. In our professional lives, ethics guides our interactions with customers, clients, colleagues, employees, and shareholders affected by our business practices (Figure 1.1).
@@ -578,7 +578,7 @@From the time of barter to the age of bitcoin, most people engaged in business transactions have sought trust. Without trust, which is a fundamental outcome of ethical behavior, not just business relationships but all relationships would collapse. To develop insight into our own concepts of ethics, this chapter looks at how ethical systems have developed over time, beginning with the distinction between ethics and the law.
@@ -1597,7 +1597,7 @@Even though they are business decisions, the choices we make at work can be personal in that they begin with our use of conscience. Just as the human body requires nourishment and care, so the conscience needs attention. Developmental psychologists have long understood that the formation of conscience, and the emergence of an individual in whom being and doing are comfortably aligned, take place over time. There are no shortcuts. Imperfection, self-doubt, and mistakes are part of the process. But what counts in life—including our choice of profession as well as the way we live our personal lives—is the manner in which we apply wisdom, education, and experience in forming the decisions we make and in becoming the person we wish to be.
@@ -3634,7 +3634,7 @@In the past few years, major earthquakes have occurred in several countries around the world. In January 2010, an earthquake of magnitude 7.3 hit Haiti. A magnitude 9 earthquake shook northeastern Japan in March 2011. In April 2014, an 8.2-magnitude earthquake struck off the coast of northern Chile. What do these numbers mean? In particular, how does a magnitude 9 earthquake compare with an earthquake of magnitude 8.2? Or 7.3? Later in this chapter, we show how logarithmic functions are used to compare the relative intensity of two earthquakes based on the magnitude of each earthquake (see Example 1.39).
@@ -724,7 +724,7 @@ Zhenbu Zhang, Jackson State UniversityYour alarm goes off and, after hitting “snooze” once or twice, you pry yourself out of bed. You make a cup of coffee to help you get going, and then you shower, get dressed, eat breakfast, and check your phone for messages. On your way to school, you stop to fill your car’s gas tank, almost making you late for the first day of chemistry class. As you find a seat in the classroom, you read the question projected on the screen: “Welcome to class! Why should we study chemistry?”
@@ -679,7 +679,7 @@ Wei Zhang, University of Colorado–BoulderIn 1054, Chinese astronomers recorded the appearance of a “guest star” in the sky, visible even during the day, which then disappeared slowly over the next two years. The sudden appearance was due to a supernova explosion, which was much brighter than the original star. Even though this supernova was observed almost a millennium ago, the remaining Crab Nebula (Figure 2.1) continues to release energy today. It emits not only visible light but also infrared light, X-rays, and other forms of electromagnetic radiation. The nebula emits both continuous spectra (the blue-white glow) and atomic emission spectra (the colored filaments). In this chapter, we will discuss light and other forms of electromagnetic radiation and how they are related to the electronic structure of atoms. We will also see how this radiation can be used to identify elements, even from thousands of light years away.
@@ -7255,7 +7255,7 @@ Convert 50 °F to °C and K.It’s a cold day in Antarctica. In fact, it’s always a cold day in Antarctica. Earth’s southernmost continent, Antarctica experiences the coldest, driest, and windiest conditions known. The coldest temperature ever recorded, over one hundred degrees below zero on the Celsius scale, was recorded by remote satellite. It is no surprise then, that no native human population can survive the harsh conditions. Only explorers and scientists brave the environment for any length of time.
@@ -664,7 +664,7 @@ Diane Valade, Piedmont Virginia Community CollegeFor some activities we perform, the order of certain operations does not matter, but the order of other operations does. For example, it does not make a difference if we put on the right shoe before the left or vice-versa. However, it does matter whether we put on shoes or socks first. The same thing is true for operations in mathematics.
The commutative property of addition states that numbers may be added in any order without affecting the sum.
For the following exercises, perform the given operations.
It’s a cold day in Antarctica. In fact, it’s always a cold day in Antarctica. Earth’s southernmost continent, Antarctica experiences the coldest, driest, and windiest conditions known. The coldest temperature ever recorded, over one hundred degrees below zero on the Celsius scale, was recorded by remote satellite. It is no surprise then, that no native human population can survive the harsh conditions. Only explorers and scientists brave the environment for any length of time.
@@ -878,7 +878,7 @@ Diane Valade, Piedmont Virginia Community CollegeFor some activities we perform, the order of certain operations does not matter, but the order of other operations does. For example, it does not make a difference if we put on the right shoe before the left or vice-versa. However, it does matter whether we put on shoes or socks first. The same thing is true for operations in mathematics.
The commutative property of addition states that numbers may be added in any order without affecting the sum.
For the following exercises, perform the given operations.
For most people, the term territorial possession indicates restrictions, usually dealing with trespassing or rite of passage and takes place in some foreign location. What most Americans do not realize is that from September through December, territorial possession dominates our lifestyles while watching the NFL. In this area, territorial possession is governed by the referees who make their decisions based on what the chains reveal. If the ball is at point A
For the following exercises, find the x-intercept and the y-intercept without graphing.
Toward the end of the twentieth century, the values of stocks of Internet and technology companies rose dramatically. As a result, the Standard and Poor’s stock market average rose as well. The graph above tracks the value of that initial investment of just under $100 over the 40 years. It shows that an investment that was worth less than $500 until about 1995 skyrocketed up to about $1100 by the beginning of 2000. That five-year period became known as the “dot-com bubble” because so many Internet startups were formed. As bubbles tend to do, though, the dot-com bubble eventually burst. Many companies grew too fast and then suddenly went out of business. The result caused the sharp decline represented on the graph beginning at the end of 2000.
@@ -133161,7 +133161,7 @@ using the difference of squares formula.For the following exercises, determine whether the relation is a function.
What is your first reaction when you hear the word “physics”? Did you imagine working through difficult equations or memorizing formulas that seem to have no real use in life outside the physics classroom? Many people come to the subject of physics with a bit of fear. But as you begin your exploration of this broad-ranging subject, you may soon come to realize that physics plays a much larger role in your life than you first thought, no matter your life goals or career choice.
@@ -503,7 +503,7 @@ Ulrich Zurcher, Cleveland State UniversityIn 2015, Doug Monahan, CEO and Founder of iBackPack of Texas, Inc. introduced a revolutionary new technology all encased in a typical backpack. The iBackPack boasted capabilities to incorporate WiFi/MiFi, a 20,000 main battery system, smart power transfer cables, and a car-charging system in addition to the ability to carry four notebook computers and the related accessories. Monahan promised it would deliver a “communication hub and corresponding electrical powerhouse for students and business professionals alike.” @@ -617,7 +617,7 @@ Dr. Jean-Claude Franchitti is a Clinical Associate Professor of Computer Science
Here is a bulleted list:
@@ -2023,7 +2023,7 @@ Let us look at one more example. This time it will be the broader topic of ColonThink of a drawer in your kitchen used to store flatware. This drawer likely holds forks, spoons, and knives, and possibly other items such as a meat thermometer and a can opener. The drawer in this case represents a tool used to group a collection of objects. The members of the group are the individual items in the drawer, such as a fork or a spoon.
@@ -230,7 +230,7 @@After completing this section, you should be able to:
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@@ -777,7 +777,7 @@Statistical analysis is the science of collecting, organizing, and interpreting data to make decisions. Statistical analysis lies at the core of data science, with applications ranging from consumer analysis (e.g., credit scores, retirement planning, and insurance) to government and business concerns (e.g., predicting inflation rates) to medical and engineering analysis.
@@ -926,7 +926,7 @@There are many sources of salary data where median salaries for a certain year are published by gender. One source for this type of data is the Bureau of Labor Statistics.
As a group:
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@@ -8791,7 +8791,7 @@ Fell back to HTML parsing for the following contentIn this chapter, you will learn about:
Just like a building needs a firm foundation to support it, your study of algebra needs to have a firm foundation. To ensure this, we begin this book with a review of arithmetic operations with whole numbers, integers, fractions, and decimals, so that you have a solid base that will support your study of algebra.
@@ -756,7 +756,7 @@ John Zarske, Santa Ana CollegeUse Place Value with Whole Number
@@ -88973,7 +88973,7 @@ When adding or multiplying, changing the groupingYour past experiences with computers, cell phones, and other electronic devices represent your conscious choice to connect with a global community. For example, you may post on social media sites where you receive instant feedback from around the world in the form of reposts or likes. Through these interactions, you are empowered to influence people more than at any other point in history. In fact, you may be on the road to becoming the next big social media influencer—a person with established credentials in a certain field with access to a large audience and who, because of popularity, can influence others’ actions. With applications that instantly translate into many languages, even language has become less of a barrier to your potential audience and thus to your potential influence. However, even though the world may be more connected now than ever before and communication may be faster, easier, more powerful, and more widely accessible, the basics of communication have not changed.
@@ -478,7 +478,7 @@Finance is essential to the management of a business or organization. Without good financial protocol, safeguards, and tools, running a successful business is more difficult. In 1978, Bacon Signs was a family-owned, regional Midwestern sign company engaged in the manufacture, sale, installation, and maintenance of commercial signage. The company was about to transition from the second to third generation of family ownership. Bacon Signs, established in 1901, had weathered the Great Depression, World War II, the Vietnam War, and the oil embargo and was working its way through historically high rates of inflation and interest rates. The family business had successfully struggled through the ebb and flow of the regional and national economy by providing quality products and service to its regional clients.
@@ -579,7 +579,7 @@When someone opens a business, it is because they want to fulfill important personal financial goals. In publicly traded companies, managers and employees work on behalf of the shareholders, who own the business through their ownership of company stock. These managers and employees have an ongoing obligation to pursue projects, policies, and corporate investments that will increase or promote stockholder value over the long term. Although many companies focus on financially related goals, such as growth, earnings per share, and market share, the main financial goal is to create value for investors.
@@ -2299,7 +2299,7 @@Welcome to U.S. History, an OpenStax resource. This textbook was written to increase student access to high-quality learning materials, maintaining highest standards of academic rigor at little to no cost.
OpenStax is a nonprofit based at Rice University, and it’s our mission to improve student access to education. Our first openly licensed college textbook was published in 2012, and our library has since scaled to over 25 books for college and AP® courses used by hundreds of thousands of students. OpenStax Tutor, our low-cost personalized learning tool, is being used in college courses throughout the country. Through our partnerships with philanthropic foundations and our alliance with other educational resource organizations, OpenStax is breaking down the most common barriers to learning and empowering students and instructors to succeed.
Globalization, the ever-increasing interconnectedness of the world, is not a new phenomenon, but it accelerated when western Europeans discovered the riches of the East. During the Crusades (1095–1291), Europeans developed an appetite for spices, silk, porcelain, sugar, and other luxury items from the East, for which they traded fur, timber, and Slavic people they captured and sold (hence the word slave). But when the Silk Road, the long overland trading route from China to the Mediterranean, became costlier and more dangerous to travel, Europeans searched for a more efficient and inexpensive trade route over water, initiating the development of what we now call the Atlantic World.
@@ -582,7 +582,7 @@ Hubert van Tuyll, Augusta State UniversityJust like a building needs a firm foundation to support it, your study of algebra needs to have a firm foundation. To ensure this, we begin this book with a review of arithmetic operations with whole numbers, integers, fractions, and decimals, so that you have a solid base that will support your study of algebra.
@@ -756,7 +756,7 @@ John Zarske, Santa Ana CollegeUse Place Value with Whole Number
@@ -88973,7 +88973,7 @@ When adding or multiplying, changing the groupingAs the world’s largest retailer, Walmart has built thousands of brick-and-mortar stores in the United States, Mexico, and elsewhere. Although a success story when it comes to traditional retail locations, Walmart has struggled with its e-commerce efforts, with recent online sales accounting for about 3 percent of the company’s $300 billion in annual sales. The company has tried several different e-commerce strategies in the past, but none of them was an overwhelming success. Some company insiders objected to the pricing strategy used for online purchases; they were fearful that Walmart’s lower prices online would take customers (and sales) away from the retail locations.
Doug McMillon, Walmart’s CEO since 2014, believed a significant change was needed in the company’s e-commerce business, and he recently made changes in a big way. Over the past two years, Walmart spent billions to acquire several online companies to expand its e-commerce business in an effort to take a small bite out of retail giant Amazon’s success. In 2016, Walmart purchased Jet.com, an e-commerce site that sells a little bit of everything (books, clothing, electronics, etc.) at discount prices. Once the $3 billion acquisition was completed, Jet’s cofounder and CEO, Marc Lore, who now runs Walmart’s e-commerce platform, worked with McMillon to identify other established online companies to add to their e-commerce portfolio, and add they did.
First Walmart purchased footwear e-tailer ShoeBuy for $70 million in January 2017. The following month, Walmart bought outdoor specialty retailer Moosejaw for $51 million. Then in March, Walmart paid $75 million for ModCloth, an eclectic shopping site for women’s fashions. Walmart is also said to be in negotiations to buy Bonobos, a hip fashion retailer geared to millennial males.
@@ -2620,7 +2620,7 @@ Ron Weidenfeller, Grand Rapids Community CollegeThe Honest Company is a consumer-goods business that sells nontoxic, eco-friendly items for baby and personal care, household cleaning, and a healthy lifestyle. Cofounded by actress Jessica Alba a little more than six years ago, Honest Co. is built on the promise of “telling all and doing our best to live up to your expectations.”
Over the years the company has received high praise and media buzz about its ethical approach to making products that are not only good for people but good for the environment. On its website, Honest Co. goes to great lengths to share with consumers its guiding principles that products are made without harming people or the planet.
A little over two years ago, however, the company experienced some bad press when The Wall Street Journal reported that two independent lab tests found samples of Honest laundry detergent contained a cleaning agent on the list of chemicals the company pledged to avoid. At first, pushback from company officials was loud and clear: they denied their products were anything but eco-friendly and safe for consumers and went as far as calling the report “false” and “junk science.”
@@ -3660,7 +3660,7 @@ Ron Weidenfeller, Grand Rapids Community CollegeUber Technologies, Inc. is the world’s largest technology start-up, valued at close to $70 billion. But that doesn’t mean it has been smooth sailing for the ride-hailing company since its start in 2009. Despite disrupting and revolutionizing the transportation industry in a short period of time, Uber’s meteoric rise has caused some shortcuts in organizational structure, corporate culture, and effective HR practices that have left the company with self-inflicted wounds that may take a long time to heal.
Uber has experienced several scandals over the past few years, including drivers demanding to be classified as employees (not contractors), a tool called “greyball” that allows data collected from the Uber app to identify and avoid enforcement officers trying to catch Uber drivers in cities where the service was illegal, and recent resignations of top executives, including the company’s president and the heads of product development and engineering. But nothing has been quite as damaging as a recent blog post by a former female employee, which detailed the inappropriate behavior that seemed to be commonplace in Uber’s workplace culture.
The allegations of sexual harassment put forth by former Uber engineer Susan Fowler were explosive. Detailed in a February 2017 blog post, Fowler says she alerted company HR about her manager’s inappropriate behavior, even taking screenshots of his suggestive emails, but Fowler was told her boss would not be fired for sexual harassment because he was a “high performer” for the company. After Fowler’s story went public, the company hired former U.S. attorney Eric Holder to investigate the allegations and other workplace issues. Holder’s recommendations, which the Uber board of directors unanimously approved, include changes to senior leadership, enhanced oversight by the company’s board, changes to the company’s internal financial and audit controls, revisions to the company’s cultural values, mandatory leadership training for senior executives and other managers, improvements to the overall HR function and complaint process, and the establishment of an employee diversity advisory board. In addition, as the result of a separate investigation, Uber fired more than 20 other people because of harassment claims.
@@ -3759,7 +3759,7 @@ Ron Weidenfeller, Grand Rapids Community CollegeMTV, a division of Viacom International Media Networks and a mainstay of American pop culture, is just as popular in Shanghai as it is in Seattle and Sydney, or in Lagos (Nigeria) as it is in Los Angeles. MTV is a division of Viacom, and their international divisions are called the Viacom International Media Networks. London-based MTV Networks International, the world’s largest global network, has taken its winning formula to 167 foreign markets on six continents, including urban and rural areas. It reaches 4 billion homes in 40 languages through locally programmed and locally operated TV channels and websites. While the United States currently generates about 70 percent of MTV’s profits, 85 percent of the company’s subscriber base lives outside the United States.
The MTV brand has evolved beyond its music television roots into a multimedia lifestyle, entertainment, and culture brand for all ages. In addition to MTV and MTV2, its channel lineup includes Nickelodeon, VH1, Comedy Central, LOGO, TMF (The Music Factory), Game One, and several European music, comedy, and lifestyle channels, as well as Paramount Channel, Spike, and a growing number of flagship local networks such as Channel 5 in the UK, Telefe in Argentina, and COLORS in India. Adding to the complexity is MTV’s multimedia and interactive nature, with gaming, texting, and websites, as well as television. Another challenge is integrating acquisitions of local companies such as South American Telefe, which it purchased in 2016.
The company also has an international insights team that gathers the latest consumer insights from around the world. You can get some insight into this initiative at https://insights.viacom.com. The local perspective is invaluable in helping the network understand its markets, whether in terms of musical tastes or what entertainment children like. For example, Alex Okosi, a Nigerian who went to college in the United States, is chief executive for MTV Base, which launched in sub-Saharan Africa in 2005. Okosi recommended that MTV consider each country as an individual market, rather than blending them all together.
@@ -5727,7 +5727,7 @@ NAFTA has since been modified by the U.S.-Mexico-Canada Agreement (USMCA). The U@@ -422,7 +422,7 @@
@@ -600,7 +600,7 @@
There is no denying that COVID-19 affected the entire economy, but fast-food restaurants were particularly hard-hit when indoor dining was restricted. McDonald’s quickly adapted during the pandemic by focusing on what it calls the 3 Ds: digital, delivery, and drive-through.
@@ -756,7 +756,7 @@From boiling thermal hot springs to deep beneath the Antarctic ice, microorganisms can be found almost everywhere on earth in great quantities. Microorganisms (or microbes, as they are also called) are small organisms. Most are so small that they cannot be seen without a microscope.
@@ -862,7 +862,7 @@ Virginia Young, Mercer UniversityMary is visiting the office of Dr. Alfredo Quinones-Hinojosa, a neuroscientist, physician, and neurosurgeon who is known affectionately by his patients as “Dr. Q”. Unfortunately, it is not a happy visit—Mary has been diagnosed with a glioma, a tumor caused by runaway cell division among the glial cells in her brain. Her first sign that something was wrong was a seizure, an episode of tremoring and muscle rigidity that left Mary exhausted and frightened. Now brain scans have revealed a glioma.
@@ -432,7 +432,7 @@Imagine yourself lying in a field on a warm summer day. With your eyes closed, you can hear the wind moving through the grass, and off to your left, through the branches of an oak tree. In the tree, a Scrub Jay is giving a loud, screeching call, while a Western Meadowlark is singing its long, warbled improvisations. Over to your right, a stream is lazily flowing through the meadow except where it spills around some rocks. At intervals, you hear splashes from the water. Your friend is throwing in rocks. Just as you are starting to doze off, she calls your name, waking you up. You can sense a note of impatience in her voice. Later, in a crowded room, you are straining to listen to an acquaintance tell a rather boring story over the sounds of a dozen other conversations when you hear your friend say your name again, and you turn your head to look at her.
@@ -1872,7 +1872,7 @@Imagine that you were on a bus or metro in the busy morning hour. Somebody steps on your toe. It is painful; not only painful (a sensory experience), but makes you upset (an emotional response). However, the person immediately apologizes for his/her accident. Even if you are still in pain, the sincerity of the apology can make your emotion subside. Just a second later, though, the same person steps on your toe again. With the same painful stimulus, your emotion will go through the sky. Why?
@@ -3905,7 +3905,7 @@Creating movements we want to make is a critical part of almost every moment of our lives. At its root, moving how we want is just contraction and relaxation of skeletal muscles. But achieving a smooth, intentional movement requires amazingly coordinated sophistication. Consider for a moment the complexity of a gymnastic flip executed by Ms. Simone Biles (see Figure 4.1).
@@ -5586,7 +5586,7 @@@@ -535,7 +535,7 @@
@@ -2933,7 +2933,7 @@ Asthmatic clients and clients with chronic lung diseases should be monitored car
@@ -4608,7 +4608,7 @@ Asthmatic clients and clients with chronic lung diseases should be monitored car
@@ -5609,7 +5609,7 @@ Asthmatic clients and clients with chronic lung diseases should be monitored car
@@ -616,7 +616,7 @@ Rita Wunderlich, Maryville University
Clinical professions are evidence-based and founded in theory. The professional specialty of psychiatric-mental health (PMH) nursing addresses brain-based behaviors. Therefore, it seeks theoretical foundations in biological and psychosocial theories. Psychiatric-mental health nursing follows established guidelines based upon the client’s state of health. Multiple theories have been developed to account for how the client comes to be in that state. Nurses must understand the different theoretical concepts and interventions to apply in care of the client experiencing mental health alterations. Comprehension of classic and established theories and therapies relevant to psychiatric-mental health nursing provide a foundation for professional nursing practice. Further, this understanding develops the nurse’s ability to plan client care that is person-centered. Nurses also benefit from self-awareness, which can come with understanding the impact of psychosocial factors on health, illness, and recovery.
@@ -2227,7 +2227,7 @@ JOC is the optimal costing method for producing custom goods or when it is easy@@ -593,7 +593,7 @@
@@ -2328,7 +2328,7 @@ To complete the structure of
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@@ -6031,7 +6031,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
@@ -6061,7 +6061,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
@@ -6319,7 +6319,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
@@ -7343,7 +7343,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
+
Summary
+
Summary of Reactions
+
Visualizing Chemistry
+
Mechanism Problems
+
Energy Diagrams and Reaction Mechanisms
+
Additional Problems
+
General Problems
+
Practice Your Scientific Analysis and Reasoning
Chapter Contents
+ Chapter Contents
-
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2.1
Polar Covalent Bonds and Electronegativity
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2.2
Polar Covalent Bonds and Dipole Moments
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2.3
Formal Charges
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2.4
Resonance
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2.5
Rules for Resonance Forms
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2.6
Drawing Resonance Forms
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2.7
Acids and Bases: The Brønsted–Lowry Definition
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2.8
Acid and Base Strength
@@ -5481,7 +5481,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
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2.9
Predicting Acid–Base Reactions from pKa Values
@@ -5589,7 +5589,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
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2.10
Organic Acids and Organic Bases
@@ -5676,7 +5676,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
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2.11
Acids and Bases: The Lewis Definition
@@ -5844,7 +5844,7 @@ and a hydronium molecule. The second expression shows the chemical constant K su
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2.12
Noncovalent Interactions between Molecules
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Key Terms
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Summary
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Visualizing Chemistry
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Additional Problems
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Chapter 1
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Chapter 2
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Introduction
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1.1
The Nature of Work
@@ -414,7 +414,7 @@ Valerie Wallingford, Bemidji State University
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1.2
The Changing Workplace
@@ -763,7 +763,7 @@ Valerie Wallingford, Bemidji State University
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1.3
The Nature of Management
@@ -871,7 +871,7 @@ Valerie Wallingford, Bemidji State University
+
1.4
A Model of Organizational Behavior and Management
@@ -962,7 +962,7 @@ Valerie Wallingford, Bemidji State University
Today’s news is littered with scandals, new allegations of sexual assault, and tragedy. Since 2017 and the #metoo movement, stemming from the Harvey Weinstein scandal, more and more public figures have been put into the spotlight to defend themselves against allegations from women around the globe.
Not only publicly, but privately in companies around the world, there have been firings and investigations into misconduct from coworkers, managers, and CEOs. It is a relevant topic that is getting long-overdue publicity and encouraging more men and women to come forward to discuss openly rather than hide the events and injustices of the past. Other events showcase the tumultuous and on-edge society we are living in, such as the Charlottesville, VA, attack that left one dead and 19 injured when a person drove a car through a crowd of protestors during a White nationalist gathering.
With unanticipated events on a daily business, it is important for companies to take a stand against racial hatred and harassment of any kind, and to have firm policies when such events occur. Take Netflix, for example, who in July 2018 fired their chief communications officer for saying the “N-word” in full form. This event occurred during an internal meeting in which the speaker was not directing the slur at anyone specific, but claimed it was being made as an emphatic point about offensive words in comedy programming. The “Netflix way,” the culture that is built around radical candor and transparency, was put to the test during this occurrence.
diff --git a/spec/recipes_spec/books/philosophy/expected_output.xhtml b/spec/recipes_spec/books/philosophy/expected_output.xhtml index 7bf947be3..4a22cf0c2 100644 --- a/spec/recipes_spec/books/philosophy/expected_output.xhtml +++ b/spec/recipes_spec/books/philosophy/expected_output.xhtml @@ -190,7 +190,7 @@For most college students, an Introduction to Philosophy course is their first encounter with the study of philosophy. Unlike most of your other courses, philosophy is not something usually covered in high school. Yet you are probably familiar with the term philosophy and may have some preconceived notion about what philosophy is and what philosophers do. Perhaps you have stayed up late at night talking with friends or family about topics like free will or the existence of God. Maybe you have a friend who always talks about big ideas or asks tough questions that sound like riddles. Perhaps you think of them as “philosophical”; you might be right.
@@ -236,7 +236,7 @@Podręcznik „Marketing – podstawy” powstał po to, by bezpłatnie udostępnić studentom materiały dydaktyczne spełniające najwyższe standardy akademickie. Jest adaptacją podręcznika „Principles of Marketing” stworzonego przez OpenStax, fundację non-profit działającą przy Rice University w Stanach Zjednoczonych. Został wydany w 2024 roku przez OpenStax Polska, fundację non-profit z siedzibą w Warszawie.
Wierzymy, że przyszłość edukacji to swobodny i wygodny dostęp do najlepszych treści, równy dla wszystkich. Fundacja OpenStax Poland wspólnie z fundacją OpenStax realizują tę misję, tworząc wysokiej jakości podręczniki i udostępniając je studentom i wykładowcom na otwartej licencji Creative Commons. W ramach projektu opublikowano w języku polskim trzytomowy podręcznik „Fizyka dla szkół wyższych” (2018), jednotomową „Psychologię” (2020), oraz dwa jednotomowe podręczniki do ekonomii: „Mikroekonomię – podstawy” (2022), „Makroekonomię – podstawy” (2023).
Czy polska firma może skutecznie konkurować z globalnymi koncernami? Spójrzmy na OSHEE, rodzimego producenta napojów i suplementów diety.1 Nazwa OSHEE pochodzi od angielskich określeń opportunities, sport, health, energy, emotions (pol. szanse, sport, zdrowie, energia, emocje) i wskazuje na wartości, które niesie ze sobą marka, począwszy od otwierających się szans, poprzez aktywność fizyczną, zdrowy styl życia, dostarczanie energii, aż po bogactwo emocji. Firma produkuje napoje izotoniczne, energetyczne, witaminowe, kawowe, napoje o niskiej zawartości kalorii, batony musli, batony proteinowe, shoty witaminowe i cukierki witaminowe, dopasowane do potrzeb aktywnych konsumentów. Od momentu powstania w 2008 r. polska firma wprowadziła na rynek 86 produktów w 55 krajach na sześciu kontynentach.2 Sprzedaż produktów OSHEE jest prowadzona w 80 tys. sklepów i wynosi ponad 200 mln sztuk w ciągu roku.3 O międzynarodowym sukcesie polskiej marki napojów izotonicznych świadczy fakt, że OSHEE podpisała kontrakt partnerski z hiszpańską ligą piłkarską LaLiga Santander. 4
@@ -2293,7 +2293,7 @@Kawa to napój uwielbiany na całym świecie, od prostego espresso we Włoszech po meksykańskie wariacje z dodatkiem cynamonu. Jej historia sięga IX w. Legenda głosi, że w odległej części Etiopii pewien pasterz kóz za obserwował swoje zwierzęta tańczące i pełne energii. Szybko zdał sobie sprawę, że kozy zjadły pobliskie małe czerwone jagody. Gdy pasterz spróbował jagód, on również zaczął tańczyć. Małe czerwone jagody zapoczątkowały odkrycie kawy jako napoju, bez którego dziś nie możemy się obejść.
Jak sami opowiadają, kierując się miłością do kawy i wyobrażeniem tańczących kóz, małżeństwo Larry i Cherie Challain postanowiło w 1988 r. otworzyć swój pierwszy bar kawowy – Dancing Goats w Olympii w stanie Waszyngton. Każdy przedsiębiorca z branży kawowej doskonale wie, że kluczowym elementem dla odnoszącego sukcesy baru kawowego jest jakość serwowanego w nim napoju. Dążąc do podawania najświeższej kawy na świecie, małżeństwo kupiło palarnię kawy Batdorf & Bronson.
Sekret dobrej kawy leży w jakości ziaren. Challainowie zdają sobie sprawę, że aby zdobyć te najlepsze, trzeba sięgnąć do źródła. Nawiązując bezpośrednie relacje z rolnikami uprawiającymi kawę, Batdorf & Bronson zapewniają, jak twierdzą, najbardziej zrównoważone i ekologiczne ziarna w branży.
@@ -3977,7 +3977,7 @@Frito-Lay, producent chipsów Doritos, Lay's i Cheetos, to wart 13 mld dol. jednostka biznesowa PepsiCo.1 Warto wiedzieć, że Frito-Lay ma unikalny sposób włączania klientów w swój proces decyzyjny.2 Firma zdobywa pomysły na nowe produkty m.in. poprzez konkursy. Jednym z nich był zorganizowany w 2012 r. w USA konkurs o nazwie Do Us a Flavor. Jest to gra słów nawiązująca do „do us a favor”, co w języku angielskim oznacza „zrób nam przysługę”. „Flavor” znaczy „smak”, co można przetłumaczyć jako „Zrób nam smak”, prosząc w nim klientów o proponowanie smaków, które mogłaby opracować. Firma wybrała trzy najlepsze zgłoszenia i przyznała zwycięzcom nagrody pieniężne.
@@ -4346,7 +4346,7 @@Kiedy poszukiwacz przygód Dan Buettner wyruszył w podróż dookoła świata, jazda na rowerze i odwiedzanie odległych miejsc stały się jego sposobem na życie. Badając różne społeczności na całym świecie, Dan odkrył pięć miejsc, w których ludzie byli zdrowsi i żyli dłużej niż gdziekolwiek indziej na ziemi. Dan nazwał je Niebieskimi Strefami (ang. Blue Zones). A są to: Okinawa w Japonii; Sardynia we Włoszech; Nicoya w Kostaryce; Ikaria w Grecji oraz Loma Linda w Kalifornii.
Koncepcja Niebieskich Stref powstała i rozwinęła się dzięki pracy Gianniego Pesa i Michela Poulaina. Początkowo zidentyfikowali oni Sardynię jako część świata, w której występowała wysoka koncentracja starszych mężczyzn. Gdy obaj zaczęli oznaczać na mapie regiony długowieczności, zaznaczyli wioski i nazwali ich wewnętrzny krąg Niebieskimi Strefami.
Dan, zespół demografów i badaczy odkryli, że mieszkańcy wszystkich Niebieskich Stref mają dziewięć wspólnych nawyków związanych ze stylem życia, które nazwali Power 9.87
@@ -6661,7 +6661,7 @@Lockdowny w trakcie pandemii COVID-19 wpłynęły na całą gospodarkę, ale gdy władze ograniczyły możliwość spożywania posiłków w lokalach, restauracje typu fast food ucierpiały szczególnie. McDonald's szybko dostosował się do nowych warunków, wprowadzając w życie nową koncepcję określaną mianem „3 D": nazwaną w ten sposób od angielskich określeń digital (pol. cyfrowy), delivery (pol. dostawa) i drive-through (pol. przejazdem).
@@ -7142,7 +7142,7 @@Firma Corporate Medical Services (CMS) została założona w Tennessee 1 października 1995 r. Zatrudnienie w niej znalazła jedna osoba, wyposażenie stanowił jeden komputer, a obsługiwała jednego klienta. 30 Firma powstała w celu świadczenia usług klientom amerykańskiego Departamentu Transportu (ang. Department of Transportation, DOT), będącego w pewnym stopniu odpowiednikiem polskiego Ministerstwa Infrastruktury, w zakresie przeprowadzania testów na obecność narkotyków.
Federalna Administracja Bezpieczeństwa Przewoźników Samochodowych (ang. The Federal Motor Carrier Safety Administration, FMCSA) wraz z Departamentem Transportu (DOT) wymagają, aby osoby uzyskujące prawo jazdy do użytku komercyjnego, jak również ich pracodawcy, przestrzegali zasad testowania na obecność alkoholu i narkotyków.31
Firma CMS, dzięki połączeniu technologii i dobrej obsługi klienta, stale się rozwijała. Oto najważniejsze daty z jej historii:
@@ -10048,7 +10048,7 @@Rozdział ten rozpoczniemy od analizy przypadku znanej firmy, która skutecznie wykorzystała segmentację rynku, aby dotrzeć do określonego segmentu konsumentów celem ożywienia sprzedaży jednego ze swoich produktów.
@@ -10303,7 +10303,7 @@Pradziadek Mela Lyttona destylował burbon w górach Wirginii od lat 80. XIX w. aż do czasów prohibicji. Dorastając w rodzinie z długą tradycją destylacji, Mel nauczył się doceniać subtelny bukiet idealnego burbona, a ponadto posiadł rodową recepturę przekazywaną z pokolenia na pokolenie. Gdy Mel, utalentowany kamieniarz, kowal i stolarz, zajmująco opowiadał przyjaciołom i rodzinne historie o produkcji trunku, w głowach jego i przyjaciół zrodził się śmiały pomysł. Postanowili spróbować swoich sił w destylacji burbona.
Burbon to amerykański alkohol wytwarzany głównie z kukurydzy, który zazwyczaj dojrzewa w dębowych, opalanych beczkach. Jego cena może wahać się od 40 do nawet kilku tysięcy dolarów za butelkę. Kentucky Bourbon Trail i Kentucky Bourbon Trail Craft Tour w ciągu ostatnich pięciu lat przyciągnęły ponad 2,5 mln odwiedzających z całych Stanów Zjednoczonych oraz 25 innych krajów, stając się ważnymi atrakcjami turystycznymi.91 Widząc wzrost popularności burbona, Mel uznał, że na rynku jest miejsce dla kolejnej marki tego trunku.
Receptura i destylacyjna historia rodziny Mela przekonały przyjaciół, że powinni produkować burbon metodą rzemieślniczą, w mniejszych ilościach. Wspólnicy od początku widzieli potencjał tkwiący w ich trunku, uznając, że może on być lepszy od wielu podobnych „kukurydzianych whiskey” dostępnych na rynku. Założyli więc firmę i znaleźli idealny lokal na destylarnię. Był to stary spichlerz w sercu amerykańskiej rolniczej krainy Kirklin w stanie Indiana. Miasteczko miało wyjątkowo atrakcyjne położenie. Przez samo centrum przebiegała autostrada, czyniąc Kirklin łatwo dostępnym dla koneserów burbona.
@@ -12015,7 +12015,7 @@Firma LEGO chciała dowiedzieć się więcej o tym, w jaki sposób dzieci są motywowane lub zniechęcane do zabawy. W 2021 r. przeprowadzono więc badanie wśród prawie 7 tys. rodziców i dzieci w wieku od 6 do 14 lat w siedmiu krajach, aby ustalić, czy stereotypy dotyczące płci wpływają na kreatywną zabawę.
@@ -12489,7 +12489,7 @@Pewnego dnia do ekskluzywnego sklepu odzieżowego w Anchorage na Alasce wszedł klient, który chciał zwrócić komplet opon. Sklep miał szeroki wybór butów, ubrań i akcesoriów, ale opon nie oferował. Sprzedawał je jednak poprzedni sklep zajmujący to samo miejsce. Po wielu dyskusjach kierownik sklepu Nordstrom przyjął zwrot i zaakceptował opony. Historia ta jest legendarna. Jest również prawdziwa.
Nordstrom, wiodący sprzedawca detaliczny z siedzibą w Seattle w stanie Waszyngton, szczyci się doskonałą i innowacyjną obsługą klienta. Założona w 1901 r. firma prowadzi obecnie 360 sklepów detalicznych w Stanach Zjednoczonych, a także sprzedaż online.21
Nordstrom od dawna słynie z orientacji na klienta. „Metoda Nordstrom” zawsze polegała na obsłudze klientów zgodnie z ich potrzebami i sprawianiu, by podczas zakupów czuli się dobrze. Część tego doświadczenia koncentruje się na łatwości, wyborze i wygodzie.
@@ -13907,7 +13907,7 @@Starbucks to globalna marka powstała w 1971 roku. W 2020 r. kawowy gigant z siedzibą w Seattle posiadał ponad 30 tys. kawiarni w 80 krajach.1
@@ -14105,7 +14105,7 @@Najbardziej zaawansowaną strategią produktową w globalnym marketingu jest innowacja produktowa (ang. product invention), która odnosi się do procesu wprowadzania na rynek nowego lub znacząco ulepszonego produktu. Oznacza to, że produkt spełnia niezaspokojone wcześniej potrzeby lub oferuje korzyści, które są lepsze od istniejących rozwiązań lub wręcz unikalne.
Przykłady innowacji produktowych to wprowadzenie nowego rodzaju smartfona, nowej formuły leku lub szczepionki czy nawet nowego smaku napoju. Kluczowym celem innowacji produktowej jest zdolność do odpowiedzi na zmieniające się oczekiwania konsumentów lub też zaskoczenia ich nową ofertą. Przykładowo, na rynku ugandyjskim, gdzie mniej niż połowa populacji ma dostęp do elektryczności, istnieje potencjał dla przedsiębiorstw opracowujących innowacyjne systemy chłodzenia, które nie wymagają prądu.69
Działając zgodnie z jedną z tych strategii, przedsiębiorstwa mogą lepiej dostosować się do różnych warunków rynkowych i preferencji konsumentów, wchodząc na nowe rynki zagraniczne.
@@ -14975,7 +14975,7 @@Utworzona w 1997 r. przez dr. Charlesa (Chucka) Dietzena organizacja Timmy Global Health działa na rzecz zrównoważonego rozwiązywania problemów zdrowotnych w społecznościach na całym świecie. Przez ponad dwie dekady Timmy wspierała ośrodki opieki w Gwatemali, Ekwadorze, Republice Dominikany i Nigerii. Organizacja pomogła ponad 100 tys. pacjentów poprzez organizowanie wyjazdów medycznych i dzięki tworzeniu lokalnych programów opieki następczej, czyli działań podejmowanych przez personel medyczny już po wykonaniu zabiegu lub po leczeniu. Te długotrwałe relacje z lokalnymi społecznościami oparte na zaufaniu stanowią dziedzictwo organizacji.
Timmy Global Health dąży do stworzenia zdrowszego świata poprzez zaangażowanie społeczności globalnych i liderów zajmujących się wyzwaniami współczesnej służby zdrowia. Organizacja aktywnie współpracuje z ponad 20 szkołami wyższymi i uniwersytetami w Stanach Zjednoczonych, organizując kliniki medyczne i dostarczając niezbędne materiały do regionów ze słabiej rozwiniętą infrastrukturą. Uczestnicy wyjazdów medycznych z Timmy uczą się opieki zdrowotnej poprzez bezpośrednią pracę z tymi, którzy najbardziej potrzebują ich wsparcia.
Dr Charles Dietzen, założyciel Timmy Global Health, wybrał Greenwood w stanie Indiana na siedzibę organizacji, korzystając z nieposzlakowanej opinii uznanego lekarza. Jest bardzo związany z lokalnymi społecznościami. Przez lata dr Chuck wspierał Timmy swoimi pomysłami i zasobami, pełniąc rolę głównego fundraisera i wizjonera wielu programów społecznych.
@@ -15413,7 +15413,7 @@Procter & Gamble (P&G), globalna grupa kapitałowa i międzynarodowy producent dóbr konsumpcyjnych, głównie kosmetyków i środków higieny osobistej, jest przykładem firmy wdrażającej marketing różnorodności (ang. diversity marketing). P&G może szczycić się wieloletnią tradycją obsługi konsumentów z różnych środowisk społeczno-kulturowych. Już w 1961 r. firma stała się pionierem w Stanach Zjednoczonych, wprowadzając reklamę telewizyjną w języku hiszpańskim skierowaną do latynoskich konsumentów na hiszpańskojęzycznym kanale (później znanym jako Univisión).1
@@ -15875,7 +15875,7 @@Współczesne podejście do pielęgnacji skóry dynamicznie się zmienia. W XXI w. postrzeganie piękna uległo przedefiniowaniu, a ludzie dążą do zatrzymania młodego wyglądu przez jak najdłuższy czas. W odpowiedzi na rosnące oczekiwania rynku coraz większa liczba osób, już nie tylko kobiet, ale także mężczyzn, decyduje się na wykorzystanie nowoczesnych metod i innowacyjnych produktów upiększających, aby jak najdłużej cieszyć się gładką, młodzieńczą skórą.
Reklamy przekonują, że dzisiejsza pięćdziesiątka to nowa trzydziestka. Stworzyło to zapotrzebowanie na innowacyjne rozwiązania w dziedzinie pielęgnacji skóry. W tej dynamicznie rozwijającej się branży wypełniacze takie jak kwas hialuronowy, kolagen czy toksyna botulinowa (popularny botox) są stosowane coraz powszechniej. Fortune Business Insights prognozuje, że globalny rynek tych produktów znacząco wzrośnie, osiągając do 2028 r. wartość 6,28 mld dol.73
Procedury nieinwazyjne i minimalnie inwazyjne, mające na celu osiągnięcie gładkiej i młodzieńczej skóry, zyskują coraz większą popularność wśród różnych grup demograficznych. Czy to poprzez wypełniacze do twarzy, czy cyfrowo modyfikowane fotografie, wielu ludzi dąży do poprawy swojego wyglądu. Mimo że większość konsumentów może nie dysponować odpowiednimi środkami finansowymi lub nie być gotowa na poddanie się chirurgicznym procedurom medycyny estetycznej, wielu decyduje się na przyjęcie zastrzyku, którego efekty mogą się utrzymać przez 3, 6 lub 12 miesięcy, dając młodszy, gładszy i pozbawiony zmarszczek wygląd twarzy.74
@@ -17220,7 +17220,7 @@Peloton to producent sprzętu fitness i dostawca platformy do streamingu zajęć sportowych, który wykorzystał szybki rozwój technologii, łącząc swoje produkty materialne i niematerialne (usługi) i tworząc z tego stałe źródło przychodów.1
@@ -17678,7 +17678,7 @@Zach i Riley McDonald, jako zaangażowani członkowie swojej społeczności, często uczestniczyli w rozmaitych imprezach organizowanych w całym mieście. Szybko zauważyli brak koordynacji między różnymi aspektami tych wydarzeń, takimi jak planowanie, projektowanie wystroju, wynajem, kwiaty i catering.
W 2018 r. małżeństwo zaczęło otrzymywać zapytania dotyczące organizacji wydarzeń okolicznościowych. Oboje byli pasjonatami dobrego jedzenia, a ponadto rozumieli, że ważne jest zarówno degustowanie, jak i estetyczna prezentacja potraw. Zach i Riley mieli niezwykłą zdolność tworzenia scenografii, której efekt końcowy przypominał doskonale wyprodukowany i wyreżyserowany spektakl.
Gdy pomysł na założenie Ramblewood, firmy planującej wydarzenia okolicznościowe, zaczął nabierać realnych kształtów, postanowili podjąć wyzwanie i zrezygnować z dotychczasowej pracy na etacie. Odkryli, że pomaganie ludziom w realizacji niezapomnianych wydarzeń wydarzeń jest ich prawdziwą pasją.
@@ -19825,7 +19825,7 @@Swarovski, znana firma specjalizująca się w cięciu kryształów, kilka lat temu opracował kampanie dotyczące różnorodności i akceptacji, starając się tym samym dotrzeć do klientów na całym świecie. Jedna z takich kampanii została przeprowadzona w okresie świątecznym w Chinach i koncentrowała się na promocji kalendarza adwentowego, mimo że obchodzenie Adwentu jest tradycją krajów zachodnich. Kalendarz adwentowy polega na odliczaniu dni od 1 do 25 grudnia, czyli do dnia Bożego Narodzenia. Każdego dnia otwiera się jedno okienko kalendarza, za którym znajduje się mały cukierek lub zabawka. Firma Swarovski przeniosła tę koncepcję na zupełnie nowy poziom.
@@ -20051,7 +20051,7 @@W Stanach Zjednoczonych 150 mln osób codziennie pije kawę.54 Często zanim usiądą, by ją wypić, rytuał zostaje zakłócony, a pyszna kawa staje się zimna. Aby tego uniknąć, wiele osób przestawiło się na izolowane termicznie kubki, w których napój pozostaje gorący przez dłuższy czas. Jednak w końcu także wystygnie.
W 2009 r. Clay Alexander jadł śniadanie. Zanim zakończył posiłek, jego jajecznica wystygła. Alexander zaczął eksperymentować z talerzami, które mogłyby pozostać gorące i utrzymywać jedzenie w tej samej temperaturze przez cały czas trwania posiłku. Pewnego dnia, pijąc kawę, zdał sobie sprawę, że zastosowanie tej samej technologii w przypadku kubka do kawy byłoby rozwiązaniem przełomowym. Opracował więc kubek Ember.
Usługi to działania, za które konsument jest skłonny zapłacić. Mogą przyjmować setki różnorodnych form. Jedną z takich usług jest opieka nad dziećmi. 88% rodzin z dwojgiem rodziców i 83% rodzin niepełnych w Stanach Zjednoczonych korzystało z opieki pozarodzicielskiej przed pandemią COVID-19 i wydało ok. 42 mld dol. na wczesną opiekę i edukację.1
@@ -21946,7 +21946,7 @@Centrum Zdrowia Adwentystów (ang. Adventist Health Castle) w Kailua na Hawajach jest wielokrotnie nagradzaną placówką medyczną skoncentrowaną na służeniu umysłowi, ciału i duchowi swoich pacjentów. 350 pracowników medycznych świadczy usługi na całej wyspie Oahu, kierując się misją „życia Bożą miłością poprzez wspieranie zdrowia, integralności i nadziei”.48
Adventist Health Castle oferuje programy w zakresie dobrego samopoczucia i stylu życia, najnowocześniejsze procedury odchudzania i zaawansowane techniki diagnostyczne. Wszystkie usługi charakteryzują się podejściem skoncentrowanym na pacjencie oraz empatią i poświęceniem ze strony zespołu medycznego. Wizja „przekształcania doświadczeń zdrowotnych naszej społeczności poprzez wspieranie zdrowia, poprawę interakcji i zwiększanie dostępności opieki” jest realizowana poprzez „uczciwość, współczucie, szacunek i doskonałość”.49 W 2017 r. ośrodek zdobył nagrodę Malcolm Baldrige National Quality Award, która jest wyrazem uznania dla doskonałej opieki nad pacjentami, jaką personel zapewnia społeczności.50
Więcej informacji na temat oferowanych usług medycznych znajdziesz pod adresem.
@@ -23211,7 +23211,7 @@Historia modelu biznesu opartego na subskrypcji liczy sobie kilka wieków.1 Usługi subskrypcji dostępne obecnie na rynku obejmują niemal wszystko, od papieru toaletowego po zabawki dla psów.
@@ -23525,7 +23525,7 @@Zakup butelki wina może być strzałem w dziesiątkę lub okazać się zupełną klapą. Konsument może zapłacić dużo i nie cieszyć się winem lub zapłacić mało i naprawdę raczyć się nabytym trunkiem. Jak w przypadku każdego produktu, w cenę butelki wina wliczone są koszty stałe i zmienne. Obejmują one m.in. koszty produkcji, surowców, w tym winogron, beczek i butelek, koszty mediów i robocizny, koszty administracyjne, sprzedaży i promocji.37
Oczywiście koszt dystrybucji również musi być uwzględniony w cenie butelki wina. W przypadku kanału dystrybucji z wieloma pośrednikami wino trafia od winiarza do dystrybutora, potem hurtownika, a na końcu detalisty. Każdy z nich pobiera swoją marżę, co podnosi cenę dla konsumenta.
Rozpoczynając działalność w branży winiarskiej, trzeba wziąć pod uwagę fakt, że winogrona potrzebują lat, aby wyrosnąć i osiągnąć dojrzałość do zbiorów, a także pracę, jaką trzeba wykonać przy zbiorach, wyciskaniu soków czy fermentacji i wszelkie inne koszty marketingowe.38
@@ -25319,7 +25319,7 @@Galeria sztuki inwestycyjnej 3U10 to przykład firmy, która intensywnie realizuje zintegrowaną komunikację marketingową, by dotrzeć do swoich klientów. Jej pracownicy na podstawie naukowych metody prognozowania opartych o algorytmy, automatyczny monitoring sieciowych danych o transakcjach, wyszukiwania i pomiaru setek zmiennych opisujących poszczególnych artystów i ich dzieła przewidują, jak będzie się kształtowała przyszła wartość dzieł sztuki. Proponują więc klientom takie obrazy i inne prace, które ich zdaniem mają znaczny potencjał wzrostu wartości. W grę wchodzą nie tylko pojedyncze prace, ale też całe pakiety inwestycyjne.
@@ -25578,7 +25578,7 @@E. Wedel to jedna z najstarszych i najbardziej znanych polskich marek czekolady i wyrobów cukierniczych. Firma ma długą tradycję i jest głęboko zakorzeniona w polskiej kulturze oraz historii. Została założona w 1851 r. przez Karola Wedla i jest symbolem polskiej tradycji cukierniczej.
Wedel oferuje szeroki asortyment słodyczy, które stały się kultowe i są dobrze znane w polskich domach – od czekoladek, przez Ptasie Mleczko, po Torcik Wedlowski. Firma Wedel korzysta z różnych sezonowych i okolicznościowych edycji swoich produktów, takich jak świąteczne wersje czekolad czy pralin.
W ramach działalności promocyjnej i obecności w mediach społecznościowych Wedel aktywnie angażuje się w kampanie, które wzbudzają nostalgię i uczucia związane z polską tradycją. Marka jest obecna na platformach takich jak Facebook, Instagram i Twitter, gdzie angażuje swoich konsumentów i promuje nowe produkty.
@@ -27183,7 +27183,7 @@Allegro w swoich kampaniach porusza temat relacji z bliskimi. W 2023 r. marka zaprezentowała np. świąteczny spot pt. „Dom” przygotowany przez agencję reklamową Ogilvy Warsaw. W spocie w poruszający sposób przedstawiono wyzwania życia codziennego starszego człowieka i jego szczególną relację z synem.
@@ -27382,7 +27382,7 @@Jeżeli uczestniczysz w zajęciach na siłowni, znasz ekscytację wynikającą z koleżeńskiej rywalizacji, która ma miejsce, gdy jesteś w grupie osób o podobnych zainteresowaniach, współdzielących ten sam cel i pasję. Były dyrektor e-commerce firmy Barnes & Noble, John Foley, lubił jeździć na stacjonarnym rowerze. Doświadczenie zajęć na siłowni postanowił przenieść do domowej sali treningowej i tak w 2012 r. narodził się pomysł na Peloton.
Ogłaszany jako „Netflix dla fitnessu”, Peloton swój pierwszy rower wprowadził na rynek w 2013 r. Firma odnotowywała powolny, ale stabilny wzrost. Po kilku etapach finansowania start-up zaczął zdobywać popularność wśród konsumentów, którzy cieszyli się z intensywnych domowych treningów z asystą trenerów, którzy dopingowali ich do jazdy z wbudowanych w rowerze monitorów. Ponadto Peloton oferował różne pakiety i plany subskrypcji treningowych.
W Boże Narodzenie 2019 r. Peloton wprowadził na rynek swoją przełomową reklamę, która stała się kamieniem milowym dla tej rozwijającej się marki. Narracja reklamy skupiała się na mężczyźnie obdarowującym swoją żonę rowerem Peloton, prowadząc widzów przez serię intymnych momentów i przemyśleń kobiety, które towarzyszyły jej podczas korzystania z roweru i dążenia do poprawy kondycji fizycznej. Ta reklama wzbudziła jednak kontrowersje i oburzenie wśród widzów, którzy uznali, że mąż na święta narzuca swojej żonie upominek w postaci ćwiczeń, co może sugerować niezadowolenie z jej obecnej formy.
@@ -29220,7 +29220,7 @@Postęp jest świetnym motywatorem. Im bliżej celu są ludzie, z tym większym zaangażowaniem starają się go osiągnąć. Wykorzystuje to firma Nike, która dzięki swoim aplikacjom mobilnym, pomaga użytkownikom osiągnąć cele treningowe. Aplikacje Nike Run Club i Nike Training Club nagradzają użytkowników odznakami i innymi nagrodami za każdym razem, gdy ćwiczący osiągną nowy kamień milowy, taki jak np. przebiegnięcie pierwszych pięciu kilometrów.
@@ -29429,7 +29429,7 @@Oriflame to międzynarodowy koncern kosmetyczny, który specjalizuje się w produkcji i dystrybucji kosmetyków, realizując sprzedaż za pomocą systemu marketingu wielopoziomowego. Firma została założona w 1967 r. w Szwecji przez braci Jonasa i Roberta af Jochnick. Nazwa „Oriflame”, wywodząca się z łacińskiego „Aurea Flamma” (złoty płomień), odzwierciedla strategiczne aspiracje rozwojowe przedsiębiorstwa i nawiązuje do średniowiecznego proporca bojowego królów Francji – oriflamme. Oriflame działa w Polsce od 1991 r., a w roku w 1995 firma otworzyła w Warszawie swoją fabrykę.
W swojej strategii dystrybucji Oriflame nie korzysta z tradycyjnych sklepów ani kanałów dostaw do innych firm. Produkty rozprowadza wśród klientów wyłącznie poprzez konsultantów, którzy działają w ramach Klubu Oriflame i sprzedają produkty na zasadach prowizyjnych. Współpraca z Oriflame odbywa się na dwa sposoby:
a) Sprzedaż bezpośrednia. Konsultanci, korzystając z katalogów produktowych, zbierają zamówienia od klientów. Nabywają produkty w cenach hurtowych (o 20% niższych niż cena detaliczna) i sprzedają je klientom z marżą 25%. Różnica między ceną hurtową a detaliczną stanowi zysk konsultanta.
@@ -31209,7 +31209,7 @@W październiku 2011 r. w Berlinie Dominik Richter, Thomas Griesel i Jessica Nilsson uruchomili HelloFresh, firmę dostarczającą składniki oraz przepisy potrzebne do przygotowywania posiłków. Koncepcja rezygnacji z planowania i zakupów na obiad czy kolację jest dla ludzi atrakcyjna, jednak zmiana ich utrwalonych zachowań stanowi nie lada wyzwanie. HelloFresh miało za zadanie przekonać konsumentów do porzucenia dotychczasowych nawyków związanych z planowaniem i robieniem zakupów w celu samodzielnego przygotowania posiłków. Założyciele zdawali sobie sprawę, że aby skłonić konsumentów do zdecydowanej zmiany, kluczowym elementem będzie zastosowanie zestawu tradycyjnych metod marketingu bezpośredniego w połączeniu z działaniami marketingowymi prowadzonymi online.
@@ -31432,7 +31432,7 @@Na europejskim rynku brytyjska sieć supermarketów Tesco skutecznie wykorzystuje digitalizację i media społecznościowe do angażowania klientów. Ta założona w 1919 r. firma jest jedną z wiodących sieci handlowych w Wielkiej Brytanii i posiada sklepy na terenie całej Europy. Tesco duży nacisk kładzie na obsługę klienta, oferując szeroki wybór produktów pod marką własną, jak również markami producentów.
Tesco zaadaptowało się do zmian preferencji zakupowych konsumentów. Współpracując z platformami dostawczymi takimi jak brytyjska Ocado, Tesco oferuje swoim klientom możliwość robienia zakupów spożywczych online i dostarczania ich bezpośrednio pod drzwi domu. W czasie pandemii COVID-1 firma zwiększyła swoje zdolności logistyczne, aby sprostać rosnącemu zapotrzebowaniu na zakupy online i zapewnić klientom bezpieczne i wygodne opcje zakupów.
Tesco wykorzystuje media społecznościowe do budowania relacji z klientami. Na swoich kanałach na Facebooku, Instagramie czy X regularnie publikuje informacje o nowych produktach, promocjach, a także przepisy kulinarne i materiały o inicjatywach wspierających społeczności lokalne.
@@ -32956,7 +32956,7 @@Czy kiedykolwiek w twojej głowie pojawił się świetny pomysł na nowy produkt spożywczy? A jeśli tak, to czy podążyła za nim myśl, gdzie można by go sprzedawać, aby dotrzeć do docelowych klientów?
@@ -33243,7 +33243,7 @@Sztandarowym przykładem europejskiej firmy działającej w branży logistycznej jest założony w 1904 r. Maersk, mający siedzibę w Kopenhadze w Danii. Firma ta jest globalnym liderem w dziedzinie transportu morskiego i logistyki, który oferuje kompleksowe usługi zarządzania łańcuchem dostaw, dostarczając usługi obejmujące magazynowanie ładunków i zarządzanie nimi, dystrybucję, kontrolę jakości oraz inspekcję.
Maersk stawia na innowacje i zrównoważony rozwój, oferując rozwiązania, które minimalizują wpływ transportu na środowisko i poprawiają efektywność operacyjną. Jednym z przykładowych rozwiązań jest Maersk Eco Delivery, w którym paliwa kopalne zostały zastąpione ekologicznymi, takimi jak biopaliwa drugiej generacji wytwarzane z materiałów niestanowiących konkurencji dla żywności (np. z odpadów). Pozwoliło to firmie zredukować emisję gazów cieplarnianych o ponad 80%.
Klienci mogą w prosty sposób przystąpić do programu. Wystarczy, że zadeklarują, które kontenery mają zostać przetransportowane w sposób przyjazny środowisku. Opłata jest automatycznie doliczana do faktury. Po uiszczeniu opłaty klient otrzymuje certyfikat neutralności pod względem emisji dwutlenku węgla, zawierający m.in. dane dotyczące oszczędności emisji tego gazu. Może wykorzystać ten certyfikat do własnych pomiarów zrównoważonego rozwoju lub do opracowania raportów na potrzeby zewnętrzne. Maersk zapowiada, że ekologiczne paliwa będą miały stałe ceny.
@@ -35134,7 +35134,7 @@Nie jest zaskoczeniem, że handel detaliczny na przestrzeni XX w. głęboko się zmienił. Nastąpił gwałtowny rozwój sieci wielkopowierzchniowych detalistów takich jak Walmart w USA czy francuski Auchan w Polsce, które zaczęły wypierać z rynku lokalnych sprzedawców. W XXI w., wraz z rozwojem zakupów internetowych, coraz więcej tradycyjnych sklepów detalicznych zamyka swoje podwoje. Pandemia COVID-19 pogłębiła ten trend. Wielu sprzedawców detalicznych – zarówno nowych, jak i tych operujących na rynku od lat – szuka innowacyjnych sposobów na przyciągnięcie klientów do swoich placówek.
@@ -35311,7 +35311,7 @@Rynek produktów budowlanych w USA szacowany jest na 400 mld dol. rocznie. Home Depot i Lowe's dominują na nim pod względem wielkości sprzedaży, z kolei Ace Hardware ma przewagę pod względem liczby placówek i poziomu zadowolenia klientów.61
Początki firmy sięgają 1924 r., kiedy to kilka niezależnych detalicznych firm budowlanych z Chicago założyło spółkę, dzięki której mogło kupować duże wolumeny towarów. Obecnie firma jest światowym liderem na rynku materiałów i narzędzi budowlanych.
Ace szczyci się tym, że jest lokalnym sklepem budowlanym. Zawsze zatrudnia kompetentny personel, który jest w stanie odpowiedzieć na pytania klienta i udzielić fachowych porad. To właśnie poziom obsługi klienta stanowi o przewadze konkurencyjnej tej sieci. Zazwyczaj potrzeba mniej niż pięć minut, aby przyjazny, ubrany w czerwony uniform pracownik Ace rozpoczął proces obsługi klienta.
@@ -37565,7 +37565,7 @@Według firmy Accenture organizacje zrównoważone to te, które inspirują swoich pracowników i partnerów do osiągania wyników finansowych, działań sprawiedliwych i zgodnych z wartościami społecznymi, co budzi zaufanie wszystkich interesariuszy. Głównym celem tych przedsiębiorstw jest osiągnięcie trwałego rozwoju, który nie tylko zaspokaja aktualne potrzeby społeczeństwa, lecz również chroni zdolność przyszłych pokoleń do zaspokajania własnych potrzeb.1
@@ -37920,7 +37920,7 @@Dzięki lekturze tego rozdziału dowiesz się:
Dzięki lekturze tego rozdziału dowiesz się:
Good nutrition is fundamental to improving and maintaining health regardless of age or current health status (Centers for Disease Control and Prevention [CDC], 2021). Accordingly, nurses must be knowledgeable and prepared to incorporate nutrition science into their practice. Traditionally, the science of nutrition had focused on nutrient intake and biochemical processing only. However, food intake serves other various purposes, from celebrating milestones to providing comfort when stressed or grieving. Over time, food and food preparation has evolved to center around pleasure and convenience rather than simply a means of sustenance. Consequently, nurses must integrate these social and cultural factors with evidence-based nutritional guidelines to help their clients meet their physical, psychological, and social needs.
@@ -1730,7 +1730,7 @@Macronutrients, or nutrients needed in large amounts, include carbohydrates, fats, and proteins and are critical for cells, tissues, and organs. These macronutrients power cellular energy, prevent disease, and facilitate optimal body function. Without macronutrients, life would cease.
@@ -3648,7 +3648,7 @@Vitamins and minerals are essential for good health yet cannot be isolated from the food that contains these vital substances. When studying the science of nutrition, academics tend to present vitamins and minerals in tidy packages, although stepping back and looking at the bigger picture of food and dietary patterns is quite important. Viewing nutrition holistically can bring focus to the more advantageous practice of consuming minimally processed foods.
@@ -5769,7 +5769,7 @@Eating food can be enjoyable, but it is also necessary for survival. When food is consumed, the body breaks it down, and it becomes the fuel for energy and function. The level of nutrition in food impacts the amount of energy gained in the body. The greater the nutritional value of food, the better for the body. The chapter will explore the digestive process and will review the role the nurse plays in promoting nutrition for gut health.
@@ -7563,7 +7563,7 @@The neurologic system coordinates and manages nearly all activities of the human body in response to internal and environmental influences by regulating specific cellular and tissue functions. Because of the unique structure and functions within the brain, consideration of the specific nutrients that dramatically impact normal operations is an important part of the nursing assessment.
@@ -8917,7 +8917,7 @@There are many specific nutritional requirements to consider across a client’s lifespan that affect their neurologic health. This chapter highlights many of the nutritional considerations that promote optimal neurologic function at various ages and developmental stages, as well as important nutritional considerations in special situations, such as pregnancy, or among clients being treated with certain medications or receiving other medical treatments. For clients being treated for a neurological disease or condition, nutritional considerations should be included in the plan of care.
@@ -10763,7 +10763,7 @@Endocrine disorders, such as diabetes and thyroid disease, require careful diet and lifestyle management. Accordingly, nurses play a critical role in promoting nutrition for endocrine wellness. For example, nurses instructing clients with diabetes on proper nutrition can significantly improve their clients’ glycemic control (Martos-Cabrera et al., 2021). Nurses can collaborate with other health care professionals to develop comprehensive treatment plans for clients with endocrine disorders. Multidisciplinary interventions can improve glycemic control and reduce hospitalizations in clients with type 2 diabetes (Ni et al., 2019).
@@ -12312,7 +12312,7 @@Eight major hormone-secreting glands make up the complex endocrine system. The hormones control growth, development, metabolism, reproductive function, and state of mind. Because nurses are responsible for assessing clients as part of the initial stages of the nursing process, an understanding of normal endocrine physiology will alert the nurse to any deviations when assessing endocrine function during the head-to-toe client assessment. The nurse must also understand how nutrition plays a role in reparative processes and optimum endocrine function throughout the lifespan and when clients have chronic endocrine conditions.
@@ -13881,7 +13881,7 @@Metabolic processes with high energy requirements are sensitive to nutrient deficiencies. The production of blood cells, called hematopoiesis, is an energy-intensive metabolic process essential for oxygen and nutrient transport and protects against invasion of pathogens while maintaining hemostasis. The appropriate balance of water and cellular components—such as albumin, electrolytes, macronutrients, and micronutrients—is necessary for blood to optimally function. In the bone marrow, where hematopoiesis occurs, amino acids build the hemoglobin contained in each red blood cell. Red blood cells use only glucose as fuel, which must be in constant supply to support red blood cell metabolism (American Society of Hematology, n.d.).
@@ -15216,7 +15216,7 @@Nutritional needs vary from one life stage to the next. Specific stages of life have increased needs, such as during pregnancy and vulnerable times, including acute and chronic illness. Meeting nutritional needs from infancy through older age builds a framework for health and well-being throughout life (Rodríguez-Mañas et al., 2023).
@@ -16825,7 +16825,7 @@Nutrition plays a key role in the proper development and maintenance of the cardiovascular system. When disease exists in a client’s cardiovascular system, the nurse should include nutritional considerations in the client’s care plan.
@@ -18449,7 +18449,7 @@The cardiovascular system plays a significant role in the care of clients throughout their lifespan. This chapter will look at important nutritional modifications that impact cardiac-related events.
@@ -20340,7 +20340,7 @@The pulmonary system is a set of organs that, in conjunction with the cardiovascular system, provide life to the rest of the body through oxygenation. Numerous nutritional factors support, or prevent, full function of the pulmonary system. When the pulmonary system is impaired by acute disease (cold, flu, pneumonia, etc.) or chronic conditions (chronic obstructive pulmonary disease [COPD], asthma, cystic fibrosis, etc.), nutritional support and considerations assist clients in healing. Additionally, obesity and chronic inflammation increase risks for and worsen outcomes in lung disease through altered surfactant function, impaired vascular homeostasis, and increased susceptibility to acute injury (Kokoszynska et al., 2021). Nurses’ understanding of nutrition and their ability to apply the nursing process creates nutritional impact for optimal client health.
@@ -21768,7 +21768,7 @@Nurses begin with assessments, including across-the-room (inspection) or head-to-toe (palpation, percussion, and auscultation) assessments, as part of the nursing process. As breathing and oxygen are vital to life, the pulmonary evaluation must take priority as it represents a significant initial part of every holistic client assessment. Any dysfunction in the respiratory system compromises vital gas exchange and poses a potential medical emergency and respiratory failure (National Institute of Health [NIH], 2022e). Respiratory problems lead to life-threatening consequences if not identified and managed promptly.
@@ -23433,7 +23433,7 @@The renal system, which comprises the kidneys, ureters, bladder, and urethra, works to eliminate liquid wastes from the body, manage fluid and electrolyte balance, and regulate blood pH, volume, and pressure. Nutrition markedly impacts this system and can affect morbidity and mortality of clients with abnormal or malfunctioning renal systems. This chapter focuses on assessment of the renal system and analysis of abnormal findings and potential illnesses. The chapter will illustrate how to use this knowledge to identify important nutritional needs and deficiencies to best educate clients on ways to improve morbidity and mortality surrounding renal system illnesses.
@@ -24797,7 +24797,7 @@The renal system impacts many other systems in the body. Throughout the lifespan, nutrition and other lifestyle decisions can impact the growth, development, and functioning of this system. The nutritional needs of this system change not only with age but also with the current health status of the kidneys. It is the nurse’s role to ensure that clients understand their nutritional needs based on their specific parameters such as age, renal health, and comorbidity status.
@@ -26282,7 +26282,7 @@To stay nourished, humans must ingest food, digest it into smaller usable substances, absorb what is digested into the body cells, and metabolize what is absorbed into usable energy. This chapter covers the expected overall normal findings, the meaning of abnormal findings, and the importance of nutrition in gut health. For detail regarding these processes and the ways to assess the gastrointestinal system properly for appropriate functioning, see Rozdział 4 4 The Digestive Process.
@@ -27136,7 +27136,7 @@The gastrointestinal system is vital to the overall health of the body. The ability of this system to function optimally depends not only on the absence of illness but on the proper development of this system throughout the lifespan. This chapter will examine the nutritional requirements needed at each stage of life to assist this system in developing to its optimal capacity. It will also review illnesses that impact this system.
@@ -28318,7 +28318,7 @@These two systems, musculoskeletal and integumentary, are considered together because they are dependent upon one another to keep the body in homeostasis. The musculoskeletal system comprises bones, muscles, ligaments, and tendons and is a part of the body’s internal environment that supports the muscles, protects the organs, and aids in movement. The integumentary system encompasses the skin, hair, nails, sweat glands, sebaceous glands, and nerves on the skin. The integumentary system serves as a barrier to protect the musculoskeletal system and other systems from the external environment. Subcutaneous fat absorbs impact from the external environment and protects the musculoskeletal system from trauma. The skin serves as a barrier against germs that would attempt to invade the body and cause harm (Academic Master, Biology, 2018).
@@ -29763,7 +29763,7 @@Musculoskeletal and integumentary changes can affect other organ systems, and they also become evident as the body ages. Aging muscles and skin can cause changes in a person’s mobility and overall wellness. Decreases in bone mass and density can result in fractures and illness. The chapter on Rozdział 19 19 Applying Clinical Judgment to Promote Nutrition for Musculoskeletal and Integumentary Wellness covers the important role of nutrition in musculoskeletal and integumentary health and wellness. This chapter will introduce special considerations across the lifespan because nutritional needs change over time. Preventing and mitigating complications of the musculoskeletal and integumentary systems, such as fractures, poor wound healing, physical disability, disease progression, poor quality of life, and hospital admissions, can often be achieved through implementing appropriate nutrition and adequate physical activity.
@@ -31872,7 +31872,7 @@Clive Wearing (ur. 1938), uznany muzyk, utracił umiejętność tworzenia nowych wspomnień w wyniku choroby, na którą zapadł w wieku 46 lat. O ile mężczyzna nadal potrafi bezbłędnie grać na pianinie, to nie jest w stanie zapamiętać, co jadł na śniadanie zaledwie kilka godzin wcześniej (Sacks, 2007). James Wannerton przeżywa doznania zmysłowe powiązane z dźwiękiem słów. Imię jego byłej dziewczyny smakuje według niego jak rabarbar (Mundasad, 2013). John Nash (1928-2015) to wybitny matematyk i laureat nagrody Nobla. Mimo piastowania funkcji profesora na Massachusetts Institute of Technology (MIT) zwykł opowiadać innym, że w artykułach publikowanych w „New York Times” zakodowane są wiadomości od istot pozaziemskich skierowane do niego. Naukowiec zaczął również słyszeć głosy i stał się podejrzliwy wobec otaczających go ludzi. Wkrótce po tym u Nasha zdiagnozowano schizofrenię i został on przyjęty do państwowego szpitala psychiatrycznego (O’Connor i Robertson, 2002). Nash był bohaterem filmu z 2001 roku pt. Piękny umysł. Dlaczego te wszystkie osoby miały takie doświadczenia? Jak działa ludzki mózg? Jakie powiązania istnieją między wewnętrznymi procesami zachodzącymi w mózgu a zachowaniami danej osoby? Podręcznik Psychologia omawia szereg sposobów, w jakie dziedzina psychologii bada tego typu problemy.
@@ -545,7 +545,7 @@Zastanawiało cię kiedyś, czy przemoc, którą oglądasz w telewizji, wpływa na twoje zachowanie? Czy po obejrzeniu w telewizji brutalnych scen jesteśmy bardziej skłonni do agresywnych zachowań w rzeczywistym świecie? A może oglądanie fikcyjnej przemocy zmniejsza w nas skłonność do agresji i sprzyja pokojowemu nastawieniu? Wreszcie – jaki wpływ na dzieci mają przekazy medialne? Psycholog zainteresowany wpływem scen przemocy w telewizji na zachowanie może zadawać sobie właśnie takie pytania.
@@ -1695,7 +1695,7 @@Czy zdarzyło ci się kiedyś rozłożyć jakieś urządzenie na czynniki pierwsze, żeby dowiedzieć się, jak działa? Wielu z nas kiedyś tak zrobiło, żeby naprawić zepsuty mechanizm, albo nawet z czystej ciekawości. Wnętrze maszyny często bardzo różni się od tego, co nazywamy interfejsem użytkownika. Przecież zwiększając głośność w smartfonie, mało kto na co dzień myśli o obwodach i mikroczipach; chcemy tylko uzyskać odpowiednie natężenie dźwięku. Podobnie jest z ludzkim ciałem. Wewnętrzne mechanizmy często różnią się od zewnętrznych przejawów ich działania. Zadaniem psychologów jest odnalezienie związku między tym, co na zewnątrz, a tym, co w środku, np. odkrycie, w jaki sposób wyładowania milionów neuronów stają się myślą.
@@ -3189,7 +3189,7 @@Galaktyki są ogromne, a atomy bardzo małe, a jednak jedne i drugie podlegają tym samym prawom fizyki – jest to cecha wspólna wszystkich obiektów znajdujących się we Wszechświecie. Liczba praw fizyki jest zaskakująco mała, co jest dowodem na to, że pod pozorną złożonością przyrody kryje się prostota. Dzięki lekturze tego tekstu uzyskamy informacje na temat praw fizyki. Może się wydawać, że galaktyki i atomy nie mają związku z naszą codziennością, ale kiedy już zagłębimy się w temat, odkryjemy, że wpływ fizyki na nasze życie jest znacznie większy, niż przypuszczaliśmy, i to bez względu na to, czym się zajmujemy.
@@ -851,7 +851,7 @@In 1985, twenty-five women decided to raise money to elect democratic women to the United States Congress. A year later, in 1986, Senator Barbara Mikulski of Maryland became the first female Senator to win a seat not by appointment but in her own right during a regular election cycle (Figure 8.1). Mikulski’s historic win was thanks in part to the efforts of those twenty-five women, who met and started a political interest group and PAC called EMILY’s List.1 The name, which stands for Early Money Is Like Yeast (it makes the dough rise), was a nod to the understanding that in order to be effective in elections and in politics, people need to pool their interests, activities, and resources. EMILY’s List continues to advocate for female democratic candidates and encourages its members to raise money for electoral contests.
@@ -1581,7 +1581,7 @@Welcome to Prealgebra 2e, an OpenStax resource. This textbook was written to increase student access to high-quality learning materials, maintaining highest standards of academic rigor at little to no cost.
OpenStax is a nonprofit based at Rice University, and it’s our mission to improve student access to education. Our first openly licensed college textbook was published in 2012, and our library has since scaled to over 35 books for college and AP® Courses used by hundreds of thousands of students. OpenStax Tutor, our low-cost personalized learning tool, is being piloted in college courses throughout the country. Through our partnerships with philanthropic foundations and our alliance with other educational resource organizations, OpenStax is breaking down the most common barriers to learning and empowering students and instructors to succeed.
Even though counting is first taught at a young age, mastering mathematics, which is the study of numbers, requires constant attention. If it has been a while since you have studied math, it can be helpful to review basic topics. In this chapter, we will focus on numbers used for counting as well as four arithmetic operations—addition, subtraction, multiplication, and division. We will also discuss some vocabulary that we will use throughout this book.
@@ -940,7 +940,7 @@ Becky Wheelock, San Diego City CollegeIdentify Counting Numbers and Whole Numbers
@@ -34132,7 +34132,7 @@ If the divisor is larger than the first digit of the dividend, divide the firstNote: Answers to the Cumulative Review can be found in the Supplemental Resources. Please visit https://openstax.org/ to view an updated list of the Learning Resources for this title and how to access them.
No exercises.
Toward the end of the twentieth century, the values of stocks of internet and technology companies rose dramatically. As a result, the Standard and Poor’s stock market average rose as well. Figure 1 tracks the value of that initial investment of just under $100 over the 40 years. It shows that an investment that was worth less than $500 until about 1995 skyrocketed up to about $1,100 by the beginning of 2000. That five-year period became known as the “dot-com bubble” because so many internet startups were formed. As bubbles tend to do, though, the dot-com bubble eventually burst. Many companies grew too fast and then suddenly went out of business. The result caused the sharp decline represented on the graph beginning at the end of 2000.
@@ -1233,7 +1233,7 @@ Allen Wolmer, Atlanta Jewish AcademyFor the following exercises, determine whether the relation is a function.
Today’s news is littered with scandals, new allegations of sexual assault, and tragedy. Since 2017 and the #metoo Movement, stemming from the Harvey Weinstein scandal, more and more public figures have been put into the spotlight to defend themselves against allegations from women around the globe.
Not only publically, but privately in companies around the world, there have been firings, and investigations into misconduct from co-workers, managers, and CEOs. It is a relevant topic that is getting long overdue publicity and encouraging more men and women to come forward to discuss openly rather than hide the events and injustices of the past. Other events showcase the tumultuous and on-edge society we are living in, such as the Charlottesville, VA attack, that left 1 dead and 19 injured when a person drove a car through a crowd of protestors during a White nationalist gathering.
With events on a daily business, it is important for companies to take a stand against racial hatred, harassment of any kind, and have firm policies when such events occur. Take Netflix for example, who in July of 2018 fired chief communications officer for saying the “N-word” in full form. This event occurred during an internal meeting, not directing the slur at anyone specific, but claimed it was being made as an emphatic point about offensive words in comedy programming. The “Netflix way”, the culture that is built around radical candor and transparency was put to the test during this occurrence.
diff --git a/spec/recipes_spec/books/psychology/expected_output.xhtml b/spec/recipes_spec/books/psychology/expected_output.xhtml index d7920039a..bd5ccf3bf 100644 --- a/spec/recipes_spec/books/psychology/expected_output.xhtml +++ b/spec/recipes_spec/books/psychology/expected_output.xhtml @@ -479,7 +479,7 @@Welcome to Psychology 2e, an OpenStax resource. This textbook was written to increase student access to high-quality learning materials, maintaining highest standards of academic rigor at little to no cost.
OpenStax is a nonprofit based at Rice University, and it’s our mission to improve student access to education. Our first openly licensed college textbook was published in 2012, and our library has since scaled to over 35 books for college and AP® courses used by hundreds of thousands of students. OpenStax Tutor, our low-cost personalized learning tool, is being piloted in college courses throughout the country. Through our partnerships with philanthropic foundations and our alliance with other educational resource organizations, OpenStax is breaking down the most common barriers to learning and empowering students and instructors to succeed.
Clive Wearing is an accomplished musician who lost his ability to form new memories when he became sick at the age of 46. While he can remember how to play the piano perfectly, he cannot remember what he ate for breakfast just an hour ago (Sacks, 2007). James Wannerton experiences a taste sensation that is associated with the sound of words. His former girlfriend’s name tastes like rhubarb (Mundasad, 2013). John Nash is a brilliant mathematician and Nobel Prize winner. However, while he was a professor at MIT, he would tell people that the New York Times contained coded messages from extraterrestrial beings that were intended for him. He also began to hear voices and became suspicious of the people around him. Soon thereafter, Nash was diagnosed with schizophrenia and admitted to a state-run mental institution (O’Connor & Robertson, 2002). Nash was the subject of the 2001 movie A Beautiful Mind. Why did these people have these experiences? How does the human brain work? And what is the connection between the brain’s internal processes and people’s external behaviors? This textbook will introduce you to various ways that the field of psychology has explored these questions.
@@ -885,7 +885,7 @@ Alexandra Zelin, University of Tennessee at ChattanoogaHave you ever wondered whether the violence you see on television affects your behavior? Are you more likely to behave aggressively in real life after watching people behave violently in dramatic situations on the screen? Or, could seeing fictional violence actually get aggression out of your system, causing you to be more peaceful? How are children influenced by the media they are exposed to? A psychologist interested in the relationship between behavior and exposure to violent images might ask these very questions.
@@ -2579,7 +2579,7 @@ Alexandra Zelin, University of Tennessee at ChattanoogaHave you ever taken a device apart to find out how it works? Many of us have done so, whether to attempt a repair or simply to satisfy our curiosity. A device’s internal workings are often distinct from its user interface on the outside. For example, we don’t think about microchips and circuits when we turn up the volume on a mobile phone; instead, we think about getting the volume just right. Similarly, the inner workings of the human body are often distinct from the external expression of those workings. It is the job of psychologists to find the connection between these—for example, to figure out how the firings of millions of neurons become a thought.
@@ -4720,7 +4720,7 @@ Standardized tests like the SAT and ACT are supposed to measure an individualOur lives involve regular, dramatic changes in the degree to which we are aware of our surroundings and our internal states. While awake, we feel alert and aware of the many important things going on around us. Our experiences change dramatically while we are in deep sleep and once again when we are dreaming. Some people also experience altered states of consciousness through meditation, hypnosis, or alcohol and other drugs.
@@ -7128,7 +7128,7 @@ Standardized tests like the SAT and ACT are supposed to measure an individualImagine standing on a city street corner. You might be struck by movement everywhere as cars and people go about their business, by the sound of a street musician’s melody or a horn honking in the distance, by the smell of exhaust fumes or of food being sold by a nearby vendor, and by the sensation of hard pavement under your feet.
@@ -9493,7 +9493,7 @@ Standardized tests like the SAT and ACT are supposed to measure an individualA busy commuter train station might seem like a very individualized place. Tens of thousands or hundreds of thousands of strangers flow through with a singular purpose: to get where they need to go. Whether walking through main doors at a pace of a dozen people each second, or arriving by train hundreds at a time, the station can feel a bit like a balloon being pumped too full. Throngs of people cluster in tight bottlenecks until they burst through corridors and stairways and tunnels to reach the next stage of their journey. In some stations, walking against the crowd can be a tedious, nearly impossible process. And cutting across a river of determined commuters can be almost dangerous. Things are fast, relentless, and necessary.
@@ -608,7 +608,7 @@ As allies in making high-quality learning materials accessible, our technology pTrayvon Martin was a seventeen-year-old Black teenager. On the evening of February 26, 2012, he was visiting with his father and his father’s fiancée in the Sanford, Florida multi-ethnic gated community where his father's fiancée lived. Trayvon went on foot to buy a snack from a nearby convenience store. As he was returning, George Zimmerman, a White Hispanic man and the community’s neighborhood watch program coordinator, noticed him. In light of a recent rash of break-ins, Zimmerman called the police to report a person acting suspiciously, which he had done on many other occasions. During the call, Zimmerman said in reference to suspicious people, "[expletive] punks. Those [expletive], they always get away." The 911 operator told Zimmerman not to follow the teen, as was also stated in the police neighborhood watch guidelines that had been provided to Zimmerman. But Zimmerman did follow the teen, and, soon after, they had a physical confrontation. Several people in the community heard yelling, cries for help, and saw two people on the ground. According to Zimmerman, Martin attacked him, and in the ensuing scuffle, Zimmerman shot and killed Martin (CNN Library 2021).
@@ -2328,7 +2328,7 @@ As allies in making high-quality learning materials accessible, our technology pBy the end of this chapter, the student should be able to:
You are probably asking yourself the question, "When and where will I use statistics?" If you read any newspaper, watch television, or use the Internet, you will see statistical information. There are statistics about crime, sports, education, politics, and real estate. Typically, when you read a newspaper article or watch a television news program, you are given sample information. With this information, you may make a decision about the correctness of a statement, claim, or "fact." Statistical methods can help you make the "best educated guess." @@ -515,7 +515,7 @@ Andrew Wiesner, Pennsylvania State University
By the end of this chapter, the student should be able to:
Once you have collected data, what will you do with it? Data can be described and presented in many different formats. For example, suppose you are interested in buying a house in a particular area. You may have no clue about the house prices, so you might ask your real estate agent to give you a sample data set of prices. Looking at all the prices in the sample often is overwhelming. A better way might be to look at the median price and the variation of prices. The median and variation are just two ways that you will learn to describe data. Your agent might also provide you with a graph of the data.
@@ -7258,7 +7258,7 @@ mixed representation of both the most popular and less popular textbooks.It’s a cold day in Antarctica. In fact, it’s always a cold day in Antarctica. Earth’s southernmost continent, Antarctica experiences the coldest, driest, and windiest conditions known. The coldest temperature ever recorded, over one hundred degrees below zero on the Celsius scale, was recorded by remote satellite. It is no surprise then, that no native human population can survive the harsh conditions. Only explorers and scientists brave the environment for any length of time.
@@ -732,7 +732,7 @@ Allen Wolmer, Atlanta Jewish AcademyFor some activities we perform, the order of certain operations does not matter, but the order of other operations does. For example, it does not make a difference if we put on the right shoe before the left or vice-versa. However, it does matter whether we put on shoes or socks first. The same thing is true for operations in mathematics.
The commutative property of addition states that numbers may be added in any order without affecting the sum.
For the following exercises, perform the given operations.
As noted in the figure caption, the chapter-opening image is of the Whirlpool Galaxy, which we examine in the first section of this chapter. Galaxies are as immense as atoms are small, yet the same laws of physics describe both, along with all the rest of nature—an indication of the underlying unity in the universe. The laws of physics are surprisingly few, implying an underlying simplicity to nature’s apparent complexity. In this text, you learn about the laws of physics. Galaxies and atoms may seem far removed from your daily life, but as you begin to explore this broad-ranging subject, you may soon come to realize that physics plays a much larger role in your life than you first thought, no matter your life goals or career choice.
@@ -737,7 +737,7 @@ Dr. William Moebs earned a BS and PhD (1959 and 1965) from the University of MicVectors are essential to physics and engineering. Many fundamental physical quantities are vectors, including displacement, velocity, force, and electric and magnetic vector fields. Scalar products of vectors define other fundamental scalar physical quantities, such as energy. Vector products of vectors define still other fundamental vector physical quantities, such as torque and angular momentum. In other words, vectors are a component part of physics in much the same way as sentences are a component part of literature.
@@ -5040,7 +5040,7 @@ Substitute the values into the equation:As noted in the figure caption, the chapter-opening image is of the Whirlpool Galaxy, which we examine in the first section of this chapter. Galaxies are as immense as atoms are small, yet the same laws of physics describe both, along with all the rest of nature—an indication of the underlying unity in the universe. The laws of physics are surprisingly few, implying an underlying simplicity to nature’s apparent complexity. In this text, you learn about the laws of physics. Galaxies and atoms may seem far removed from your daily life, but as you begin to explore this broad-ranging subject, you may soon come to realize that physics plays a much larger role in your life than you first thought, no matter your life goals or career choice.
@@ -632,13 +632,13 @@ Dr. William Moebs earned a BS and PhD (1959 and 1965) from the University of MicBy the end of this section, you will be able to:
Physics is devoted to the understanding of all natural phenomena. In physics, we try to understand physical phenomena at all scales—from the world of subatomic particles to the entire universe. Despite the breadth of the subject, the various subfields of physics share a common core. The same basic training in physics will prepare you to work in any area of physics and the related areas of science and engineering. In this section, we investigate the scope of physics; the scales of length, mass, and time over which the laws of physics have been shown to be applicable; and the process by which science in general, and physics in particular, operates.
Take another look at the chapter-opening image. The Whirlpool Galaxy contains billions of individual stars as well as huge clouds of gas and dust. Its companion galaxy is also visible to the right. This pair of galaxies lies a staggering billion trillion miles
Humans have created and manufactured millions of different objects. Successive technological periods (often referred to as the Stone Age, the Bronze Age, the Iron Age, and so on) are marked by knowledge of the physical properties of certain materials and the ability to manipulate them. This knowledge all stems from physics, whether it's the way a rock would flake when constructing a spear point, the effect of integrating carbon with iron in South Indian and Sri Lankan furnaces to create the earliest high-quality steel, or the proper way to combine perfectly ground and polished pieces of glass to create optical instruments. Our current technological age, the Information Age, can be traced to critical innovations made by people from all backgrounds working together. Mohamed M. Atalla and Dawon Kahng, for example, invented the MOSFET (metal-oxide-semiconductor field-effect transistor). Although unknown to most people, this tiny device, created in 1959 by an Egyptian-born scientist and a Korean-born scientist working in a lab in New Jersey (U.S.), is the basis for modern electronics. More MOSFETs have been produced than any other object in human history. They are used in computers, smartphones, microwave ovens, automotive controls, medical instruments, and nearly every other electronic device.
Next, think about the most exciting modern technologies that you have heard about in the news, such as trains that levitate above tracks, “invisibility cloaks” that bend light around them, and microscopic robots that fight cancer cells in our bodies. All these groundbreaking advances, commonplace or unbelievable, rely on the principles of physics. Aside from playing a significant role in technology, professionals such as engineers, pilots, physicians, physical therapists, electricians, and computer programmers apply physics concepts in their daily work. For example, a pilot must understand how wind forces affect a flight path; a physical therapist must understand how the muscles in the body experience forces as they move and bend. As you will learn in this text, the principles of physics are propelling new, exciting technologies, and these principles are applied in a wide range of careers.
@@ -675,7 +675,7 @@ Dr. William Moebs earned a BS and PhD (1959 and 1965) from the University of MicIt is not necessary to study all applications of physics formally. What is most useful is knowing the basic laws of physics and developing skills in the analytical methods for applying them. The study of physics also can improve your problem-solving skills. Furthermore, physics retains the most basic aspects of science, so it is used by all the sciences, and the study of physics makes other sciences easier to understand.
From the discussion so far, it should be clear that to accomplish your goals in any of the various fields within the natural sciences and engineering, a thorough grounding in the laws of physics is necessary. The reason for this is simply that the laws of physics govern everything in the observable universe at all measurable scales of length, mass, and time. Now, that is easy enough to say, but to come to grips with what it really means, we need to get a little bit quantitative. So, before surveying the various scales that physics allows us to explore, let’s first look at the concept of “order of magnitude,” which we use to come to terms with the vast ranges of length, mass, and time that we consider in this text (Figure 1.3).
The order of magnitude of a number is the power of 10 that most closely approximates it. Thus, the order of magnitude refers to the scale (or size) of a value. Each power of 10 represents a different order of magnitude. For example,
An equivalent but quicker way to find the order of magnitude of a number is first to write it in scientific notation and then check to see whether the first factor is greater than or less than
The order of magnitude of a number is designed to be a ballpark estimate for the scale (or size) of its value. It is simply a way of rounding numbers consistently to the nearest power of 10. This makes doing rough mental math with very big and very small numbers easier. For example, the diameter of a hydrogen atom is on the order of 10−10 m, whereas the diameter of the Sun is on the order of 109 m, so it would take roughly
The vastness of the universe and the breadth over which physics applies are illustrated by the wide range of examples of known lengths, masses, and times (given as orders of magnitude) in Figure 1.4. Examining this table will give you a feeling for the range of possible topics in physics and numerical values. A good way to appreciate the vastness of the ranges of values in Figure 1.4 is to try to answer some simple comparative questions, such as the following:
Visit this site to explore interactively the vast range of length scales in our universe. Scroll down and up the scale to view hundreds of organisms and objects, and click on the individual objects to learn more about each one.
How did we come to know the laws governing natural phenomena? What we refer to as the laws of nature are concise descriptions of the universe around us. They are human statements of the underlying laws or rules that all natural processes follow. Such laws are intrinsic to the universe; humans did not create them and cannot change them. We can only discover and understand them. Their discovery is a very human endeavor, with all the elements of mystery, imagination, struggle, triumph, and disappointment inherent in any creative effort (Figure 1.5). The cornerstone of discovering natural laws is observation; scientists must describe the universe as it is, not as we imagine it to be.
By the end of this section, you will be able to:
Two major systems of units are used in the world: SI units (for the French Système International d’Unités), also known as the metric system, and English units (also known as the customary or imperial system). English units were historically used in nations once ruled by the British Empire and are still widely used in the United States. English units may also be referred to as the foot–pound–second (fps) system, as opposed to the centimeter–gram–second (cgs) system. You may also encounter the term SAE units, named after the Society of Automotive Engineers. Products such as fasteners and automotive tools (for example, wrenches) that are measured in inches rather than metric units are referred to as SAE fasteners or SAE wrenches.
Virtually every other country in the world (except the United States) now uses SI units as the standard. The metric system is also the standard system agreed on by scientists and mathematicians.
In any system of units, the units for some physical quantities must be defined through a measurement process. These are called the base quantities for that system and their units are the system’s base units. All other physical quantities can then be expressed as algebraic combinations of the base quantities. Each of these physical quantities is then known as a derived quantity and each unit is called a derived unit. The choice of base quantities is somewhat arbitrary, as long as they are independent of each other and all other quantities can be derived from them. Typically, the goal is to choose physical quantities that can be measured accurately to a high precision as the base quantities. The reason for this is simple. Since the derived units can be expressed as algebraic combinations of the base units, they can only be as accurate and precise as the base units from which they are derived.
Based on such considerations, the International Standards Organization recommends using seven base quantities, which form the International System of Quantities (ISQ). These are the base quantities used to define the SI base units. Table 1.1 lists these seven ISQ base quantities and the corresponding SI base units.
You are probably already familiar with some derived quantities that can be formed from the base quantities in Table 1.1. For example, the geometric concept of area is always calculated as the product of two lengths. Thus, area is a derived quantity that can be expressed in terms of SI base units using square meters
For the most part, we use SI units in this text. Non-SI units are used in a few applications in which they are in very common use, such as the measurement of temperature in degrees Celsius
Check out a comprehensive source of information on SI units at the National Institute of Standards and Technology (NIST) Reference on Constants, Units, and Uncertainty.
The initial chapters in this textbook are concerned with mechanics, fluids, and waves. In these subjects all pertinent physical quantities can be expressed in terms of the base units of length, mass, and time. Therefore, we now turn to a discussion of these three base units, leaving discussion of the others until they are needed later.
The SI unit for time, the second (abbreviated s), has a long history. For many years it was defined as 1/86,400 of a mean solar day. More recently, a new standard was adopted to gain greater accuracy and to define the second in terms of a nonvarying or constant physical phenomenon (because the solar day is getting longer as a result of the very gradual slowing of Earth’s rotation). Cesium atoms can be made to vibrate in a very steady way, and these vibrations can be readily observed and counted. In 1967, the second was redefined as the time required for 9,192,631,770 of these vibrations to occur (Figure 1.8). Note that this may seem like more precision than you would ever need, but it isn’t—GPSs rely on the precision of atomic clocks to be able to give you turn-by-turn directions on the surface of Earth, far from the satellites broadcasting their location.
The SI unit for length is the meter (abbreviated m); its definition has also changed over time to become more precise. The meter was first defined in 1791 as 1/10,000,000 of the distance from the equator to the North Pole. This measurement was improved in 1889 by redefining the meter to be the distance between two engraved lines on a platinum–iridium bar now kept near Paris. By 1960, it had become possible to define the meter even more accurately in terms of the wavelength of light, so it was again redefined as 1,650,763.73 wavelengths of orange light emitted by krypton atoms. In 1983, the meter was given its current definition (in part for greater accuracy) as the distance light travels in a vacuum in 1/299,792,458 of a second (Figure 1.9). This change came after knowing the speed of light to be exactly 299,792,458 m/s.
The SI unit for mass is the kilogram (abbreviated kg); From 1795–2018 it was defined to be the mass of a platinum–iridium cylinder kept with the old meter standard at the International Bureau of Weights and Measures near Paris. However, this cylinder has lost roughly 50 micrograms since it was created. Because this is the standard, this has shifted how we defined a kilogram. Therefore, a new definition was adopted in May 2019 based on the Planck constant and other constants which will never change in value. We will study Planck’s constant in quantum mechanics, which is an area of physics that describes how the smallest pieces of the universe work. The kilogram is measured on a Kibble balance (see Figure 1.10). When a weight is placed on a Kibble balance, an electrical current is produced that is proportional to Planck’s constant. Since Planck’s constant is defined, the exact current measurements in the balance define the kilogram.
SI units are part of the metric system, which is convenient for scientific and engineering calculations because the units are categorized by factors of 10. Table 1.2 lists the metric prefixes and symbols used to denote various factors of 10 in SI units. For example, a centimeter is one-hundredth of a meter (in symbols, 1 cm = 10–2 m) and a kilometer is a thousand meters (1 km = 103 m). Similarly, a megagram is a million grams (1 Mg = 106 g), a nanosecond is a billionth of a second (1 ns = 10–9 s), and a terameter is a trillion meters (1 Tm = 1012 m).